Category Archives: Public Relations

Nonprofit Supports Marine Science and Unites Scientists with Community – ANGARI Foundation

For many marine scientists, at-sea fieldwork is an important part of their research. Some researchers claim they spend as much as 70% of their job aboard research vessels to collect samples and run field experiments. While working on the water may sound glamorous to many, the reality is that working from a research vessel usually consists of long days of hard work, and is most often extremely expensive.

ANGARI Foundation, a nonprofit organization headquartered in West Palm Beach, Florida, offers a unique opportunity for scientists and filmmakers who require working on the water. The luxury research vessel ANGARI, captained by the foundation’s co-founder and president, Angela Rosenberg, is offered for charter at a minimal cost.
— Read on angari.org/nonprofit-supports-marine-science-and-unites-scientists-with-community/

LinkedIn now has a newsroom of 65 journalists. It’s hiring more.

In Dan Roth’s dream world, members of LinkedIn, where he has served as editor in chief since 2011, would habitually read the LinkedIn Daily Rundown with their morning cup of coffee.

They’d then turn their attention to the site’s podcast or newsletter during their commute to work. When they get to their desks, they’d open LinkedIn.com on their browsers, where they can read from a carefully curated feed of professional and business news throughout their work day. Users who felt inspired by the content would share links on their own timeline. They’d check their notifications tab to see if others have engaged with the content they share. 

Who knows? They might even talk about one of LinkedIn’s articles at their next staff meeting.

This is Roth’s aspiration for LinkedIn’s 645 million members and for workers who have yet to use the site. He envisions LinkedIn as the perfect “utility” for professionals.
— Read on amp.cnn.com/cnn/2019/10/23/media/linkedin-journalists/index.html

The Truth Behind Italy’s $1 Homes in Picturesque Rural Towns

Starting in early 2019, 20 towns across Italy began selling homes for €1, or about $1.10.

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Local governments hope the plan will attract fresh faces and new businesses to towns that have been suffering from rapid depopulation and a growing number of abandoned homes for decades. But the true cost of these homes turn out to be much higher than $1.

Business Insider video feature story describes the depopulation problem in rural Italian towns and what small town governments are trying to do about it.

Interesting concept and marketing program. Hint: taxes, fees, and renovation costs amount to a lot more than a $1.

LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site

LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site
— Read on people-com.cdn.ampproject.org/c/s/people.com/human-interest/lego-hits-over-10-billion-views-on-youtube-most-popular-brand-channel/

Getting Creative With Storytelling During Covid-19 – Adweek

Getting Creative With Storytelling During Covid-19 – Adweek
— Read on www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/creativity/getting-creative-with-your-storytelling-when-the-world-is-on-pause/amp/

‘It’s been a wake-up call’ – Walgreens CMO on flexing its digital muscle post-Covid-19 | The Drum

The pandemic has not only tested Walgreens’ operating model and stock levels – it’s also forced the brand to rethink its e-commerce and marketing strategy. Its chief marketing officer reveals why Covid-19 has been a “wake-up” call for the business.
— Read on www.thedrum.com/news/2020/07/01/it-s-been-wake-up-call-walgreens-cmo-flexing-its-digital-muscle-post-covid-19

The Worst Cars I Ever Tested: A Veteran Auto Journo’s List of Most Disappointing Rides

Early in my career, one of my editors bluntly declared: “Mate, all cars are shitboxes until proven otherwise.” Around the same time, a veteran colleague offered an alternative take: “I want every car to be great,” he said. “And I’m disappointed if they’re not.”
— Read on www.motortrend.com/news/worst-cars-tested-by-angus-mackenzie/

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech

If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.

Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY

How to Build a Brand Story That Buyers Emotionally Connect With

How to Build a Brand Story That Buyers Emotionally Connect With
— Read on www.entrepreneur.com/amphtml/351408

The Gospel According to Peter Thiel

Michael Gibson still remembers his first day working for Peter Thiel. Like many of Thiel’s hires, he’d met the contrarian investor through several of the PayPal founder’s variously eccentric political ventures. A onetime self-described “unemployed writer in L.A.,” who’d left a doctoral program in philosophy at Oxford, Gibson had met Thiel through his work at the Seasteading Institute, a Thiel-funded attempt to create a libertarian “floating city” in international waters. Then Thiel asked him to help teach a class at Stanford Law School on philosophy, technology, and politics. And then Thiel asked him to work for his hedge fund. Gibson had no intention of working in finance, or any experience in doing so, but he and Thiel had, he felt, “gelled philosophically,”
— Read on www.city-journal.org/peter-thiel