Deloitte Digital’s new research on Generative Artificial Intelligence (Gen AI) in marketing content production reveals that Gen AI is already reshaping content production giving brands an advantage.
See the research that should compel you to collaborate with a forward leaning Gen AI content marketer.
See More [R. Michael Brown Marketing & Communications Consulting]
1️⃣ Increased Visibility
2️⃣ Targeted Reach
3️⃣ Brand Awareness
4️⃣ Boost Sales
5️⃣ Competitive Edge
Have you tried advertising for your business? Share your experiences or questions in the comments! Let’s discuss the role of advertising in amplifying business success. 🌟💼
By Robert Klara
Shuffled by sharks and snuck in by spies, this deck has been the standard American since 1881
Of the roughly 94,000 U.S. soldiers who became prisoners of war in Germany during World War II, an especially unfortunate several hundred wound up in a camp called Oflag IV-C, better known as Colditz Castle, a 12th-century stone fortress built atop a 250-foot cliff in Saxony. The Germans believed that escape from Colditz was impossible.
But it was possible, thanks to Bicycle playing cards.
Unbeknownst to the Wehrmacht, the U.S. Office of Strategic Services (precursor to the CIA) and British Special Operations Executive had secretly commissioned the United States Playing Card Company (USPCC) to create top-secret Bicycle-brand decks—spirited in by the Red Cross—where the cards could be peeled apart to reveal miniature maps of Germany.
Business is getting tight! Here are the top 5 marketing and communications moves that your company should make for the rest of 2023 into 2024 to crush your competition during this slowdown.
#InfluencerMarketing
#VoiceSearch
#Personalization
#VideoMarketing
#AI
From average gas bills to how many minutes they’d go out of the way to fill up at a particular gas station, here are America’s favorite, and least favorite, places to fill up the tank.
Payless Power surveyed 1,011 Americans about their gas station preferences, asking them about brand loyalty and how much they usually spend when filling up the tank. Ten percent of the survey respondents were Baby Boomers, 22 percent were Gen X, 43 percent were Millennials and 25 percent were Gen Z. Just over half (57 percent) were men.
Overall Costco was rated the best gas station, while Valero was rated the worst. Costco was ranked cleaner and cheaper than others, while Valero was ranked as one of the meanest stations.
On average, people who stopped at a Circle K, Speedway, Shell, Love’s or Wawa gas station spent more than $50 on each visit, whereas Costco and 7-Eleven had the cheapest bills.
The first work day of 2023 is today for most and many are setting goals for the year.
Start strong! Your goals and ideas will always work better when you collaborate with top performers. Think about all of your past successes. Did you do it alone? Probably not. Build your brand! Here are tips to help you do that: Design, Content, Marketing Strategy, Reliable Team
By R. Michael Brown
Sound ON!
Congratulations for topping 8,000 members today in the #BrandStorytelling #LinkedIn Group I founded.
Brand Storytelling and Journalism in a hot topic now for public relations and marketing.
Join us! [LinkedIn Group: Brand Storytelling & Journalism]
BrandJournalism #CorporateCommunications #PublicRelations #marketing #MarketingCommunication
Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.
Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.
We are always trying to understand why some content goes viral and rises to the top – and some flops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.
But what about your readers’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of every content marketing strategy.
You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:
— Read on www.jeffbullas.com/tap-emotions-boost-content-marketing/
In Dan Roth’s dream world, members of LinkedIn, where he has served as editor in chief since 2011, would habitually read the LinkedIn Daily Rundown with their morning cup of coffee.
They’d then turn their attention to the site’s podcast or newsletter during their commute to work. When they get to their desks, they’d open LinkedIn.com on their browsers, where they can read from a carefully curated feed of professional and business news throughout their work day. Users who felt inspired by the content would share links on their own timeline. They’d check their notifications tab to see if others have engaged with the content they share.
Who knows? They might even talk about one of LinkedIn’s articles at their next staff meeting.
This is Roth’s aspiration for LinkedIn’s 645 million members and for workers who have yet to use the site. He envisions LinkedIn as the perfect “utility” for professionals.
— Read on amp.cnn.com/cnn/2019/10/23/media/linkedin-journalists/index.html
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic…
— Read on www.macrumors.com/2020/07/13/apple-work-from-home-video/
Brownie Bytes 