Professional Writers vs. Everyone Else

Rewriting on Steroids

Rewriting on Steroids

A friend recently told me that they hired a marketing copywriter from one of those online sweatshops where “writers” will work for $5 an hour, and in some cases, less. 

While it’s true that you can knock out a letter, or email, to home on the first try, professional writers are worth the fee they charge.  After all, the art of writing is rewriting.  Anyone working for $5 an hour either isn’t a pro, isn’t very talented, or isn’t working very hard for you.

Think of it this way… a cheap writer is like a cheap “date.”  You get exactly what you pay for – and all the bad stuff too.

The content I saw from the online sweatshop was at best amateur.  No focus, not helpful, nothing that would motivate anyone to do anything, full of cliches that would make a reader or buyer gag, etc.  It came complete with poor grammar and misspellings.

It was clear no research was done, no creative thought was attempted, and no real quotes from real customers.  Just words. Lots and lots of them.  Abraham Lincoln said, “I’m sorry I wrote such a long letter. I didn’t have time for a short one.”  Tight copy takes time and a focus on the objective.

It’s true. Great copy is shorter, has a purpose, is well researched, creative to meet the objective, is a story told well, and works to achieve exactly what the client wants – sales, more web traffic, more foot traffic, signups for information, or whatever the client needs.

The real problem with hiring a sweatshop writer isn’t the cost.  “Hey, so what if I lose $5 an hour,” said my friend. 

I asked him after the failed attempt was over, could you afford the waste of time?  You can’t get that back.


My PR Advice for George Zimmerman – Yeah He Got Arrested Again

George Zimmerman arrested for allegedly attacking pregnant girlfriend in Florida: report

George, George, George…. can’t you just stay out of trouble?

Well, if you get out of this one too, here’s my public relations advice for you.

Move to Two Egg, Florida (Yes it really exists).  Start a sod farm near The Battle of Ekanachatte to grow, what else, grass – and lay low.

In Florida, you can’t get any lower than a sod farmer.  Nobody will find you and nobody will care about you.

And you deserve hard labor.  How hard is it to avoid getting arrested?  Bustin sod is perfect for you.  It reminds me of the prison chain-gangs that used to be all over the South.  You need self-imposed prison.

One bit of additional advice.  You are only allowed a shovel, a rake, and a handsaw to cut the wood pallets to do your work.  Try and stay out of trouble with them.  You shouldn’t have access to any firearms, power-tools, or booze.  And absolutely no women.

Live a life of a hermit for a while.  Stay on your farm.  You need the break and so do we.

Story Here  (NY Daily News)

Old Navy – You Stepped In It & Now You Stink

Army Veteran Banned from Old Navy Store Over Teen Employee in Marine Uniform

Vet’s story goes viral on Facebook

Aaron Bennett

Army veteran Aaron Bennett says he was banned from an Old Navy store in Jacksonville, Florida, after he pointed out a teen employee improperly wearing a Marine Corps uniform dress jacket complete with rank insignia, ribbons and a weapons badge, reported Wednesday.

Click to See Story (

Our View

Is this a case of the Navy not liking the Army?  Nah… It’s a case of a stupid store manager, a stupid teenage employee, a stupid mall with stupid mall security… all in a military town.  And where did the kid get the Marine Corps jacket?  Where are the parents?

How to solve this Crisis PR problem?  Well Old Navy, you just managed to whack your brand.  You pissed off 35 million veterans and more.  And one thing we all know about our men and women in the real uniforms, they learned how to accept a mission and execute it.  They now have a cause…

And of course Old Navy, you did this right before the Christmas shopping season.  The time of year that you make most of your sales and revenue.

Aww, the heck with it.  Just fire everyone involved in the stupidity of it all.  Old Navy will be lucky if they survive.