Category Archives: Public Relations

AI for Marketing Software Platforms

Future Success Today: Become an AI Authority and Supercharge Your Marketing

I’m a marketing pro on a mission to become an authority on Artificial Intelligence (AI) so I can use the tech to help clients with faster and improved marketing and business – with better results.

I’m looking forward to us doing this together. Nobody can do it alone. Here’s what I’ve found up to this point.

From predictive analytics and machine learning algorithms to natural language processing and chatbots, and visual creation systems, I’ve been searching to understand how these innovations can enhance customer experiences and drive results.

How I’m Using this New AI Knowledge

As I learn these complex AI concepts and skills, I’m working on crafting them into simple, actionable insights and projects for my clients.

Most importantly, I’m trying it out. Learning by doing is the only way with new tech.

I’m experimenting with AI-driven software for marketing content and campaigns, including:

  • An AI video generator called Synthesia. Still a bit robot-like but amazing that it can do it.
  • Learning prompting on ChatGPT (OpenAI) and Bard (Google) to generate more ideas.
  • Creating realistic images and art from a description in natural language with DALL-E.
  • Using SoundDraw to generate custom music for use in video.
  • Multiplying video content with Vidyo.
  • Doing creative headline and keyword research to maximize SEO with VidIQ.

See More [R. Michael Brown Marketing News]

Top 5 Ways to Crush Your Marketing Goals - And Competition by Consultant R. Michael Brown

Top 5 Ways to Crush Your Marketing Goals – And Competition

Business is getting tight! Here are the top 5 marketing and communications moves that your company should make for the rest of 2023 into 2024 to crush your competition during this slowdown.

#InfluencerMarketing
#VoiceSearch
#Personalization
#VideoMarketing
#AI

See More [R. Michael Brown Consulting]

America’s Favorite Gas Stations, Ranked

From average gas bills to how many minutes they’d go out of the way to fill up at a particular gas station, here are America’s favorite, and least favorite, places to fill up the tank.

America's Favorite and Hated Gas Stations

Payless Power surveyed 1,011 Americans about their gas station preferences, asking them about brand loyalty and how much they usually spend when filling up the tank. Ten percent of the survey respondents were Baby Boomers, 22 percent were Gen X, 43 percent were Millennials and 25 percent were Gen Z. Just over half (57 percent) were men.

Overall Costco was rated the best gas station, while Valero was rated the worst. Costco was ranked cleaner and cheaper than others, while Valero was ranked as one of the meanest stations.

On average, people who stopped at a Circle K, Speedway, Shell, Love’s or Wawa gas station spent more than $50 on each visit, whereas Costco and 7-Eleven had the cheapest bills.

Average Spend at Each Gas Station Visit

See More [Digg]

Business Idea? 4 Tips to Make it Successful

Build Your Brand – 1 min.

The first work day of 2023 is today for most and many are setting goals for the year.

Start strong! Your goals and ideas will always work better when you collaborate with top performers. Think about all of your past successes. Did you do it alone? Probably not. Build your brand! Here are tips to help you do that: Design, Content, Marketing Strategy, Reliable Team

See More [R. Michael Brown Tips]

Sunflowers for Mothers

Happy Mothers Day from Leo Art Creations!

See More [Leo Art Creations]

📸 Photography By: Leonor Maya Martinez

🗺 Location: Bedner’s Farm, Boynton Beach, Florida

🎦 Post Production By: R. Michael Brown Writing, Public Relations, & Marketing Consulting

🎵 Music: “Winter Sunlight” by unreal_dm
2009 – Licensed under Creative Commons Attribution (3.0)

#MothersDay #sunflower #sunflowers #sunshine #ArtTalk #photography #video

#MothersDay#sunflower#sunflowers#sunshine#arttalk

Brand Storytelling LinkedIn Group Reaches 8,000 Members

By R. Michael Brown

Sound ON!

Congratulations for topping 8,000 members today in the #BrandStorytelling #LinkedIn Group I founded.

Brand Storytelling and Journalism in a hot topic now for public relations and marketing.

Join us! [LinkedIn Group: Brand Storytelling & Journalism]

BrandJournalism #CorporateCommunications #PublicRelations #marketing #MarketingCommunication

The Rise and Fall of the Cruise Industry

Cruise ships are scrapped and dismantled in an industry that's in a declining free fall.

By Robert Leslie , Noah Lewis , and Claire Price

Until COVID-19 hit, the global cruise industry was on course for a record-breaking year. But major coronavirus outbreaks on board ships cost lives, jobs, and damaged the reputation of the fastest-growing sector of the travel industry.

See More [Business Insider]

James Patterson’s Writing Started as a Side Hustle — Now He’s One of the World’s Highest Paid Authors

James Patterson at play in his home in the Town of Palm Beach, Florida
James Patterson at home in the Town of Palm Beach, Florida

By Jade Scipioni

At 73, James Patterson has sold more than 425 million copies of his 200 novels globally, making him one of the highest paid authors in the world.

Patterson had annual earnings topping more than $80 million between June 2019 to June 2020 and sold nearly 5 million in books in the U.S. during that time, according to Forbes.

In July, Patterson signed a multi-project deal with Amazon’s Audible for an undisclosed amount, with his first Audible Original, “The Coldest Case” out Thursday.

“I do not work for a living, I play for a living. I love doing it,” Patterson tells CNBC Make It.

But Patterson’s road to success didn’t happen overnight. He started writing as a side hustle and he faced a lot of rejection before getting his first book published.

See More [CNBC]

Jeff Bezos and Amazon: A complicated design legacy

Cool like Apple and Nike? Nah….

We talked to more than a dozen designers, many of whom worked with Bezos on Amazon’s most important products, as he steps down as CEO.

— Read on www.fastcompany.com/90611088/the-complicated-design-legacy-of-jeff-bezos