Category Archives: Brand Storytelling

Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times

Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html

Join Us: Brand Storytelling & Journalism LinkedIn Group

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www.linkedin.com/groups/3714045

We Can’t Tell If This Is The Best Or Worst Brand Tweet Of All Time – Digg

Writer Tony Posnanski got into a little beef with the Twitter account for coconut water brand Vita Coco on Wednesday and things took a rather unexpected turn.
— Read on digg.com/2019/vita-coco-pee-tweet

The Next Evolution Of Brand Storytelling

With more than 400 million active users every day, stories—the interactive videos at the top of social feeds—are eclipsing other forms of content and are quickly becoming the status quo of sharing.
— Read on www.cmo.com/opinion/articles/2019/3/11/the-next-evolution-of-brand-storytelling.html

Influencers Are Abandoning the Instagram Look – The Atlantic

The look made famous by the platform just doesn’t resonate anymore.
— Read on amp.theatlantic.com/amp/article/587803/

Behold the Glitzy Splendor of New York’s Hudson Yards – CityLab

With super-tall glass towers, a luxury mall, and a ’grammable urban spectacle, Hudson Yards is very much a development of its time.
— Read on www.citylab.com/design/2019/03/hudson-yards-real-estate-development-skyscraper-architecture/584623/