Category Archives: Business

CyclingDiet Product Review

By: R. Michael Brown, Freelance Writer [Follow on Facebook: @RMichaelBrownLLC]
📸: Let Ideas Compete is licensed under CC BY-NC-ND 2.0

After joining a bunch of Facebook cycling groups I started to receive ads for CyclingDiet. You may be getting them too because you are part of the Facebook groups or post about cycling.

As a former US Olympic Cycling Coach and professional freelance writer, I thought I would take a look at their plan and write a review to be helpful to other cyclists.

The bottom line, BUYER BEWARE!

According to their Facebook ads and their Facebook page [@cyclingdietforweightloss] they say, “Fun, easy, and safe way to lose weight! Find what will work for you with 60-sec quiz approved by cycling coaches and experts and get your personalized plan & diet!”

So I purchased the program to check it out and it cost $66… not including the international charges because the company is based in Lithuania (Didn’t know that when I registered).

In addition I paid an extra, $4.99, to get the “rush” evaluation on the quiz I took. They say the personal evaluation is done by cycling coaches and experts.

I signed up as a beginner to see what they were teaching new cyclists. When I received my plan it included some generic daily workouts for before and after stretching, calisthenics, and bicycle training. You could easily come up with these on your own via the web for free.

But when I got to the diet part, and you are led to believe with a name like CyclingDiet this is the robust part of their offering, all it had was a Cycling Recipe book in a PDF showing calorie amounts for the few dozen recipes they provided. No daily plan, no meals to sync with the daily cycling and off-day workouts, no technology to track your calories… Just two mentions above the recipe “book” that showed total daily calories you should stay within to maintain weight and total calories you should target to lose weight.

Honestly, you could buy a paperback weight loss cookbook for under $10 and get more information.

What they sent me is what their “cycling coaches and experts” came up with?

After working with Olympic cycling sports nutritionists and many nutritionists over the years on my own diet and my daughter’s because she has Type 1 Diabetes, the CyclingDiet isn’t a diet or diet plan by any stretch of the imagination.

The whole plan is basically – stay under 1,500 calories a day and you add it up on your own. Oh, and exercise a lot. Not worth $5 let alone $66.

If you’re used to MyFitnessPal, Fitbit, WeightWatchers, or the many other online programs, CyclingDiet looks like a bad joke.

Plus, when I attempted to get a refund after telling them the deficiencies in their product, they gave me some back and forth customer support static and said they would refund only half ($33) and it may take 2 weeks to process.

So just to check on them by doing a Google search, turns out the company for CyclingDiet, UAB Kilo GrupÄ—, in the first few Google results, are about “unauthorized charges” and scam alerts.

Now I’m going to have to watch my PayPal and bank accounts to see what happens.

They buy a lot of online ads. They’re everywhere. I blocked them.

As you can imagine, I won’t recommend this product. Far from it.

In fact this is the best $33, hopefully, I’ve ever spent if it helps you not fall for this waste of your time and money.

If you need a diet, talk to your medical doctor or a licensed nutritionist. They work with you and legitimate online programs for you to evaluate, plan, and track your diet. That’s the safest and will get you the best results.

Happy cycling!

For more free reviews and stories go to BrownieBytes.net

Brand Storytelling LinkedIn Group Reaches 8,000 Members

By R. Michael Brown

Sound ON!

Congratulations for topping 8,000 members today in the #BrandStorytelling #LinkedIn Group I founded.

Brand Storytelling and Journalism in a hot topic now for public relations and marketing.

Join us! [LinkedIn Group: Brand Storytelling & Journalism]

BrandJournalism #CorporateCommunications #PublicRelations #marketing #MarketingCommunication

Apple’s new privacy feature will change the web. And not everyone is happy about it.

📸: Jimmy Benson

With iOS 14.5, Apple has introduced some new privacy features that will limit targeted advertising.

By Daphne Leprince-Ringuet
📸: Jimmy Benson

Ever been spammed with sportswear adverts after looking up gym membership fees, or been bombarded with tempting hotel discounts upon booking flights for your next getaway?

These sort of adverts, almost eerie in how relevant they are to users’ interests, are now a common part of our experience of using apps and the web. But with the new release of iOS 14.5, and with it a new feature called App Tracking Transparency (ATT), these ads might now become less of a common sight.

The Cupertino giant, in effect, is introducing some limitations to the data collection practices that constitute the bread-and-butter of creepy targeted advertising arising from our use of apps.

ATT was confirmed earlier this year, and it is a major blow to most modern-day online advertising strategies. The feature requires apps to get users’ permission before tracking their data across other companies’ apps or websites for advertising purposes.

In other words, if users decide to select “Ask app not to track,” then the app’s developers will not be allowed to collect data about users’ behavior outside of the services provided on their own platform.

See More [ZDNet]

How To Build A Digital Marketing Strategy For Businesses Targeting Growth In 2021

For businesses new to digital marketing, these steps may feel huge to begin with, but once you get the hang of it, it will seem as natural as wearing a seatbelt in a car.

Now is the time, more than ever, to master your digital marketing strategy to get your business in front of more eyes. But strap yourself in for a journey rather than a two-stop trip—digital marketing is not a one-off effort, but rather an ongoing objective that needs daily monitoring. 

— Read on www.forbes.com/sites/forbestechcouncil/2021/04/05/how-to-build-a-digital-marketing-strategy-for-businesses-targeting-growth-in-2021/

Leadership

When you empower under-performing toxic people because they are loyal to you, you erode the respect of your team, disempower your healthy high performers (who will leave) and undermined the mission.

#leadership #ToxicEmployees #HighPerformers #KnowledgeWorkers #mission

The Radioactive Diamond Battery That Will Run For 28,000 Years

BY CAROLINE DELBERT

It’s powered by nuclear waste, but still safe for humans.

In two years, one startup says you’ll be able to buy its diamond nuclear-powered battery. Even cooler: The battery will last for up to 28,000 years.

We know—that sounds wild. The potential game-changer comes from the U.S. startup NDB, which stands for Nano Diamond Battery, a “high-power diamond-based alpha, beta, and neutron voltaic battery” its research scientist founders say can give devices “life-long and green energy.”

Could NDB’s bold claim actually become a reality?

To build its nano diamond battery, NDB combines radioactive isotopes from nuclear waste with layers of paneled nano diamonds. Diamonds are a rare thing to begin with, but they are extremely good heat conductance makes them even more unusual in the realm of construction of devices. Micro-sized single crystal diamonds move heat away from the radioactive isotope materials so quickly that the transaction generates electricity.

Scientists presented the first known diamond nuclear voltaic (DNV) battery concept using waste graphite from a graphite-cooled nuclear reactor. The radioactively contaminated graphite could last thousands of years, with the heat-conducting diamonds pulling that energy away into electricity alongside it the whole time. NDB’s concept is the same, but with layers and layers of the diamond and radioactive waste panels to equal higher total amounts of energy.

You’re probably wondering what the catch is.

See More [Popular Mechanics]

Where Are Those Shoes You Ordered? Check the Ocean Floor | WIRED

More containers have fallen off ships in the past four months than are typically lost in a year. Blame heavy traffic and rolling waves.

SINCE THE END of November, this is some of what has sunk to the bottom of the Pacific Ocean: vacuum cleaners; Kate Spade accessories; at least $150,000 of frozen shrimp; and three shipping containers full of children’s clothes. “If anybody has investments in deep-sea salvage, there’s some beautiful product down there,” Richard Westenberger, chief financial officer of the children’s clothing brand Carter’s told a conference recently. 

You can blame the weather, a surge in US imports tied to the pandemic, or a phenomenon known as parametric rolling.

All told, at least 2,980 containers have fallen off cargo ships in the Pacific since November, in at least six separate incidents. That’s more than twice the number of containers lost annually between 2008 and 2019, according to the World Shipping Council.

— Read on www.wired.com/story/where-shoes-ordered-check-ocean-floor/

How to Tap Into Emotions and Boost Your Content Marketing

Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.

Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.

We are always trying to understand why some content goes viral and rises to the top – and some flops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.

But what about your readers’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of every content marketing strategy.

You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:

  1. If the goal is increased brand awareness, relationship building, and sharing of valuable and practical information, then I am looking to compel and engage the emotions of my readers to the extent that they will want to share.
  2. If the goal is moving the visitor into the next phase toward a purchase, I will be using sales psychology and neuroscience to stimulate the emotional responses necessary to achieve certain actions (solving his/her problem or relieving the pain through purchasing the product or service I am selling).

— Read on www.jeffbullas.com/tap-emotions-boost-content-marketing/

Ex-Google Employees Build New Search Engine Down The Road From Google

Neeva Home Page Image

By Rebekah Dunne

You may have read about the social media platform built for good recently; well, how do you feel about a search engine created for privacy?

Sure, you have the likes of DuckDuckGo that offers additional privacy protections, and Mozilla Firefox, which has built-in cookie jars to prevent third parties from sharing your information, but this particular search engine is offering something that no other platform does.

Neeva is dedicated and extremely strict about operating its platform without ads.

“Search is the gateway to the world’s information, and with Neeva, we want to help you experience the Internet in a new way—free of distractions, prying eyes and frustration.”

BrownieBytes has a Question: Are you willing to pay $5-$10 a month for a subscription?

R. Michael Brown

The brand wants its users to see search results that aren’t dictated by advertisers.

So, if Neeva has ditched the ads, how is the search engine made available? The platform will operate on a subscription basis, costing users between $5-10 per month.

See More [SEJ Search Engine Journal

Article Table of Contents

  1. Built And Run By Ex-Googlers
  2. How Does Neeva Work?
  3. What Data Does Neeva Collect?
  4. How Does Neeva Use This information?
  5. So, How Is This Different?
  6. How Is This Different To Google?
  7. Do We Need Another Search Engine?
  8. Citations

Neeva isn’t available yet but you can check it out.

Explore Neeva and join their waitlist

Let BrownieBytes know what you think in the comments!

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