In a crisis situation subject to rapid change, CMOs need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands.
Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected in every ad campaign, message and channel. You set the tone for how customers perceive the brand during a difficult time.
Taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy.
“Long before the coronavirus emerged, consumer trust in both government and large brands had eroded.”
“Among marketing’s greatest challenges is foreseeing how customer wants, needs, expectations and purchasing decisions will evolve,” says Augie Ray, VP Analyst, Gartner. “Customers themselves won’t know until COVID-19 infections, fears and restrictions occur in their workplaces, locales and lives.”
Marketers shouldn’t wait for problems to develop or the market to point in a clear direction before making plans and taking action. Instead, follow a four-step action plan to define scenarios, monitor customers and plan for marketing changes.
— Read on www.gartner.com/en/marketing/insights/articles/adapt-the-marketing-strategy-for-covid-19
Generation-Z, the group of consumers born between 1997 and 2015, turns much of what millennials thought and did on its head. This group has unique needs and beliefs, along with a huge size and large purchasing power.
— Read on www.forbes.com/sites/blakemorgan/2020/02/28/50-stats-all-marketers-must-know-about-gen-z/
It’s like other Amazon Go stores, only bigger. But it’s a meaningful difference.
— Read on arstechnica.com/information-technology/2020/02/amazon-made-a-bigger-camera-spying-store-so-we-tried-to-steal-its-fruit/
It’s easy to forget about the basic SEO steps I’m going to outline below, but they shouldn’t be overlooked.
Because the minute I stop taking them is the minute my content starts attracting fewer targeted visitors. Same goes for you.
So let’s start at the top, because the first one is by far the most important of the seven — and it will take me the longest to explain.
SEO Step #1: Be extra intentional about your SEO title tag
SEO Step #2: While you’re at it, be strategic with your meta description too
SEO Step #3: Decide if your post will need a 301 redirect in the future
SEO Step #4: See if you should add a “noindex” tag
See the details from @JerodMorris about each step and the other 3 steps by clicking the CopyBlogger link below:
#Video is a major player in social media – produce useful industry #news [FOR #FREE] to attract attention to your #brand.
Every minute you waste trying to convince a no 😬 into a yes in business, is a minute wasted when you could be collaborating with someone that is a yes 😊 already.
Union is a digital marketing agency located in Charlotte, NC. We unify brands with consumers, strategy with technology and goals with results
— Read on union.co/articles/brand-journalism