One of my favorite books: The Design of Everyday Things, Revised and Expanded Edition By Don Norman [@jnd1er] – jnd.org
From the Preface: “This is a starter kit for good design. It is intended to be enjoyable and informative for everyone: everyday people, technical people, designers, and non-designers. One goal is to turn everyone into great observers of the absurd, of the poor design that gives rise to so many of the problems of modern life, especially of modern technology. It will also turn everyone into observers of the good, of the places where thoughtful designers have worked to make our lives easier and smoother. Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”
“What I can’t figure out is why Steve Jobs is even trying to be the CEO of Apple? He knows he can’t win.” –Bill Gates, June 1998*
When Steve Jobs returned to Apple in mid-90s, the tech industry dumped on his attempts to bring the company back from the dead – even his frenemy Bill Gates. And with good reason. At the time, Microsoft’s stock was valued at $29 with “a market capitalization of $250 billion,” while Apple’s barely peaked at $7.25.
Gates obviously ignored one of the 10 tech commandments: Thou shalt never underestimate Steve Jobs. Years later, Apple’s become the most profitable company in the world with a market value of $921 billion in 2018.
Now Apple ranks #4 on the Fortune 500 with a stock price of $190.18 and Microsoft, well they are ranked #30 on Fortune with a stock price of $105.23.
Are you experiencing an increase in the number of local calls to your home and/or cell phone? You’re not alone. This phenomenon is called “neighbor spoofing” and it’s the latest caller ID spoof strategy being used by phone scam artists in an attempt to get people to answer the phone.
For phone scams to be successful, scammers need people to pick up the phone so they can initiate the conversation. Neighbor spoofing uses a spoof caller ID to trick a person into thinking somebody local, possibly even someone they know, is calling. According to experts, this may interest someone just enough to answer their phone.
–KEN OLSEN, PRESIDENT OF DIGITAL EQUIPMENT CORPORATION IN 1977
Ken Olsen was the co-founder and CEO of Digital (also known as Digital Equipment Corporation, or DEC), a company launched out of an old wool mill in Massachusetts in 1957, which at its peak the late 1980s was the number two computer company in the United States with sales revenues of $14 billion.
Digital faltered in the 1990s, however; in 1992 Olsen was replaced as CEO, and in 1998 the company was sold to Compaq (which in turn was bought up by Hewlett-Packard in 2002). Part of the reason for Digital’s downfall is often blamed on Olsen’s failure to anticipate or understand the burgeoning personal computer market, a failure supposedly exemplified by his having disparaged the PC as something no individual needed to have in his home.
During a talk at a 1977 meeting of the World Future Society in Boston, Olsen reportedly said he saw “no reason for any individual to have a computer in his home,” a statement that was supposedly publicized quite widely when Time magazine repeated it.