Category Archives: Storytelling

Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times

Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html

Join Us: Brand Storytelling & Journalism LinkedIn Group

Free to join and see the latest on the topic!

www.linkedin.com/groups/3714045

The Remake of the Overboard (2018) Movie

Overboard2018

A spoiled, wealthy yacht owner is thrown overboard and becomes the target of revenge from his mistreated employee.

Brownie Bytes Gives this Movie 4 Brownies!

Brownie Bytes Review: Very funny and cute despite what press reviews said.

Funny how the press movie review writers criticize the film with terrible reviews but Amazon reviewers (1,341) give it 4 out of 5 stars. That’s our rating too.

So much for paid review writers.

Overboard OriginalYou might remember the original Overboard (1987) with Kurt Russell and Goldie Hawn.  I gave that one 5 stars.  But the remake is still worth a watch.

https://www.amazon.com/Overboard-Eugenio-Derbez/dp/B07DQTL51Y/ref=sr_1_1?keywords=overboard+remake&qid=1557690091&s=gateway&sr=8-1

 

The Next Evolution Of Brand Storytelling

With more than 400 million active users every day, stories—the interactive videos at the top of social feeds—are eclipsing other forms of content and are quickly becoming the status quo of sharing.
— Read on www.cmo.com/opinion/articles/2019/3/11/the-next-evolution-of-brand-storytelling.html

Influencers Are Abandoning the Instagram Look – The Atlantic

The look made famous by the platform just doesn’t resonate anymore.
— Read on amp.theatlantic.com/amp/article/587803/