With iOS 14.5, Apple has introduced some new privacy features that will limit targeted advertising.
By Daphne Leprince-Ringuet 📸: Jimmy Benson
Ever been spammed with sportswear adverts after looking up gym membership fees, or been bombarded with tempting hotel discounts upon booking flights for your next getaway?
These sort of adverts, almost eerie in how relevant they are to users’ interests, are now a common part of our experience of using apps and the web. But with the new release of iOS 14.5, and with it a new feature called App Tracking Transparency (ATT), these ads might now become less of a common sight.
The Cupertino giant, in effect, is introducing some limitations to the data collection practices that constitute the bread-and-butter of creepy targeted advertising arising from our use of apps.
ATT was confirmed earlier this year, and it is a major blow to most modern-day online advertising strategies. The feature requires apps to get users’ permission before tracking their data across other companies’ apps or websites for advertising purposes.
In other words, if users decide to select “Ask app not to track,” then the app’s developers will not be allowed to collect data about users’ behavior outside of the services provided on their own platform.
For businesses new to digital marketing, these steps may feel huge to begin with, but once you get the hang of it, it will seem as natural as wearing a seatbelt in a car.
Now is the time, more than ever, to master your digital marketing strategy to get your business in front of more eyes. But strap yourself in for a journey rather than a two-stop trip—digital marketing is not a one-off effort, but rather an ongoing objective that needs daily monitoring.
Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.
Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.
We are always trying to understand why somecontent goes viral and rises to the top – and someflops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.
But what about yourreaders’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of everycontent marketingstrategy.
You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:
If the goal is increased brand awareness, relationship building, and sharing of valuable and practical information, then I am looking to compel and engage the emotions of my readers to the extent that they will want to share.
If the goal is moving the visitor into the next phase toward a purchase, I will be using salespsychology and neuroscience to stimulate the emotional responses necessary to achieve certain actions (solving his/her problem or relieving the pain through purchasing the product or service I am selling).
Until COVID-19 hit, the global cruise industry was on course for a record-breaking year. But major coronavirus outbreaks on board ships cost lives, jobs, and damaged the reputation of the fastest-growing sector of the travel industry.
Haven’t you heard? There’s a bicycle shortage in the United States as people’s discomfort with taking public transportation is met with their need to exercise. But as always, with impeccable timing, Lamborghini is here with a solution — a limited-edition street bike. Yours for merely the price of a cheap new car.
Lamborghini teamed up with Canadian-Dutch bicycle company Cervélo Cycles to create the “ultra-limited edition” (their words) Cervélo R5 Automobili Lamborghini Edition. It wears a livery that you’ll recognize from the Lamborghini Aventador SVJ and has only Italian-made components as accessories.
Only 63 examples of the bike will be made. It’s available now and carries a price tag of $18,000 — or about $3,000 more than a new Mitsubishi Mirage.
In Dan Roth’s dream world, members ofLinkedIn, where he has served as editor in chief since 2011, would habitually read the LinkedIn Daily Rundown with their morning cup of coffee.
They’d then turn their attention to the site’s podcast or newsletter during their commute to work. When they get to their desks, they’d open LinkedIn.com on their browsers, where they can read from a carefully curated feed of professional andbusiness news throughout their work day. Users who felt inspired by the content would share links on their own timeline. They’d check their notifications tab to see if others have engaged with the content they share.
Who knows? They might even talk about one of LinkedIn’s articles at their next staff meeting.