One of my favorite books: The Design of Everyday Things, Revised and Expanded Edition By Don Norman [@jnd1er] – jnd.org
From the Preface: “This is a starter kit for good design. It is intended to be enjoyable and informative for everyone: everyday people, technical people, designers, and non-designers. One goal is to turn everyone into great observers of the absurd, of the poor design that gives rise to so many of the problems of modern life, especially of modern technology. It will also turn everyone into observers of the good, of the places where thoughtful designers have worked to make our lives easier and smoother. Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”
See More (jnd.org)
My Take From Brownie Bytes
I’ve used these principles for every product, marketing, website, and content I’ve ever worked on – since the first edition of this book. You would be wise to do the same.
The phone part of my mobile device was becoming useless. Nonstop #robocalls. Happens to everyone.
I’m now paying a monthly fee to @Hiya to #block them.
The device and network phone companies should be doing this as part of their customer service – for free.
Attn: @verizon @apple
“What I can’t figure out is why Steve Jobs is even trying to be the CEO of Apple? He knows he can’t win.” –Bill Gates, June 1998*
When Steve Jobs returned to Apple in mid-90s, the tech industry dumped on his attempts to bring the company back from the dead – even his frenemy Bill Gates. And with good reason. At the time, Microsoft’s stock was valued at $29 with “a market capitalization of $250 billion,” while Apple’s barely peaked at $7.25.
Gates obviously ignored one of the 10 tech commandments: Thou shalt never underestimate Steve Jobs. Years later, Apple’s become the most profitable company in the world with a market value of $921 billion in 2018.
Now Apple ranks #4 on the Fortune 500 with a stock price of $190.18 and Microsoft, well they are ranked #30 on Fortune with a stock price of $105.23.
*Never-published article for Vanity Fair
Are you experiencing an increase in the number of local calls to your home and/or cell phone? You’re not alone. This phenomenon is called “neighbor spoofing” and it’s the latest caller ID spoof strategy being used by phone scam artists in an attempt to get people to answer the phone.
For phone scams to be successful, scammers need people to pick up the phone so they can initiate the conversation. Neighbor spoofing uses a spoof caller ID to trick a person into thinking somebody local, possibly even someone they know, is calling. According to experts, this may interest someone just enough to answer their phone.
– “If I could leave zero stars….”
– “Nothing but trouble…”
– “This accessory not supported – by the company that makes both the tablet and keyboard…”
– “Listen to the reviews – #AppleKeyboard unreliable…”
It looks like the keyboard gets about 2.25 stars out of 5 on the Apple website. The reviews about other keyboards aren’t much better.
A device is only as good as its weakest link. Not having a reliable keyboard for what looks like a great iPad kills the product for me.
Time to rethink… I type, shoot, create web content, and video edit for a living. I’m a writer and producer. A keyboard is NOT optional. You’ve been warned!
SunPass is a mess. Florida could have seen it coming.
— Read on www.tampabay.com/news/business/tourism/SunPass-is-a-mess-Florida-could-have-seen-it-coming-_169961974
Watch your SunPass bills!