Exploiting a Person’s Personal Pain in an Interview is Wrong

Bode Miller

Bode Miller

As much as emotion makes for good TV and radio (including web multimedia), interviewers should not exploit personal pain or tragedy just to get rating points, listeners, and viewers.

I won’t show the example in this article.  That would just make me guilty of exploitation too.  But here’s the story to understand what the interviewers did:

Read More (Slate)

http://www.slate.com/articles/sports/fivering_circus/2014/02/olympics_rage_o_meter_nbc_makes_bode_miller_cry_then_presses_on_and_on_and.html
 

Brand Journalism on Steroids

Hey, nobody would ever accuse me of being a fan of lawyers, especially personal injury ones.

However, this guy took a news event about the murder of his own brother and turned it into a local 2 min. Superbowl commercial in Savannah, GA area.  Talk about NewsJacking!

This is creative non-fiction brought into movie-like special effects.  It’s not just an ad for his law practice.  The lawyer, Jamie Casino, is trying to set the record straight about the local chief of police, Willie Lovett.  You can’t make this stuff up.  Even the character names fit.

Carl Hiaasen couldn’t make a more amazing parody of southern cops and local ambulance chasers.

What do you think?

My PR Advice for George Zimmerman – Yeah He Got Arrested Again

George Zimmerman arrested for allegedly attacking pregnant girlfriend in Florida: report

George, George, George…. can’t you just stay out of trouble?

Well, if you get out of this one too, here’s my public relations advice for you.

Move to Two Egg, Florida (Yes it really exists).  Start a sod farm near The Battle of Ekanachatte to grow, what else, grass – and lay low.

In Florida, you can’t get any lower than a sod farmer.  Nobody will find you and nobody will care about you.

And you deserve hard labor.  How hard is it to avoid getting arrested?  Bustin sod is perfect for you.  It reminds me of the prison chain-gangs that used to be all over the South.  You need self-imposed prison.

One bit of additional advice.  You are only allowed a shovel, a rake, and a handsaw to cut the wood pallets to do your work.  Try and stay out of trouble with them.  You shouldn’t have access to any firearms, power-tools, or booze.  And absolutely no women.

Live a life of a hermit for a while.  Stay on your farm.  You need the break and so do we.

Story Here  (NY Daily News)

Old Navy – You Stepped In It & Now You Stink

Army Veteran Banned from Old Navy Store Over Teen Employee in Marine Uniform

Vet’s story goes viral on Facebook

Aaron Bennett

Army veteran Aaron Bennett says he was banned from an Old Navy store in Jacksonville, Florida, after he pointed out a teen employee improperly wearing a Marine Corps uniform dress jacket complete with rank insignia, ribbons and a weapons badge, News4Jax.com reported Wednesday.

Click to See Story (News4Jax.com)

Our View

Is this a case of the Navy not liking the Army?  Nah… It’s a case of a stupid store manager, a stupid teenage employee, a stupid mall with stupid mall security… all in a military town.  And where did the kid get the Marine Corps jacket?  Where are the parents?

How to solve this Crisis PR problem?  Well Old Navy, you just managed to whack your brand.  You pissed off 35 million veterans and more.  And one thing we all know about our men and women in the real uniforms, they learned how to accept a mission and execute it.  They now have a cause…

And of course Old Navy, you did this right before the Christmas shopping season.  The time of year that you make most of your sales and revenue.

Aww, the heck with it.  Just fire everyone involved in the stupidity of it all.  Old Navy will be lucky if they survive.

How to Fix Obamacare: Keep Your Pre-Existing Medical Condition…

And by the way, you don't have to prove you're a citizen to vote either - no picture ID required.

And by the way, you don’t have to prove you’re a citizen to vote either – no picture ID required.

We’ve come up with some policies and talking points to fix Obamacare and its website.

  • You will be allowed to keep your pre-existing medical condition, as long as it’s terminal.
  • Instead of using a non-citizen on the cover of the website, find a citizen that actually was able to sign up for Obamacare.  Oops, still looking.
  • Make Rush Limbaugh the new spokesperson for Obamacare.
  • Launch a new email campaign and don’t allow anyone to opt-in.
  • Send out a press release that tells everyone how great Obamacare is that only conservative media outlets are allowed to run.  Really, it will work.
  • Get the Nigerian spamers that send the “We Have $Millions to Send You” to run the Obamacare campaign. Oh, sorry, they are already are.
  • Get Obama to declare there is a cure for mortality – all you have to do is signup for Obamacare.
  • Set up an Obamacare kiosk at the St. Augustine Fountain of Youth. It worked so well for the guy that founded it, Ponce de Leon, who died in 1521.

Suggestions?

 

Your Public Relations Tip for the Day

denial w=300

Spreading rumors are often a tactic of those that are in denial. It helps their case.

Whether it’s politicians on the national level or posers on the local level, many participate in the fantasyland of denial.

They manufacture fake joy & image via fraud PR.

Even though they have hurt their own party and country, as in Obamacare, or broken up their family by divorce or other personal crisis, a common tactic is to blame others and put on a happy face.

Faking happy only works short term.

Ignoring the big issue you caused or stonewalling doesn’t work.

It fools those that are shallow or have surface level knowledge, without facts, only.

Long term, your national or local personal brand can recover through repentance.

In both cases, the only cure is to take FULL personal responsibility, admit the problem and fix the wrong, apologize publicly, and ask for forgiveness.

Otherwise you are doomed to be known as a: #pretender or #poser and someone that refuses to accept and address serious situations with the proper understanding and care.

Cranking out nonstop happy talk just confirms your denial.