From average gas bills to how many minutes they’d go out of the way to fill up at a particular gas station, here are America’s favorite, and least favorite, places to fill up the tank.
Payless Power surveyed 1,011 Americans about their gas station preferences, asking them about brand loyalty and how much they usually spend when filling up the tank. Ten percent of the survey respondents were Baby Boomers, 22 percent were Gen X, 43 percent were Millennials and 25 percent were Gen Z. Just over half (57 percent) were men.
Overall Costco was rated the best gas station, while Valero was rated the worst. Costco was ranked cleaner and cheaper than others, while Valero was ranked as one of the meanest stations.
On average, people who stopped at a Circle K, Speedway, Shell, Love’s or Wawa gas station spent more than $50 on each visit, whereas Costco and 7-Eleven had the cheapest bills.
The first work day of 2023 is today for most and many are setting goals for the year.
Start strong! Your goals and ideas will always work better when you collaborate with top performers. Think about all of your past successes. Did you do it alone? Probably not. Build your brand! Here are tips to help you do that: Design, Content, Marketing Strategy, Reliable Team
Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.
Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.
We are always trying to understand why somecontent goes viral and rises to the top – and someflops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.
But what about yourreaders’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of everycontent marketingstrategy.
You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:
If the goal is increased brand awareness, relationship building, and sharing of valuable and practical information, then I am looking to compel and engage the emotions of my readers to the extent that they will want to share.
If the goal is moving the visitor into the next phase toward a purchase, I will be using salespsychology and neuroscience to stimulate the emotional responses necessary to achieve certain actions (solving his/her problem or relieving the pain through purchasing the product or service I am selling).
In Dan Roth’s dream world, members ofLinkedIn, where he has served as editor in chief since 2011, would habitually read the LinkedIn Daily Rundown with their morning cup of coffee.
They’d then turn their attention to the site’s podcast or newsletter during their commute to work. When they get to their desks, they’d open LinkedIn.com on their browsers, where they can read from a carefully curated feed of professional andbusiness news throughout their work day. Users who felt inspired by the content would share links on their own timeline. They’d check their notifications tab to see if others have engaged with the content they share.
Who knows? They might even talk about one of LinkedIn’s articles at their next staff meeting.
Early in my career, one of my editors bluntly declared: “Mate, all cars are shitboxes until proven otherwise.” Around the same time, a veteran colleague offered an alternative take: “I want every car to be great,” he said. “And I’m disappointed if they’re not.”
— Read on www.motortrend.com/news/worst-cars-tested-by-angus-mackenzie/