Category Archives: Marketing

Brand Storytelling LinkedIn Group Reaches 8,000 Members

By R. Michael Brown

Sound ON!

Congratulations for topping 8,000 members today in the #BrandStorytelling #LinkedIn Group I founded.

Brand Storytelling and Journalism in a hot topic now for public relations and marketing.

Join us! [LinkedIn Group: Brand Storytelling & Journalism]

BrandJournalism #CorporateCommunications #PublicRelations #marketing #MarketingCommunication

Apple’s new privacy feature will change the web. And not everyone is happy about it.

📸: Jimmy Benson

With iOS 14.5, Apple has introduced some new privacy features that will limit targeted advertising.

By Daphne Leprince-Ringuet
📸: Jimmy Benson

Ever been spammed with sportswear adverts after looking up gym membership fees, or been bombarded with tempting hotel discounts upon booking flights for your next getaway?

These sort of adverts, almost eerie in how relevant they are to users’ interests, are now a common part of our experience of using apps and the web. But with the new release of iOS 14.5, and with it a new feature called App Tracking Transparency (ATT), these ads might now become less of a common sight.

The Cupertino giant, in effect, is introducing some limitations to the data collection practices that constitute the bread-and-butter of creepy targeted advertising arising from our use of apps.

ATT was confirmed earlier this year, and it is a major blow to most modern-day online advertising strategies. The feature requires apps to get users’ permission before tracking their data across other companies’ apps or websites for advertising purposes.

In other words, if users decide to select “Ask app not to track,” then the app’s developers will not be allowed to collect data about users’ behavior outside of the services provided on their own platform.

See More [ZDNet]

How To Build A Digital Marketing Strategy For Businesses Targeting Growth In 2021

For businesses new to digital marketing, these steps may feel huge to begin with, but once you get the hang of it, it will seem as natural as wearing a seatbelt in a car.

Now is the time, more than ever, to master your digital marketing strategy to get your business in front of more eyes. But strap yourself in for a journey rather than a two-stop trip—digital marketing is not a one-off effort, but rather an ongoing objective that needs daily monitoring. 

— Read on www.forbes.com/sites/forbestechcouncil/2021/04/05/how-to-build-a-digital-marketing-strategy-for-businesses-targeting-growth-in-2021/

How to Tap Into Emotions and Boost Your Content Marketing

Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.

Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.

We are always trying to understand why some content goes viral and rises to the top – and some flops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.

But what about your readers’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of every content marketing strategy.

You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:

  1. If the goal is increased brand awareness, relationship building, and sharing of valuable and practical information, then I am looking to compel and engage the emotions of my readers to the extent that they will want to share.
  2. If the goal is moving the visitor into the next phase toward a purchase, I will be using sales psychology and neuroscience to stimulate the emotional responses necessary to achieve certain actions (solving his/her problem or relieving the pain through purchasing the product or service I am selling).

— Read on www.jeffbullas.com/tap-emotions-boost-content-marketing/

The Rise and Fall of the Cruise Industry

Cruise ships are scrapped and dismantled in an industry that's in a declining free fall.

By Robert Leslie , Noah Lewis , and Claire Price

Until COVID-19 hit, the global cruise industry was on course for a record-breaking year. But major coronavirus outbreaks on board ships cost lives, jobs, and damaged the reputation of the fastest-growing sector of the travel industry.

See More [Business Insider]

James Patterson’s Writing Started as a Side Hustle — Now He’s One of the World’s Highest Paid Authors

James Patterson at play in his home in the Town of Palm Beach, Florida
James Patterson at home in the Town of Palm Beach, Florida

By Jade Scipioni

At 73, James Patterson has sold more than 425 million copies of his 200 novels globally, making him one of the highest paid authors in the world.

Patterson had annual earnings topping more than $80 million between June 2019 to June 2020 and sold nearly 5 million in books in the U.S. during that time, according to Forbes.

In July, Patterson signed a multi-project deal with Amazon’s Audible for an undisclosed amount, with his first Audible Original, “The Coldest Case” out Thursday.

“I do not work for a living, I play for a living. I love doing it,” Patterson tells CNBC Make It.

But Patterson’s road to success didn’t happen overnight. He started writing as a side hustle and he faced a lot of rejection before getting his first book published.

See More [CNBC]

Jeff Bezos and Amazon: A complicated design legacy

Cool like Apple and Nike? Nah….

We talked to more than a dozen designers, many of whom worked with Bezos on Amazon’s most important products, as he steps down as CEO.

— Read on www.fastcompany.com/90611088/the-complicated-design-legacy-of-jeff-bezos

Lamborghini launches limited-run $18,000 CervĂ©lo R5 Lamborghini bike

Haven’t you heard? There’s a bicycle shortage in the United States as people’s discomfort with taking public transportation is met with their need to exercise. But as always, with impeccable timing, Lamborghini is here with a solution — a limited-edition street bike. Yours for merely the price of a cheap new car. 

Lamborghini teamed up with Canadian-Dutch bicycle company CervĂ©lo Cycles to create the “ultra-limited edition” (their words) CervĂ©lo R5 Automobili Lamborghini Edition. It wears a livery that you’ll recognize from the Lamborghini Aventador SVJ and has only Italian-made components as accessories. 

Only 63 examples of the bike will be made. It’s available now and carries a price tag of $18,000 — or about $3,000 more than a new Mitsubishi Mirage.

Read on to see more of the Cervélo R5 Automobili Lamborghini Edition.
— Read on www.businessinsider.com/lamborghini-launches-cervlo-r5-bike-limited-cycling-price-cost-2020-9

LinkedIn now has a newsroom of 65 journalists. It’s hiring more.

In Dan Roth’s dream world, members of LinkedIn, where he has served as editor in chief since 2011, would habitually read the LinkedIn Daily Rundown with their morning cup of coffee.

They’d then turn their attention to the site’s podcast or newsletter during their commute to work. When they get to their desks, they’d open LinkedIn.com on their browsers, where they can read from a carefully curated feed of professional and business news throughout their work day. Users who felt inspired by the content would share links on their own timeline. They’d check their notifications tab to see if others have engaged with the content they share. 

Who knows? They might even talk about one of LinkedIn’s articles at their next staff meeting.

This is Roth’s aspiration for LinkedIn’s 645 million members and for workers who have yet to use the site. He envisions LinkedIn as the perfect “utility” for professionals.
— Read on amp.cnn.com/cnn/2019/10/23/media/linkedin-journalists/index.html