Category Archives: Marketing

AI for Marketing Software Platforms

Future Success Today: Become an AI Authority and Supercharge Your Marketing

I’m a marketing pro on a mission to become an authority on Artificial Intelligence (AI) so I can use the tech to help clients with faster and improved marketing and business – with better results.

I’m looking forward to us doing this together. Nobody can do it alone. Here’s what I’ve found up to this point.

From predictive analytics and machine learning algorithms to natural language processing and chatbots, and visual creation systems, I’ve been searching to understand how these innovations can enhance customer experiences and drive results.

How I’m Using this New AI Knowledge

As I learn these complex AI concepts and skills, I’m working on crafting them into simple, actionable insights and projects for my clients.

Most importantly, I’m trying it out. Learning by doing is the only way with new tech.

I’m experimenting with AI-driven software for marketing content and campaigns, including:

  • An AI video generator called Synthesia. Still a bit robot-like but amazing that it can do it.
  • Learning prompting on ChatGPT (OpenAI) and Bard (Google) to generate more ideas.
  • Creating realistic images and art from a description in natural language with DALL-E.
  • Using SoundDraw to generate custom music for use in video.
  • Multiplying video content with Vidyo.
  • Doing creative headline and keyword research to maximize SEO with VidIQ.

See More [R. Michael Brown Marketing News]

Top 5 Ways to Crush Your Marketing Goals - And Competition by Consultant R. Michael Brown

Top 5 Ways to Crush Your Marketing Goals – And Competition

Business is getting tight! Here are the top 5 marketing and communications moves that your company should make for the rest of 2023 into 2024 to crush your competition during this slowdown.

#InfluencerMarketing
#VoiceSearch
#Personalization
#VideoMarketing
#AI

See More [R. Michael Brown Consulting]

Business Idea? 4 Tips to Make it Successful

Build Your Brand – 1 min.

The first work day of 2023 is today for most and many are setting goals for the year.

Start strong! Your goals and ideas will always work better when you collaborate with top performers. Think about all of your past successes. Did you do it alone? Probably not. Build your brand! Here are tips to help you do that: Design, Content, Marketing Strategy, Reliable Team

See More [R. Michael Brown Tips]

Delete Chrome Now

Your privacy is compromised.

A new tracking admission from Google, one that hasn’t yet made headlines, should be a serious warning to Chrome’s 2.6 billion users. If you’re one of them, this nasty new surprise should be a genuine reason to quit.

www.forbes.com/sites/zakdoffman/2021/08/28/stop-using-google-chrome-on-windows-10-android-and-apple-iphones-ipads-and-macs/

Brand Storytelling LinkedIn Group Reaches 8,000 Members

By R. Michael Brown

Sound ON!

Congratulations for topping 8,000 members today in the #BrandStorytelling #LinkedIn Group I founded.

Brand Storytelling and Journalism in a hot topic now for public relations and marketing.

Join us! [LinkedIn Group: Brand Storytelling & Journalism]

BrandJournalism #CorporateCommunications #PublicRelations #marketing #MarketingCommunication

Apple’s new privacy feature will change the web. And not everyone is happy about it.

📸: Jimmy Benson

With iOS 14.5, Apple has introduced some new privacy features that will limit targeted advertising.

By Daphne Leprince-Ringuet
📸: Jimmy Benson

Ever been spammed with sportswear adverts after looking up gym membership fees, or been bombarded with tempting hotel discounts upon booking flights for your next getaway?

These sort of adverts, almost eerie in how relevant they are to users’ interests, are now a common part of our experience of using apps and the web. But with the new release of iOS 14.5, and with it a new feature called App Tracking Transparency (ATT), these ads might now become less of a common sight.

The Cupertino giant, in effect, is introducing some limitations to the data collection practices that constitute the bread-and-butter of creepy targeted advertising arising from our use of apps.

ATT was confirmed earlier this year, and it is a major blow to most modern-day online advertising strategies. The feature requires apps to get users’ permission before tracking their data across other companies’ apps or websites for advertising purposes.

In other words, if users decide to select “Ask app not to track,” then the app’s developers will not be allowed to collect data about users’ behavior outside of the services provided on their own platform.

See More [ZDNet]

How To Build A Digital Marketing Strategy For Businesses Targeting Growth In 2021

For businesses new to digital marketing, these steps may feel huge to begin with, but once you get the hang of it, it will seem as natural as wearing a seatbelt in a car.

Now is the time, more than ever, to master your digital marketing strategy to get your business in front of more eyes. But strap yourself in for a journey rather than a two-stop trip—digital marketing is not a one-off effort, but rather an ongoing objective that needs daily monitoring. 

— Read on www.forbes.com/sites/forbestechcouncil/2021/04/05/how-to-build-a-digital-marketing-strategy-for-businesses-targeting-growth-in-2021/

How to Tap Into Emotions and Boost Your Content Marketing

Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.

Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.

We are always trying to understand why some content goes viral and rises to the top – and some flops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.

But what about your readers’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of every content marketing strategy.

You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:

  1. If the goal is increased brand awareness, relationship building, and sharing of valuable and practical information, then I am looking to compel and engage the emotions of my readers to the extent that they will want to share.
  2. If the goal is moving the visitor into the next phase toward a purchase, I will be using sales psychology and neuroscience to stimulate the emotional responses necessary to achieve certain actions (solving his/her problem or relieving the pain through purchasing the product or service I am selling).

— Read on www.jeffbullas.com/tap-emotions-boost-content-marketing/

The Rise and Fall of the Cruise Industry

Cruise ships are scrapped and dismantled in an industry that's in a declining free fall.

By Robert Leslie , Noah Lewis , and Claire Price

Until COVID-19 hit, the global cruise industry was on course for a record-breaking year. But major coronavirus outbreaks on board ships cost lives, jobs, and damaged the reputation of the fastest-growing sector of the travel industry.

See More [Business Insider]