Category Archives: Publishing

The Worst Cars I Ever Tested: A Veteran Auto Journo’s List of Most Disappointing Rides

Early in my career, one of my editors bluntly declared: “Mate, all cars are shitboxes until proven otherwise.” Around the same time, a veteran colleague offered an alternative take: “I want every car to be great,” he said. “And I’m disappointed if they’re not.”
— Read on www.motortrend.com/news/worst-cars-tested-by-angus-mackenzie/

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech

If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.

Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY

How to Build a Brand Story That Buyers Emotionally Connect With

How to Build a Brand Story That Buyers Emotionally Connect With
— Read on www.entrepreneur.com/amphtml/351408

7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

By: @JerodMorris

JerodMorris400x400It’s easy to forget about the basic SEO steps I’m going to outline below, but they shouldn’t be overlooked.

Because the minute I stop taking them is the minute my content starts attracting fewer targeted visitors. Same goes for you.

So let’s start at the top, because the first one is by far the most important of the seven — and it will take me the longest to explain.

SEO Step #1: Be extra intentional about your SEO title tag

SEO Step #2: While you’re at it, be strategic with your meta description too

SEO Step #3: Decide if your post will need a 301 redirect in the future

SEO Step #4: See if you should add a “noindex” tag

See the details from @JerodMorris about each step and the other 3 steps by clicking the CopyBlogger link below:

7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

The 10 Most Checked-Out Books in N.Y. Public Library History – The New York Times

More than half are children’s books, but “1984,” “To Kill a Mockingbird” and “Fahrenheit 451” also made the list.
— Read on www.nytimes.com/2020/01/13/books/ny-public-library-top-books-history.html

A History of Buying Books Onto the Bestseller List

Donald Trump Jr’s Triggered hit the New York Times bestseller list with a dagger, an indication of bulk buys. It’s far from the first book to do so.
— Read on bookriot.com/2020/01/06/buying-books-onto-the-bestseller-list/

How to Build a (Real) Writing Business – Copyblogger

Grow your writing services into a resource that drives real business results — so that you can thrive as a creative professional.
— Read on www.copyblogger.com/copyblogger-weekly-164/

Content and Blog Writing: Good Examples

Use these dozens and dozens of tips, tools, and examples to write content that stays on mission, wins over readers, and more – Content Marketing Institute
— Read on contentmarketinginstitute.com/2019/03/content-writing-examples-tools-tips/

I Tried to Quit Amazon But Failed Miserably

When I found out the annual fee for Amazon Prime would increase from $99 to $119 last year, I started thinking about whether I could live without the service.
— Read on twocents.lifehacker.com/i-tried-to-quit-amazon-but-failed-miserably-1840517422