Deloitte Digital’s new research on Generative Artificial Intelligence (Gen AI) in marketing content production reveals that Gen AI is already reshaping content production giving brands an advantage.
See the research that should compel you to collaborate with a forward leaning Gen AI content marketer.
See More [R. Michael Brown Marketing & Communications Consulting]
Your voice is indistinguishable from how other people see you, but your relationship with it is far from obvious.
Rébecca Kleinberger studies how we use and understand our voices and the voices of others. She explains why you may not like the sound of your own voice on recordings and the extraordinary things you communicate without being aware of it.
Business is getting tight! Here are the top 5 marketing and communications moves that your company should make for the rest of 2023 into 2024 to crush your competition during this slowdown.
#InfluencerMarketing
#VoiceSearch
#Personalization
#VideoMarketing
#AI
The first work day of 2023 is today for most and many are setting goals for the year.
Start strong! Your goals and ideas will always work better when you collaborate with top performers. Think about all of your past successes. Did you do it alone? Probably not. Build your brand! Here are tips to help you do that: Design, Content, Marketing Strategy, Reliable Team
Doing a refresher on my #Sony camera. PXW- #FS5 Super 35. If you don’t use it you lose it.
Are you on @goodreads? Avid reader? What type of books do you read? Let’s connect on Goodreads!
#books #reading #readinglife #writer #writinglife #bookworm #fiction #novels #reader
By R. Michael Brown
Sound ON!
Congratulations for topping 8,000 members today in the #BrandStorytelling #LinkedIn Group I founded.
Brand Storytelling and Journalism in a hot topic now for public relations and marketing.
Join us! [LinkedIn Group: Brand Storytelling & Journalism]
BrandJournalism #CorporateCommunications #PublicRelations #marketing #MarketingCommunication
Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.
Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.
We are always trying to understand why some content goes viral and rises to the top – and some flops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.
But what about your readers’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of every content marketing strategy.
You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:
— Read on www.jeffbullas.com/tap-emotions-boost-content-marketing/
By Jade Scipioni
At 73, James Patterson has sold more than 425 million copies of his 200 novels globally, making him one of the highest paid authors in the world.
Patterson had annual earnings topping more than $80 million between June 2019 to June 2020 and sold nearly 5 million in books in the U.S. during that time, according to Forbes.
In July, Patterson signed a multi-project deal with Amazon’s Audible for an undisclosed amount, with his first Audible Original, “The Coldest Case” out Thursday.
“I do not work for a living, I play for a living. I love doing it,” Patterson tells CNBC Make It.
But Patterson’s road to success didn’t happen overnight. He started writing as a side hustle and he faced a lot of rejection before getting his first book published.
Brownie Bytes 