Category Archives: Tips & Hints

How to Balance SEO Strategy with Brand Storytelling

Never again choose between good brand storytelling and SEO. Here’s how marketers can keep it creative while staying on top of their keyword strategy.
— Read on www.skyword.com/contentstandard/storytelling/how-to-balance-seo-strategy-with-brand-storytelling/

401k Contribution Limit Increases to $19,000 for 2019; IRA Limit Increases to $6,000

#401k contribution limit increases to $19,000 for 2019; #IRA limit increases to $6,000. @IRS announcement. #RetirementPlanning #RetirementFunds #IRS #taxes
IRS News

IRS Problems?

Free consultation: www.PalmBeachCountyTaxAttorney.com @MichaelMillerPA #tax #taxlawEveryProblemSolutionBanner-w=500

Design of Everyday Things

DesignOfEverydayThingsOne of my favorite books: The Design of Everyday Things, Revised and Expanded Edition  By Don Norman [@jnd1er] – jnd.org

From the Preface: “This is a starter kit for good design. It is intended to be enjoyable and informative for everyone: everyday people, technical people, designers, and non-designers. One goal is to turn everyone into great observers of the absurd, of the poor design that gives rise to so many of the problems of modern life, especially of modern technology. It will also turn everyone into observers of the good, of the places where thoughtful designers have worked to make our lives easier and smoother. Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”

See More (jnd.org)
https://www.jnd.org/books/design-of-everyday-things-revised.html

My Take From Brownie Bytes

I’ve used these principles for every product, marketing, website, and content I’ve ever worked on – since the first edition of this book. You would be wise to do the same.

Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling

By: Liz Alton [@Beinglizzie] Insights from Disney:

Emotions and Storytelling

Disney is one of the best storytelling engines in the world. Immersive storytelling elevated the brand beyond the basics of regional amusement parks and water slide attractions to become a global titan that’s captured imaginations from Orlando to China. The dream team that builds the attractions, the destinations, and every aspect behind the experiences are the Imagineers.

From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before. Brands are creating apps, virtual reality experiences, pop-up branded events, and full-scale immersive tours to delight customers, tell their origin stories, show the manufacturing process, and help build deeper, emotion-based connections.

Read More (Skyword Content Standard)

My Take from Brownie Bytes

I was fortunate to know the executive VP of Imagineering at Walt Disney World in Orlando (his son was my best surfing and cycling buddy in high school / college). I got the inside scoop on how Disney produced their story-themed attractions.  Then my buddy and I were the first two “test particles” (that’s what the imagineers called us) at Typhoon Lagoon.  Yep, the first two surfers at the wave pool.

Prior to Typhoon Lagoon, in the mid-1970’s in college I worked for an engineering firm that tested a lake/beach/wave machine in a Disney World lake. It was a complete failure. The wave washed away the sandy beach every 2-3 waves and the water looked like the stirred up brown cypress oil muck that it was.  I got to ride 1 wave.  That’s right 1. It was a white-water-willy wave only the white water was the color of barely foamy puke.  Not a pleasant experience.  Not all Disney rides make it to the public.  In fact, most are running at 20% of their capacity for safety reasons.  Typhoon Lagoon can crank out a 9 foot wave.  But the public only sees 2-4 feet.

Years later I was fortunate to work for both IBM and Motorola.  I was the first multimedia producer at both companies so I got to work with Disney imagineers to build business and home of the future exhibits at EPCOT.  I learned how to develop stories with the integrated Disney spin.  A great experience.

 

How to Protect Yourself from Hackers Taking Your Phone Number & Accounts

Here’s a guide on how to prevent and protect yourself against the threat of hackers taking over your phone number and going after your online accounts.

Criminal hackers have been targeting Instagram users with short or unique usernames, as well as people who own Bitcoin. To steal the victim’s accounts or cryptocurrencies, the hackers first seize the cell phone numbers of targets, which gives them the ability to reset passwords on any account linked to a given number.

This kind of hack is what’s called a port out scam—an expression derived from the concept of porting a number from one carrier to another—and is also known as SIM swapping or hijacking.

Ultimately, this hack relies on scammers tricking carrier’s tech support, and if the company’s representatives take the bait, it’s important to remember that there’s only so much you can do.

Here’s how:

Read More (Motherboard)

 

‘Waze of Parking’ App SpotAngels Raises $2.3 million

By; Kirsten Korosec [@kirstenkorosec]

SpotAngels, an app that uses crowdsourced data to help drivers find parking and avoid tickets, has raised $2.3 million from a group of investors that includes Google Maps co-founder Lars Rasmussen.

Luc Vincent, the former head of Google Street View and vice president of engineering at Lyft, as well as Y Combinator, Streamlined Ventures and Via ID also invested in the round.

The startup plans to use the funding to expand to other U.S. cities and improve its free mobile app, including a new “predicted availability” feature that it hopes to launch later this year. The new feature allows drivers to know what the odds are of finding a spot in any given area before heading there.

The existing app works like a network — the more users, the better the intel. Once a user installs the app, it can provide real-time data to the greater SpotAngels community. The app, which uses the car’s Bluetooth connection or phone motion sensors, knows when the user’s vehicle is parking or leaving a spot.

More (TechCrunch)

Go to SpotAngels

This is going to be really useful in the Town of Palm Beach.  The number 1 concern for residents in town is “Where can I park?”

 

 

Robocalls Made My Phone Useless

The phone part of my mobile device was becoming useless. Nonstop #robocalls. Happens to everyone.

I’m now paying a monthly fee to @Hiya to #block them.

The device and network phone companies should be doing this as part of their customer service – for free.

Attn: @verizon @apple