Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.
By Robert Leslie , Noah Lewis , and Claire Price
Until COVID-19 hit, the global cruise industry was on course for a record-breaking year. But major coronavirus outbreaks on board ships cost lives, jobs, and damaged the reputation of the fastest-growing sector of the travel industry.
By Jade Scipioni
At 73, James Patterson has sold more than 425 million copies of his 200 novels globally, making him one of the highest paid authors in the world.
Patterson had annual earnings topping more than $80 million between June 2019 to June 2020 and sold nearly 5 million in books in the U.S. during that time, according to Forbes.
In July, Patterson signed a multi-project deal with Amazon’s Audible for an undisclosed amount, with his first Audible Original, “The Coldest Case” out Thursday.
“I do not work for a living, I play for a living. I love doing it,” Patterson tells CNBC Make It.
But Patterson’s road to success didn’t happen overnight. He started writing as a side hustle and he faced a lot of rejection before getting his first book published.
In Dan Roth’s dream world, members of LinkedIn, where he has served as editor in chief since 2011, would habitually read the LinkedIn Daily Rundown with their morning cup of coffee.
They’d then turn their attention to the site’s podcast or newsletter during their commute to work. When they get to their desks, they’d open LinkedIn.com on their browsers, where they can read from a carefully curated feed of professional and business news throughout their work day. Users who felt inspired by the content would share links on their own timeline. They’d check their notifications tab to see if others have engaged with the content they share.
Who knows? They might even talk about one of LinkedIn’s articles at their next staff meeting.
This is Roth’s aspiration for LinkedIn’s 645 million members and for workers who have yet to use the site. He envisions LinkedIn as the perfect “utility” for professionals.
— Read on amp.cnn.com/cnn/2019/10/23/media/linkedin-journalists/index.html
Obinwanne Okeke was supposed to be a rags-to-riches Nigerian success story. Then the feds followed the money.
There he was, smiling on the cover of Forbes Africa magazine, dollar bills raining like confetti. It was June 2016, and Obinwanne Okeke, then 28, was on top of the world; he had just landed a coveted spot on the magazine’s prestigious 30 under 30 list of African entrepreneurs. In the article, he was one of many whiz kids described as “Africa’s bright young things.”
The 17th child of a polygamous father whose mother was the fourth wife, Okeke’s father died when he was 16, and his mother, a teacher, worked multiple jobs to put him and his siblings through school. Growing up in Ukpor, a village in southeastern Nigeria, was tough, and luxuries like sneakers or a Game Boy were hard to come by, he said in a 2018 BBC interview.
Turns out, Okeke had been involved in a string of sophisticated online scams since at least 2015 — including when he was gracing that glossy Forbes Africa cover. He was arrested at Dulles International Airport, Virginia, on August 6, 2019, for defrauding a company of nearly $11 million. He pleaded guilty to conspiracy to commit wire fraud on June 18, 2020, and now faces up to 20 years in prison at his sentencing in October.
LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site
— Read on people-com.cdn.ampproject.org/c/s/people.com/human-interest/lego-hits-over-10-billion-views-on-youtube-most-popular-brand-channel/
Back in March, we wrote about a new feature that Jane Manchun Wong spotted being tested by LinkedIn, which allows users on the platform to look for recommendations on professionals who provide specific services.
Then in April, Wong spotted another new option for users to fill out a ‘Services’ section on their profiles to allow freelancers to showcase their services.
The two go hand in hand, and the latter is now rolling out to small business leaders and freelancers who have a Premium Business subscription in the U.S.
Those who have access to the new feature will have the ability to share what services they provide right on their profile, thus showing other members that they are “open for business.”
Getting Creative With Storytelling During Covid-19 – Adweek
— Read on www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/creativity/getting-creative-with-your-storytelling-when-the-world-is-on-pause/amp/
The pandemic has not only tested Walgreens’ operating model and stock levels – it’s also forced the brand to rethink its e-commerce and marketing strategy. Its chief marketing officer reveals why Covid-19 has been a “wake-up” call for the business.
— Read on www.thedrum.com/news/2020/07/01/it-s-been-wake-up-call-walgreens-cmo-flexing-its-digital-muscle-post-covid-19
Early in my career, one of my editors bluntly declared: “Mate, all cars are shitboxes until proven otherwise.” Around the same time, a veteran colleague offered an alternative take: “I want every car to be great,” he said. “And I’m disappointed if they’re not.”
— Read on www.motortrend.com/news/worst-cars-tested-by-angus-mackenzie/