Category Archives: Publishing

LinkedIn now has a newsroom of 65 journalists. It’s hiring more.

In Dan Roth’s dream world, members of LinkedIn, where he has served as editor in chief since 2011, would habitually read the LinkedIn Daily Rundown with their morning cup of coffee.

They’d then turn their attention to the site’s podcast or newsletter during their commute to work. When they get to their desks, they’d open LinkedIn.com on their browsers, where they can read from a carefully curated feed of professional and business news throughout their work day. Users who felt inspired by the content would share links on their own timeline. They’d check their notifications tab to see if others have engaged with the content they share. 

Who knows? They might even talk about one of LinkedIn’s articles at their next staff meeting.

This is Roth’s aspiration for LinkedIn’s 645 million members and for workers who have yet to use the site. He envisions LinkedIn as the perfect “utility” for professionals.
— Read on amp.cnn.com/cnn/2019/10/23/media/linkedin-journalists/index.html

New #Books for Your #QuarantineLife

In these strange days of quarantine and isolation, books can be a mode of transport. We may have to stay home and stay still, but through the abiding magic of the written word, we can travel to all kinds of different places. Look, just because it’s corny doesn’t mean it isn’t true.  

New this month: Charlotte McConaghy chronicles a Greenland ocean expedition in Migrations. Nigerian author Akwaeke Emezi takes us to Africa in The Death of Vivek Oji. And Carole Stivers fast-forwards to the year 2049 in The Mother Code. Also: the perils of an open marriage, the dark allure of Hollywood, and a new installment in the Twilight series.

Each month the Goodreads editorial team takes a look at the books that are being published in the U.S., readers’ early reviews, and how many readers are adding these books to their Want to Read shelves (which is how we measure anticipation). We use the information to curate this list of hottest new releases.

https://www.goodreads.com/blog/show/1885-august-s-most-anticipated-new-releases

LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site

LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site
— Read on people-com.cdn.ampproject.org/c/s/people.com/human-interest/lego-hits-over-10-billion-views-on-youtube-most-popular-brand-channel/

Getting Creative With Storytelling During Covid-19 – Adweek

Getting Creative With Storytelling During Covid-19 – Adweek
— Read on www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/creativity/getting-creative-with-your-storytelling-when-the-world-is-on-pause/amp/

The Worst Cars I Ever Tested: A Veteran Auto Journo’s List of Most Disappointing Rides

Early in my career, one of my editors bluntly declared: “Mate, all cars are shitboxes until proven otherwise.” Around the same time, a veteran colleague offered an alternative take: “I want every car to be great,” he said. “And I’m disappointed if they’re not.”
— Read on www.motortrend.com/news/worst-cars-tested-by-angus-mackenzie/

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech

If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.

Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY

How to Build a Brand Story That Buyers Emotionally Connect With

How to Build a Brand Story That Buyers Emotionally Connect With
— Read on www.entrepreneur.com/amphtml/351408

7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

By: @JerodMorris

JerodMorris400x400It’s easy to forget about the basic SEO steps I’m going to outline below, but they shouldn’t be overlooked.

Because the minute I stop taking them is the minute my content starts attracting fewer targeted visitors. Same goes for you.

So let’s start at the top, because the first one is by far the most important of the seven — and it will take me the longest to explain.

SEO Step #1: Be extra intentional about your SEO title tag

SEO Step #2: While you’re at it, be strategic with your meta description too

SEO Step #3: Decide if your post will need a 301 redirect in the future

SEO Step #4: See if you should add a “noindex” tag

See the details from @JerodMorris about each step and the other 3 steps by clicking the CopyBlogger link below:

7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

The 10 Most Checked-Out Books in N.Y. Public Library History – The New York Times

More than half are children’s books, but “1984,” “To Kill a Mockingbird” and “Fahrenheit 451” also made the list.
— Read on www.nytimes.com/2020/01/13/books/ny-public-library-top-books-history.html

A History of Buying Books Onto the Bestseller List

Donald Trump Jr’s Triggered hit the New York Times bestseller list with a dagger, an indication of bulk buys. It’s far from the first book to do so.
— Read on bookriot.com/2020/01/06/buying-books-onto-the-bestseller-list/