Category Archives: Public Relations

Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times

Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html

Google’s core June 2019 algorithm change hurts Daily Mail

The search giant just tweaked its algorithm with a core update for June 2019, and there already seems to be an impact.

— Read on www.fastcompany.com/90360580/googles-core-june-2019-algorithm-change-hurts-daily-mail

Join Us: Brand Storytelling & Journalism LinkedIn Group

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Lock Picker Tests Company’s ‘Improved’ Bike Lock After He Easily Cut The Original. And, Well… – Digg

The CEO of Ottolock did not have kind words for the Lock Picking Lawyer after the YouTuber snipped through the bike lock in seconds. But Ottolock has now released the extra-strength Hexband lock. Unfortunately, it’s still not strong enough.
— Read on digg.com/video/ottolock-review

We Can’t Tell If This Is The Best Or Worst Brand Tweet Of All Time – Digg

Writer Tony Posnanski got into a little beef with the Twitter account for coconut water brand Vita Coco on Wednesday and things took a rather unexpected turn.
— Read on digg.com/2019/vita-coco-pee-tweet