Category Archives: Branding

Gone Phishing

Obinwanne Okeke was supposed to be a rags-to-riches Nigerian success story. Then the feds followed the money.

There he was, smiling on the cover of Forbes Africa magazine, dollar bills raining like confetti. It was June 2016, and Obinwanne Okeke, then 28, was on top of the world; he had just landed a coveted spot on the magazine’s prestigious 30 under 30 list of African entrepreneurs. In the article, he was one of many whiz kids described as “Africa’s bright young things.”

The 17th child of a polygamous father whose mother was the fourth wife, Okeke’s father died when he was 16, and his mother, a teacher, worked multiple jobs to put him and his siblings through school. Growing up in Ukpor, a village in southeastern Nigeria, was tough, and luxuries like sneakers or a Game Boy were hard to come by, he said in a 2018 BBC interview.

Turns out, Okeke had been involved in a string of sophisticated online scams since at least 2015 — including when he was gracing that glossy Forbes Africa cover. He was arrested at Dulles International Airport, Virginia, on August 6, 2019, for defrauding a company of nearly $11 million. He pleaded guilty to conspiracy to commit wire fraud on June 18, 2020, and now faces up to 20 years in prison at his sentencing in October.

https://restofworld.org/2020/how-a-forbes-cover-star-stole-millions/

LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site

LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site
— Read on people-com.cdn.ampproject.org/c/s/people.com/human-interest/lego-hits-over-10-billion-views-on-youtube-most-popular-brand-channel/

LinkedIn Now Lets Freelancers And SMBs List Their Services On Their Profile

Back in March, we wrote about a new feature that Jane Manchun Wong spotted being tested by LinkedIn, which allows users on the platform to look for recommendations on professionals who provide specific services.

Then in April, Wong spotted another new option for users to fill out a ‘Services’ section on their profiles to allow freelancers to showcase their services.

The two go hand in hand, and the latter is now rolling out to small business leaders and freelancers who have a Premium Business subscription in the U.S.

linkedin-now-lets-freelancers-and-small-businesses-list-services

Those who have access to the new feature will have the ability to share what services they provide right on their profile, thus showing other members that they are “open for business.”

Read More (Wersm.com)

 

Getting Creative With Storytelling During Covid-19 – Adweek

Getting Creative With Storytelling During Covid-19 – Adweek
— Read on www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/creativity/getting-creative-with-your-storytelling-when-the-world-is-on-pause/amp/

‘It’s been a wake-up call’ – Walgreens CMO on flexing its digital muscle post-Covid-19 | The Drum

The pandemic has not only tested Walgreens’ operating model and stock levels – it’s also forced the brand to rethink its e-commerce and marketing strategy. Its chief marketing officer reveals why Covid-19 has been a “wake-up” call for the business.
— Read on www.thedrum.com/news/2020/07/01/it-s-been-wake-up-call-walgreens-cmo-flexing-its-digital-muscle-post-covid-19

The Worst Cars I Ever Tested: A Veteran Auto Journo’s List of Most Disappointing Rides

Early in my career, one of my editors bluntly declared: “Mate, all cars are shitboxes until proven otherwise.” Around the same time, a veteran colleague offered an alternative take: “I want every car to be great,” he said. “And I’m disappointed if they’re not.”
— Read on www.motortrend.com/news/worst-cars-tested-by-angus-mackenzie/

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech

If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.

Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY

How to Build a Brand Story That Buyers Emotionally Connect With

How to Build a Brand Story That Buyers Emotionally Connect With
— Read on www.entrepreneur.com/amphtml/351408

Adapt Your Marketing Strategy for COVID-19

From Gartner:

In a crisis situation subject to rapid change, CMOs need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands.

Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected in every ad campaign, message and channel. You set the tone for how customers perceive the brand during a difficult time.

Taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy. 
“Long before the coronavirus emerged, consumer trust in both government and large brands had eroded.”
“Among marketing’s greatest challenges is foreseeing how customer wants, needs, expectations and purchasing decisions will evolve,” says Augie Ray, VP Analyst, Gartner. “Customers themselves won’t know until COVID-19 infections, fears and restrictions occur in their workplaces, locales and lives.”

Marketers shouldn’t wait for problems to develop or the market to point in a clear direction before making plans and taking action. Instead, follow a four-step action plan to define scenarios, monitor customers and plan for marketing changes.
— Read on www.gartner.com/en/marketing/insights/articles/adapt-the-marketing-strategy-for-covid-19

50 Stats All Marketers Must Know About Gen-Z

Generation-Z, the group of consumers born between 1997 and 2015, turns much of what millennials thought and did on its head. This group has unique needs and beliefs, along with a huge size and large purchasing power.
— Read on www.forbes.com/sites/blakemorgan/2020/02/28/50-stats-all-marketers-must-know-about-gen-z/