Deloitte Digital’s new research on Generative Artificial Intelligence (Gen AI) in marketing content production reveals that Gen AI is already reshaping content production giving brands an advantage.
See the research that should compel you to collaborate with a forward leaning Gen AI content marketer.
See More [R. Michael Brown Marketing & Communications Consulting]
1️⃣ Increased Visibility
2️⃣ Targeted Reach
3️⃣ Brand Awareness
4️⃣ Boost Sales
5️⃣ Competitive Edge
Have you tried advertising for your business? Share your experiences or questions in the comments! Let’s discuss the role of advertising in amplifying business success. 🌟💼
Understanding your customers/clients goes beyond just knowing their names and basic demographics. It’s about comprehending their needs, desires, and pain points. 🤔
How well do you know what they truly want? Listen closely to their feedback, engage in meaningful conversations, and conduct interviews to unravel their preferences and expectations, follow them on social media and see what they post. Surveys rarely work. Interview!
Remember, it’s not always what you think they need; sometimes, it’s what they’re longing for that truly matters.
See More Including Case Study [R. Michael Brown Marketing Consulting]
I’m a marketing pro on a mission to become an authority on Artificial Intelligence (AI) so I can use the tech to help clients with faster and improved marketing and business – with better results.
I’m looking forward to us doing this together. Nobody can do it alone. Here’s what I’ve found up to this point.
From predictive analytics and machine learning algorithms to natural language processing and chatbots, and visual creation systems, I’ve been searching to understand how these innovations can enhance customer experiences and drive results.
As I learn these complex AI concepts and skills, I’m working on crafting them into simple, actionable insights and projects for my clients.
Most importantly, I’m trying it out. Learning by doing is the only way with new tech.
I’m experimenting with AI-driven software for marketing content and campaigns, including:
Business is getting tight! Here are the top 5 marketing and communications moves that your company should make for the rest of 2023 into 2024 to crush your competition during this slowdown.
#InfluencerMarketing
#VoiceSearch
#Personalization
#VideoMarketing
#AI
The first work day of 2023 is today for most and many are setting goals for the year.
Start strong! Your goals and ideas will always work better when you collaborate with top performers. Think about all of your past successes. Did you do it alone? Probably not. Build your brand! Here are tips to help you do that: Design, Content, Marketing Strategy, Reliable Team
Your privacy is compromised.
A new tracking admission from Google, one that hasn’t yet made headlines, should be a serious warning to Chrome’s 2.6 billion users. If you’re one of them, this nasty new surprise should be a genuine reason to quit.
By R. Michael Brown
Sound ON!
Congratulations for topping 8,000 members today in the #BrandStorytelling #LinkedIn Group I founded.
Brand Storytelling and Journalism in a hot topic now for public relations and marketing.
Join us! [LinkedIn Group: Brand Storytelling & Journalism]
BrandJournalism #CorporateCommunications #PublicRelations #marketing #MarketingCommunication
With iOS 14.5, Apple has introduced some new privacy features that will limit targeted advertising.
By Daphne Leprince-Ringuet
📸: Jimmy Benson
Ever been spammed with sportswear adverts after looking up gym membership fees, or been bombarded with tempting hotel discounts upon booking flights for your next getaway?
These sort of adverts, almost eerie in how relevant they are to users’ interests, are now a common part of our experience of using apps and the web. But with the new release of iOS 14.5, and with it a new feature called App Tracking Transparency (ATT), these ads might now become less of a common sight.
The Cupertino giant, in effect, is introducing some limitations to the data collection practices that constitute the bread-and-butter of creepy targeted advertising arising from our use of apps.
ATT was confirmed earlier this year, and it is a major blow to most modern-day online advertising strategies. The feature requires apps to get users’ permission before tracking their data across other companies’ apps or websites for advertising purposes.
In other words, if users decide to select “Ask app not to track,” then the app’s developers will not be allowed to collect data about users’ behavior outside of the services provided on their own platform.
If your #app or #website forces your #customers to become an IT analyst to get logged in, you have #failed. Do you realize what that does to your #brand?
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