Category Archives: Science

Design of Everyday Things

DesignOfEverydayThingsOne of my favorite books: The Design of Everyday Things, Revised and Expanded Edition  By Don Norman [@jnd1er] – jnd.org

From the Preface: “This is a starter kit for good design. It is intended to be enjoyable and informative for everyone: everyday people, technical people, designers, and non-designers. One goal is to turn everyone into great observers of the absurd, of the poor design that gives rise to so many of the problems of modern life, especially of modern technology. It will also turn everyone into observers of the good, of the places where thoughtful designers have worked to make our lives easier and smoother. Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”

See More (jnd.org)
https://www.jnd.org/books/design-of-everyday-things-revised.html

My Take From Brownie Bytes

I’ve used these principles for every product, marketing, website, and content I’ve ever worked on – since the first edition of this book. You would be wise to do the same.

Cloud Brightening, ‘Sun Shields’ to Save Barrier Reef?

Will it work?

Australia announced plans Friday to explore concepts such as firing salt into clouds and covering swathes of water with a thin layer of film in a bid to save the embattled Great Barrier Reef.

The UNESCO World Heritage-listed reef, about the size of Japan or Italy, is reeling from two straight years of bleaching as sea temperatures rise because of climate change.

Experts have warned that the 2,300-kilometre (1,400-mile) long area could have suffered irreparable damage.

Read More (Digital Journal)