Category Archives: Business

CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future

CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
— Read on www.google.com/amp/s/www.forbes.com/sites/jenniferrooney/2018/09/24/cmo-next-2018-50-marketing-chiefs-who-are-redefining-the-role-and-shaping-the-future/amp/

401k Contribution Limit Increases to $19,000 for 2019; IRA Limit Increases to $6,000

#401k contribution limit increases to $19,000 for 2019; #IRA limit increases to $6,000. @IRS announcement. #RetirementPlanning #RetirementFunds #IRS #taxes
IRS News

IRS Problems?

Free consultation: www.PalmBeachCountyTaxAttorney.com @MichaelMillerPA #tax #taxlawEveryProblemSolutionBanner-w=500

Coors Light and National Geographic Discover What’s Next

Screen Shot 2018-09-26 at 2.13.41 PM.pngThe Benefits of #BrandStorytelling #branding #brandjournalism #partnerships #storytelling

Storytelling has become an invaluable tool for brands across all industries. For ‘My Next,’ in particular, the initiative and partnership allowed Nat Geo to help bring the story of what’s next for both Coors Light and National Geographic Explorers to life. And, like its brand partnership vetting process, Nat Geo has a very specific way that it approaches brand storytelling.

Wiese noted, “We look at brand storytelling the same way we do with any content across our global television, digital, social, and print channels. Great stories have the power to transform the way we understand the world and our role in it. Nat Geo stories focus on humanity, authenticity, curiosity, and purpose.”

However, beyond the visuals, Wiese noted that excellent brand storytelling must have a protagonist or hero who audiences inherently want to follow. “And, we’re lucky to already have those heroes in our explorers, photographers, scientists, and creators. They have made National Geographic the globally revered media company it is today and for the past 130 years.”

Read More (Forbes)

 

 

Do You Owe Back Taxes? Why You Should Stop Panicking and Start Planning.

tax-forms_400If you owe back taxes to the IRS, some amount of panic is understandable. After all, the Internal Revenue Service has the power of the federal government in its corner, something no other debt collector can claim. They are considered the most brutal collection agency on the planet.

It’s easy to freeze up and just do nothing when you owe back taxes to the IRS, but hiding from, or doing nothing about, your tax debt will not make it go away. In fact, ignoring the taxes you owe will only make the situation worse, since interest and penalties can really add up.

You also risk having your paycheck garnished (the IRS does not need a court order to do this), your bank account levied, and the IRS can also file a Notice of Federal Tax Lien making it all but impossible to obtain financing for a car or home.

So instead of panicking about your tax debt and hoping the problem will go away, you need to take some proactive steps. Now is not the time to panic and hide – now is the time to start taking action.

Click to Find Out More

My Take at Brownie Bytes

Michael Miller is a friend of mine.  Known him for years.  He’s smart, honest, fair, and works really hard.  He’s a rare breed of lawyer and CPA – law and tax accounting.  He specializes in #TaxResolution and he cares about his clients.

I’ve watched him take calls on his cellphone when we’re having lunch and walk clients through how to resolve their issues with the IRS.

He’s asked me to produce some articles to help folks with their tax problems so he can put them on his blog.  This is the first form me but he has many more that he wrote that you might find interesting.

If you have unpaid taxes, can’t get a passport because of IRS problems, need advice in dealing with the IRS, read his articles and give him a call.

 

Design of Everyday Things

DesignOfEverydayThingsOne of my favorite books: The Design of Everyday Things, Revised and Expanded Edition  By Don Norman [@jnd1er] – jnd.org

From the Preface: “This is a starter kit for good design. It is intended to be enjoyable and informative for everyone: everyday people, technical people, designers, and non-designers. One goal is to turn everyone into great observers of the absurd, of the poor design that gives rise to so many of the problems of modern life, especially of modern technology. It will also turn everyone into observers of the good, of the places where thoughtful designers have worked to make our lives easier and smoother. Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”

See More (jnd.org)
https://www.jnd.org/books/design-of-everyday-things-revised.html

My Take From Brownie Bytes

I’ve used these principles for every product, marketing, website, and content I’ve ever worked on – since the first edition of this book. You would be wise to do the same.

Cool London Hotel Identity Campaign [videos]

AssemblyThe energetic identity for London-based hotel brand Assembly invites visitors to get up and go explore the city.

The affordable hotel category isn’t giving travelers what they want. Airbnb has raised the bar by offering genuine, relevant experiences, but, bland, cookie-cutter budget hotels have so far failed to respond. Assembly is looking to change that with a brand that removes the pointless extras, in favor of what really matters to its audience.

@Ragged_Edge @MaxOttignon @CommArts

See More (Communication Arts)

My Take From Brownie Bytes

Max Ottignon and his team at Ragged Edge faced the branding of this affordable urban hotel head on. Folks don’t go to central London to hang out in a hotel room. So they invite guests to get out!  Great concept.

AbbVie Announces $100 Million Donation to Ronald McDonald House Charities to Support Hospitalized Children and Their Families | AbbVie Newsroom

AbbVie Announces $100 Million Donation to Ronald McDonald House Charities to Support Hospitalized Children and Their Families | AbbVie Newsroom
— Read on news.abbvie.com/news/press-releases/abbvie-announces-100-million-donation-to-ronald-mcdonald-house-charities-to-support-hospitalized-children-and-their-families.htm

I’ve never heard of AbbVie but this remarkable donation is amazing. #KidsHealth #FamilySupport #RonaldMcDonaldHouse