Category Archives: Business

Google to Warn Enterprises of Potential Attacks on G Suite Accounts

Google has added an optional new feature in G Suite’s Admin Console that alerts customers of cyber-attacks on their accounts.

Administrators of Google’s G Suite collection of cloud-hosted productivity apps can now get alerts from Google of potential government-sponsored backed attempts to break into their account.

The company has added a new feature to the administration console in G Suite that will trigger an email alert to enterprise customers any time Google’s threat-detection system detects activity that might be related to a government backed cyber-attack on users’ computers or accounts.

The feature is entirely optional. Administrators can choose to disable it or they can set it to send default notifications to specified users in their organization. When the feature is first activated, the default setting is for the alerts to be sent via email to the primary administrator for G Suite, according to an August 1 announcement on the G Suite Updates blog.

Google has been warning individual Gmail users since 2012 about any malicious activity targeting their accounts that the company believes may be the work of government-backed attackers. Now this service is being integrated into the G Suite admin console.

Read More (eWeek)

Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling

By: Liz Alton [@Beinglizzie] Insights from Disney:

Emotions and Storytelling

Disney is one of the best storytelling engines in the world. Immersive storytelling elevated the brand beyond the basics of regional amusement parks and water slide attractions to become a global titan that’s captured imaginations from Orlando to China. The dream team that builds the attractions, the destinations, and every aspect behind the experiences are the Imagineers.

From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before. Brands are creating apps, virtual reality experiences, pop-up branded events, and full-scale immersive tours to delight customers, tell their origin stories, show the manufacturing process, and help build deeper, emotion-based connections.

Read More (Skyword Content Standard)

My Take from Brownie Bytes

I was fortunate to know the executive VP of Imagineering at Walt Disney World in Orlando (his son was my best surfing and cycling buddy in high school / college). I got the inside scoop on how Disney produced their story-themed attractions.  Then my buddy and I were the first two “test particles” (that’s what the imagineers called us) at Typhoon Lagoon.  Yep, the first two surfers at the wave pool.

Prior to Typhoon Lagoon, in the mid-1970’s in college I worked for an engineering firm that tested a lake/beach/wave machine in a Disney World lake. It was a complete failure. The wave washed away the sandy beach every 2-3 waves and the water looked like the stirred up brown cypress oil muck that it was.  I got to ride 1 wave.  That’s right 1. It was a white-water-willy wave only the white water was the color of barely foamy puke.  Not a pleasant experience.  Not all Disney rides make it to the public.  In fact, most are running at 20% of their capacity for safety reasons.  Typhoon Lagoon can crank out a 9 foot wave.  But the public only sees 2-4 feet.

Years later I was fortunate to work for both IBM and Motorola.  I was the first multimedia producer at both companies so I got to work with Disney imagineers to build business and home of the future exhibits at EPCOT.  I learned how to develop stories with the integrated Disney spin.  A great experience.

 

The Ad Campaign that Saved Old Spice

Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.

The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.

Cheddar Video [8:04] 

Click here to see the Latest from Wieden + Kennedy

 

How to Start a Content Marketing Agency: 11 Tips for Growing Your Business

By Kathryn Hawkins [@kathrynhawkins]

Learn how to take your freelance career to the next level by leveling up into a content marketing agency.

Agencies come in all sizes, from the boutique shops where the owner knows all the clients’ names (like ours) to supersized teams that number in the hundreds or thousands. If you’re a successful freelance writer, you’ve probably worked for several agencies in addition to partnering directly with clients. In some cases, it can be a smooth relationship, while others create a rocky road.

If you’re a strong writer who finds yourself turning down assignments because you’re getting more requests than you can handle, you might start thinking about whether it makes sense to scale up and start an agency of your own.

If you want to ever take a relaxing, fully-off-the-grid vacation? I’d probably think again.

But if you’re comfortable with taking on the stress of juggling a few dozen projects a day for the benefits of building a business on your own terms, here’s my cheat sheet with 11 tips (one for every year we’ve been in business):

Read More (EucalyptMedia)

How to Protect Yourself from Hackers Taking Your Phone Number & Accounts

Here’s a guide on how to prevent and protect yourself against the threat of hackers taking over your phone number and going after your online accounts.

Criminal hackers have been targeting Instagram users with short or unique usernames, as well as people who own Bitcoin. To steal the victim’s accounts or cryptocurrencies, the hackers first seize the cell phone numbers of targets, which gives them the ability to reset passwords on any account linked to a given number.

This kind of hack is what’s called a port out scam—an expression derived from the concept of porting a number from one carrier to another—and is also known as SIM swapping or hijacking.

Ultimately, this hack relies on scammers tricking carrier’s tech support, and if the company’s representatives take the bait, it’s important to remember that there’s only so much you can do.

Here’s how:

Read More (Motherboard)

 

Facebook, Twitter, Netflix Stock Down as Tech Woes Ding Markets

Technology stocks fell again on Monday and deepened their steep losses from the end of last week that saw shares of social media companies Facebook and Twitter plunge around 20% each in a single day. By Monday, even once-mighty Netflix seemed weak in the knees, with the streaming media darling down almost 6% in mid-day trading.

Mark Zuckerberg (Facebook), Reed Hastings (Netflix), Jack Dorsey (Twitter)

It’s a sharp turnaround for a group that had long been the stock market’s undisputed leader.

Tech stocks in the S&P 500 slumped 1.7 percent Monday for the sharpest loss among the 11 sectors that make up the index. It follows a rough week for the tech industry after earnings reports from Facebook and Twitter raised concerns about their growth and sent their shares plummeting.

Twitter dropped 5.8 percent Monday to $32.16, following its 20.5 percent plunge on Friday. Facebook was down 4.5 percent Monday to around $167 after shares fell 19% last Thursday for a stunning $119 billion drop in market value that was the biggest one-day loss in Wall Street history.

Netflix was down 5.7% Monday to $335.25 per share — some 20% below a recent high of $419 a share on July 9.

See More (CBS News)

My Take from Brownie Bytes

Social media and movie companies (Netflix, Amazon) are alienating at least half of their customer base with their business practices and politics. No business can afford to antagonize half of the market and expect to grow.

Amazon is more diversified so they aren’t feeling the hit as much, yet….  But when more customers discover and understand the counterfeit product problem Amazon has – yes, I’ve unfortunately and unknowingly purchased some (the reviews aren’t always the truth) – then Amazon stock has a chance to wilt too….