Write & Speak with Maximum Emotional Impact

Most people make initial decisions based on emotions. Buy a product, read a book, make a friend. Emotions.

Sure they’ll want to rationalize their decisions but the first instinct is emotional. For many, the last instinct is based on their feelings.  Use the strongest word possible to deliver your message.

If you write or speak for a living, these are words to live by:

Sheet-for-Emotions