Category Archives: Branding

Gen AI Powers Content Marketing Advantage for Early Adopters

Deloitte Digital’s new research on Generative Artificial Intelligence (Gen AI) in marketing content production reveals that Gen AI is already reshaping content production giving brands an advantage.

See the research that should compel you to collaborate with a forward leaning Gen AI content marketer.

See More [R. Michael Brown Marketing & Communications Consulting]

Sebring in the Spotlight with HGTV Hometown Makeover

The Sebring Community Redevelopment Agency (CRA) approved an agreement to participate in a TV show’s makeover of the downtown Circle Park Drive area with the network proposing to spend about $1 million and the CRA pitching in $1.35 million.

Downtown Circle Sebring, Florida
Downtown Circle in Sebring, Florida

Show hosts Erin and Ben Napier of Home Town Takeover has been renewed for season 3, and they will be taking their renovation expertise to Sebring. Their original and still running show is Home Town, which has eight seasons on HGTV, starting in 2016.

“Home Town Takeover” previously stopped in Wetumpka, Ala. in Season 1 and Fort Morgan, Colo. in Season 2.

See All the News & Other Media About Sebring’s Hometown Makeover as it Unfolds [R. Michael Brown]

Is Advertising Worth the Investment?

1️⃣ Increased Visibility
2️⃣ Targeted Reach
3️⃣ Brand Awareness
4️⃣ Boost Sales
5️⃣ Competitive Edge

Have you tried advertising for your business? Share your experiences or questions in the comments! Let’s discuss the role of advertising in amplifying business success. 🌟💼

See More [R. Michael Brown Marketing Consulting]

Unlocking Customer Insights: Do You Truly Know What They Want?

Understanding your customers/clients goes beyond just knowing their names and basic demographics. It’s about comprehending their needs, desires, and pain points. 🤔

How well do you know what they truly want? Listen closely to their feedback, engage in meaningful conversations, and conduct interviews to unravel their preferences and expectations, follow them on social media and see what they post. Surveys rarely work. Interview!

Remember, it’s not always what you think they need; sometimes, it’s what they’re longing for that truly matters.

See More Including Case Study [R. Michael Brown Marketing Consulting]

Some World War II POWs Escaped With Help From Bicycle Playing Cards

By Robert Klara

Shuffled by sharks and snuck in by spies, this deck has been the standard American since 1881

Bicycle Playing Cards with hidden maps of Germany to help POWs escape during WWII.

Of the roughly 94,000 U.S. soldiers who became prisoners of war in Germany during World War II, an especially unfortunate several hundred wound up in a camp called Oflag IV-C, better known as Colditz Castle, a 12th-century stone fortress built atop a 250-foot cliff in Saxony. The Germans believed that escape from Colditz was impossible.

But it was possible, thanks to Bicycle playing cards.

Unbeknownst to the Wehrmacht, the U.S. Office of Strategic Services (precursor to the CIA) and British Special Operations Executive had secretly commissioned the United States Playing Card Company (USPCC) to create top-secret Bicycle-brand decks—spirited in by the Red Cross—where the cards could be peeled apart to reveal miniature maps of Germany.

See More [ADWEEK]

She’s Not Real…. But ‘It’ Has Plenty of Followers

Her fans think they found true love — but she’s not real. 

Milla Sofia is an artificial intelligence-generated influencer whose sultry photos on Twitter and TikTok are racking up thousands of likes from deluded social media users, Futurism reported.

“[I’m a] 19-year-old virtual girl from Helsinki Finland. I was made by AI. Check my other social media accounts from the link below,” reads the Twitter bio on Sofia’s account. 

Sofia, who goes by @AiModelMilla on her verified Twitter account, is certifiably fake, yet her 7,790 followers can’t help but drool over bikini photos of her in Greece.

“Still in Santorini, and I’m ‘Greek’-ing out over how to leave this paradise!” reads a punny tweet from July 19 with over 35,000 views and 2,000 likes.

‘Wow, look at you, so stunningly beautiful with a gorgeous smile,” writes one Twitter user.

Is digital beauty also only skin deep?

Do most of her followers know? What do you think?

See More [NY Post]

Business Idea? 4 Tips to Make it Successful

Build Your Brand – 1 min.

The first work day of 2023 is today for most and many are setting goals for the year.

Start strong! Your goals and ideas will always work better when you collaborate with top performers. Think about all of your past successes. Did you do it alone? Probably not. Build your brand! Here are tips to help you do that: Design, Content, Marketing Strategy, Reliable Team

See More [R. Michael Brown Tips]

Brand Storytelling LinkedIn Group Reaches 8,000 Members

By R. Michael Brown

Sound ON!

Congratulations for topping 8,000 members today in the #BrandStorytelling #LinkedIn Group I founded.

Brand Storytelling and Journalism in a hot topic now for public relations and marketing.

Join us! [LinkedIn Group: Brand Storytelling & Journalism]

BrandJournalism #CorporateCommunications #PublicRelations #marketing #MarketingCommunication

How To Build A Digital Marketing Strategy For Businesses Targeting Growth In 2021

For businesses new to digital marketing, these steps may feel huge to begin with, but once you get the hang of it, it will seem as natural as wearing a seatbelt in a car.

Now is the time, more than ever, to master your digital marketing strategy to get your business in front of more eyes. But strap yourself in for a journey rather than a two-stop trip—digital marketing is not a one-off effort, but rather an ongoing objective that needs daily monitoring. 

— Read on www.forbes.com/sites/forbestechcouncil/2021/04/05/how-to-build-a-digital-marketing-strategy-for-businesses-targeting-growth-in-2021/