When Rebecca Twigg was 7, she rode a bike for the first time. There were no training wheels, but Twigg took off like she’d done it in a previous life. She fell only when she realized she didn’t know how to stop, and steered into a wall.
“I took to the road like I was born to do it,” Twigg says today. “Except for the little part about stopping. I’m not a very good planner.”
The Seattle-raised athlete went on to become one of the most famous American cyclists in the ’80s and ’90s, winning six world championships and medaling in two Olympics. She appeared on cycling magazine covers, in sponsor ads and in features in Sports Illustrated and Vanity Fair.
But then, in 1996, she left the team abruptly during the Olympics and the next year, retired from cycling. She re-entered the workforce. It didn’t work out.
“Once you’ve done something that feels like you’re born to do it, it’s hard to find anything that’s that good of a fit,” Twigg says today. “Anything else that feels that way.”
Rebecca Twigg has now been without a home for almost five years in Seattle, living first with friends and family, then in her car, then in homeless shelters and then, for a night, under garbage bags on the street downtown. She hasn’t had a bike for years, and no one recognizes her anymore, she says.
I was in the US Olympic Cycling Coaching Program in the late 1980’s and early 90’s and met Rebecca once and saw her working out many times in Colorado Springs at the Olympic Training Center. She seemed to be a very dedicated and down-to-earth person. It’s a shame that this has happened to her.
So many athletes put it all on the line with very little financial backing during their amateur athletic career. Once that career is over most don’t have any financial backing and struggle to reinvent themselves. I speak from experience on this, both as a reinvented athlete and coach. Reinvention skills are the key to life.
Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.
Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.
We are always trying to understand why somecontent goes viral and rises to the top – and someflops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.
But what about yourreaders’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of everycontent marketingstrategy.
You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:
If the goal is increased brand awareness, relationship building, and sharing of valuable and practical information, then I am looking to compel and engage the emotions of my readers to the extent that they will want to share.
If the goal is moving the visitor into the next phase toward a purchase, I will be using salespsychology and neuroscience to stimulate the emotional responses necessary to achieve certain actions (solving his/her problem or relieving the pain through purchasing the product or service I am selling).
You may have read about the social media platform built for good recently; well, how do you feel about a search engine created for privacy?
Sure, you have the likes of DuckDuckGo that offers additional privacy protections, and Mozilla Firefox, which has built-in cookie jars to prevent third parties from sharing your information, but this particular search engine is offering something that no other platform does.
Neeva is dedicated and extremely strict about operating its platform without ads.
“Search is the gateway to the world’s information, and with Neeva, we want to help you experience the Internet in a new way—free of distractions, prying eyes and frustration.”
BrownieBytes has a Question: Are you willing to pay $5-$10 a month for a subscription?
R. Michael Brown
The brand wants its users to see search results that aren’t dictated by advertisers.
So, if Neeva has ditched the ads, how is the search engine made available? The platform will operate on a subscription basis, costing users between $5-10 per month.
Thanks to hurricanes, heat and red-hot home prices, the state’s population growth hit its lowest rate since 2014 during the pandemic.
David Gewirtz never got used to the heat, even after 15 years in Florida.
Still, Mr. Gewirtz, who grew up in New Jersey, and his wife, Denise Amrich, liked their adopted hometown of Palm Bay, Fla., and probably would have stayed if it weren’t for the “brutal” hurricanes.
“Staring at those tracker maps for weeks before a hurricane hits starts to create a stress level,” said Mr. Gewirtz, a technology columnist in his early 50s. “It’s three weeks of wondering whether you’re going to have a house at the end.”
The couple evacuated their home in the path of 2017’s Hurricane Irma, kept driving until they got to Oregon and decided to stay.
Until COVID-19 hit, the global cruise industry was on course for a record-breaking year. But major coronavirus outbreaks on board ships cost lives, jobs, and damaged the reputation of the fastest-growing sector of the travel industry.