Category Archives: Storytelling

LinkedIn now has a newsroom of 65 journalists. It’s hiring more.

In Dan Roth’s dream world, members of LinkedIn, where he has served as editor in chief since 2011, would habitually read the LinkedIn Daily Rundown with their morning cup of coffee.

They’d then turn their attention to the site’s podcast or newsletter during their commute to work. When they get to their desks, they’d open LinkedIn.com on their browsers, where they can read from a carefully curated feed of professional and business news throughout their work day. Users who felt inspired by the content would share links on their own timeline. They’d check their notifications tab to see if others have engaged with the content they share. 

Who knows? They might even talk about one of LinkedIn’s articles at their next staff meeting.

This is Roth’s aspiration for LinkedIn’s 645 million members and for workers who have yet to use the site. He envisions LinkedIn as the perfect “utility” for professionals.
— Read on amp.cnn.com/cnn/2019/10/23/media/linkedin-journalists/index.html

New #Books for Your #QuarantineLife

In these strange days of quarantine and isolation, books can be a mode of transport. We may have to stay home and stay still, but through the abiding magic of the written word, we can travel to all kinds of different places. Look, just because it’s corny doesn’t mean it isn’t true.  

New this month: Charlotte McConaghy chronicles a Greenland ocean expedition in Migrations. Nigerian author Akwaeke Emezi takes us to Africa in The Death of Vivek Oji. And Carole Stivers fast-forwards to the year 2049 in The Mother Code. Also: the perils of an open marriage, the dark allure of Hollywood, and a new installment in the Twilight series.

Each month the Goodreads editorial team takes a look at the books that are being published in the U.S., readers’ early reviews, and how many readers are adding these books to their Want to Read shelves (which is how we measure anticipation). We use the information to curate this list of hottest new releases.

https://www.goodreads.com/blog/show/1885-august-s-most-anticipated-new-releases

LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site

LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site
— Read on people-com.cdn.ampproject.org/c/s/people.com/human-interest/lego-hits-over-10-billion-views-on-youtube-most-popular-brand-channel/

Getting Creative With Storytelling During Covid-19 – Adweek

Getting Creative With Storytelling During Covid-19 – Adweek
— Read on www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/creativity/getting-creative-with-your-storytelling-when-the-world-is-on-pause/amp/

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech

If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.

Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY

How to Build a Brand Story That Buyers Emotionally Connect With

How to Build a Brand Story That Buyers Emotionally Connect With
— Read on www.entrepreneur.com/amphtml/351408

Adapt Your Marketing Strategy for COVID-19

From Gartner:

In a crisis situation subject to rapid change, CMOs need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands.

Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected in every ad campaign, message and channel. You set the tone for how customers perceive the brand during a difficult time.

Taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy. 
“Long before the coronavirus emerged, consumer trust in both government and large brands had eroded.”
“Among marketing’s greatest challenges is foreseeing how customer wants, needs, expectations and purchasing decisions will evolve,” says Augie Ray, VP Analyst, Gartner. “Customers themselves won’t know until COVID-19 infections, fears and restrictions occur in their workplaces, locales and lives.”

Marketers shouldn’t wait for problems to develop or the market to point in a clear direction before making plans and taking action. Instead, follow a four-step action plan to define scenarios, monitor customers and plan for marketing changes.
— Read on www.gartner.com/en/marketing/insights/articles/adapt-the-marketing-strategy-for-covid-19

7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

By: @JerodMorris

JerodMorris400x400It’s easy to forget about the basic SEO steps I’m going to outline below, but they shouldn’t be overlooked.

Because the minute I stop taking them is the minute my content starts attracting fewer targeted visitors. Same goes for you.

So let’s start at the top, because the first one is by far the most important of the seven — and it will take me the longest to explain.

SEO Step #1: Be extra intentional about your SEO title tag

SEO Step #2: While you’re at it, be strategic with your meta description too

SEO Step #3: Decide if your post will need a 301 redirect in the future

SEO Step #4: See if you should add a “noindex” tag

See the details from @JerodMorris about each step and the other 3 steps by clicking the CopyBlogger link below:

7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

Help for Free. Your Brand Will Expand

‪#Video is a major player in social media – produce useful industry #news [FOR #FREE] to attract attention to your #brand. ‬

Don’t Push Against a No

Every minute you waste trying to convince a no 😬 into a yes in business, is a minute wasted when you could be collaborating with someone that is a yes 😊 already.