Category Archives: Broadcasting

CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future

CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
— Read on www.google.com/amp/s/www.forbes.com/sites/jenniferrooney/2018/09/24/cmo-next-2018-50-marketing-chiefs-who-are-redefining-the-role-and-shaping-the-future/amp/

How to Balance SEO Strategy with Brand Storytelling

Never again choose between good brand storytelling and SEO. Here’s how marketers can keep it creative while staying on top of their keyword strategy.
— Read on www.skyword.com/contentstandard/storytelling/how-to-balance-seo-strategy-with-brand-storytelling/

The greatest threat to American journalism: the loss of neutral reporting | TheHill

Journalists have more freedom, more reach, and more ability to inform than ever before — but those advantages bring an even greater responsibility to the public.
— Read on thehill.com/opinion/white-house/417921-the-greatest-threat-to-american-journalism-the-loss-of-neutral-reporting

The Best of Off-Network Streaming Video News

I’ve been doing some research on video news delivery over the Internet and found these as some of the best.

Why off-network? Because the TV, cable, and satellite news providers have a formula to get you to watch their commercials and it drives most of us crazy – long on tease and promotion, short on information and actual news.

You can spend a half hour watching network or local affiliate news and get about 8-12 stories. Who has time for that? I really don’t care to watch their non-stop fancy production graphics and their promos. Get to the news already! Those same 8-12 stories can be delivered in 10-15 minutes without all the fluff.

The news videos I found are not big on hi-end video production values but they provide a lot of information in their broadcasts.

Vimeo has over 13 thousand videos in their “news” and reporting & journalism categories. That includes a lot of promo videos masquerading as news, video news packages from Iran, Vietnam, and other countries, trade show video news segments, etc.

YouTube has a mix of the usual networks, local affiliates, government or quasi-government video (like Voice of America), corporate news, and much more… 7.5 billion videos that are tagged “news.” Virtually every possible media outlet has a YouTube Channel.

Here’s just a few of the good streaming news productions that provide great information to their audiences (doesn’t include the usual networks for the above reasons):

Tech News Weekly

Science News
Non-Profit Society for Science & the Public has been published as a magazine since 1922. They started their YouTube Channel in 2013.

This Week in Palm Beach (Full Disclosure: R. Michael Brown from Brownie Bytes writes and produces this)

Australian Mid-Western Regional Council Community News

Post-lite weekly news and events for the week from Lorton Valley, Virgina Star newspaper, with Valerie Nalls of Nalls Produce

What makes these broadcasts great is the writing and producing!  The audio for the most part is not off-the-cuff, it’s planned out, not lots of useless banter from the anchor or between those on the screen, and the visuals match what is said.

Seems simple, right?  Believe me there is a lot of streaming drivel out there. Chatty intros and what must be inside jokes because I didn’t get it.  Moving powerpoint like screens with voiceover, or no audio at all – just text on the screen to read – YIKES!  Reading videos?

Of course there are many streaming news services. The more the subscribers, the higher production values. Listed in order of views or subscribers:

YouTube News (34 million subscribers)
This is the aggregation of what Google (YouTube owner) deems a news outlet.
https://www.youtube.com/channel/UCYfdidRxbB8Qhf0Nx7ioOYw

The Young Turks (4 million subscribers)
Liberal (they say Progressive) streaming site.
https://www.youtube.com/user/TheYoungTurks

Russia Today [RT] (2.8 million subscribers)
RT is a global news channel broadcasting from Moscow and Washington studios.
https://www.youtube.com/user/RussiaToday

Vice News (3.3 million subscribers)
HBO News Network
https://www.youtube.com/user/vicenews

There are many more, millions in fact. See them in the link below:
https://www.youtube.com/results?sp=CANCBAgBEgA%253D&search_query=news

The point is, you don’t need hi-end production to deliver a great video news service to your audience. Just great writing and producing.  Distribution is on the Web, video sites, and social media.

 

The Ad Campaign that Saved Old Spice

Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.

The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.

Cheddar Video [8:04] 

Click here to see the Latest from Wieden + Kennedy

 

How to Start a Content Marketing Agency: 11 Tips for Growing Your Business

By Kathryn Hawkins [@kathrynhawkins]

Learn how to take your freelance career to the next level by leveling up into a content marketing agency.

Agencies come in all sizes, from the boutique shops where the owner knows all the clients’ names (like ours) to supersized teams that number in the hundreds or thousands. If you’re a successful freelance writer, you’ve probably worked for several agencies in addition to partnering directly with clients. In some cases, it can be a smooth relationship, while others create a rocky road.

If you’re a strong writer who finds yourself turning down assignments because you’re getting more requests than you can handle, you might start thinking about whether it makes sense to scale up and start an agency of your own.

If you want to ever take a relaxing, fully-off-the-grid vacation? I’d probably think again.

But if you’re comfortable with taking on the stress of juggling a few dozen projects a day for the benefits of building a business on your own terms, here’s my cheat sheet with 11 tips (one for every year we’ve been in business):

Read More (EucalyptMedia)

VIDEO: Active-Shooter Police-Paramedic Training in Palm Beach School

See my latest weekly news broadcast that leads off with active-shooter police and paramedic training in the Palm Beach Public School.  Officers are trained to go in alone and take out the threat and not wait for backup that’s on the way. Yes, the officers did catch some rounds from the bad guys. Would you have the guts to go?

Civic Association News – R. Michael Brown, Writer | Producer [3:56]

This Week in Palm Beach | 7-27-2018 Edition from Palm Beach Civic Association on Vimeo.