Category Archives: Business

The Radioactive Diamond Battery That Will Run For 28,000 Years

BY CAROLINE DELBERT

It’s powered by nuclear waste, but still safe for humans.

In two years, one startup says you’ll be able to buy its diamond nuclear-powered battery. Even cooler: The battery will last for up to 28,000 years.

We know—that sounds wild. The potential game-changer comes from the U.S. startup NDB, which stands for Nano Diamond Battery, a “high-power diamond-based alpha, beta, and neutron voltaic battery” its research scientist founders say can give devices “life-long and green energy.”

Could NDB’s bold claim actually become a reality?

To build its nano diamond battery, NDB combines radioactive isotopes from nuclear waste with layers of paneled nano diamonds. Diamonds are a rare thing to begin with, but they are extremely good heat conductance makes them even more unusual in the realm of construction of devices. Micro-sized single crystal diamonds move heat away from the radioactive isotope materials so quickly that the transaction generates electricity.

Scientists presented the first known diamond nuclear voltaic (DNV) battery concept using waste graphite from a graphite-cooled nuclear reactor. The radioactively contaminated graphite could last thousands of years, with the heat-conducting diamonds pulling that energy away into electricity alongside it the whole time. NDB’s concept is the same, but with layers and layers of the diamond and radioactive waste panels to equal higher total amounts of energy.

You’re probably wondering what the catch is.

See More [Popular Mechanics]

Where Are Those Shoes You Ordered? Check the Ocean Floor | WIRED

More containers have fallen off ships in the past four months than are typically lost in a year. Blame heavy traffic and rolling waves.

SINCE THE END of November, this is some of what has sunk to the bottom of the Pacific Ocean: vacuum cleaners; Kate Spade accessories; at least $150,000 of frozen shrimp; and three shipping containers full of children’s clothes. “If anybody has investments in deep-sea salvage, there’s some beautiful product down there,” Richard Westenberger, chief financial officer of the children’s clothing brand Carter’s told a conference recently. 

You can blame the weather, a surge in US imports tied to the pandemic, or a phenomenon known as parametric rolling.

All told, at least 2,980 containers have fallen off cargo ships in the Pacific since November, in at least six separate incidents. That’s more than twice the number of containers lost annually between 2008 and 2019, according to the World Shipping Council.

— Read on www.wired.com/story/where-shoes-ordered-check-ocean-floor/

How to Tap Into Emotions and Boost Your Content Marketing

Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.

Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.

We are always trying to understand why some content goes viral and rises to the top – and some flops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.

But what about your readers’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of every content marketing strategy.

You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:

  1. If the goal is increased brand awareness, relationship building, and sharing of valuable and practical information, then I am looking to compel and engage the emotions of my readers to the extent that they will want to share.
  2. If the goal is moving the visitor into the next phase toward a purchase, I will be using sales psychology and neuroscience to stimulate the emotional responses necessary to achieve certain actions (solving his/her problem or relieving the pain through purchasing the product or service I am selling).

— Read on www.jeffbullas.com/tap-emotions-boost-content-marketing/

Ex-Google Employees Build New Search Engine Down The Road From Google

Neeva Home Page Image

By Rebekah Dunne

You may have read about the social media platform built for good recently; well, how do you feel about a search engine created for privacy?

Sure, you have the likes of DuckDuckGo that offers additional privacy protections, and Mozilla Firefox, which has built-in cookie jars to prevent third parties from sharing your information, but this particular search engine is offering something that no other platform does.

Neeva is dedicated and extremely strict about operating its platform without ads.

“Search is the gateway to the world’s information, and with Neeva, we want to help you experience the Internet in a new way—free of distractions, prying eyes and frustration.”

BrownieBytes has a Question: Are you willing to pay $5-$10 a month for a subscription?

R. Michael Brown

The brand wants its users to see search results that aren’t dictated by advertisers.

So, if Neeva has ditched the ads, how is the search engine made available? The platform will operate on a subscription basis, costing users between $5-10 per month.

See More [SEJ Search Engine Journal

Article Table of Contents

  1. Built And Run By Ex-Googlers
  2. How Does Neeva Work?
  3. What Data Does Neeva Collect?
  4. How Does Neeva Use This information?
  5. So, How Is This Different?
  6. How Is This Different To Google?
  7. Do We Need Another Search Engine?
  8. Citations

Neeva isn’t available yet but you can check it out.

Explore Neeva and join their waitlist

Let BrownieBytes know what you think in the comments!

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Homebuyers Are Heading to Florida During Covid, but Nearly as Many Are Moving Out – WSJ

By Candace Taylor

Thanks to hurricanes, heat and red-hot home prices, the state’s population growth hit its lowest rate since 2014 during the pandemic.

David Gewirtz never got used to the heat, even after 15 years in Florida.

Still, Mr. Gewirtz, who grew up in New Jersey, and his wife, Denise Amrich, liked their adopted hometown of Palm Bay, Fla., and probably would have stayed if it weren’t for the “brutal” hurricanes.

“Staring at those tracker maps for weeks before a hurricane hits starts to create a stress level,” said Mr. Gewirtz, a technology columnist in his early 50s. “It’s three weeks of wondering whether you’re going to have a house at the end.”

The couple evacuated their home in the path of 2017’s Hurricane Irma, kept driving until they got to Oregon and decided to stay.

— Read on www.wsj.com/articles/people-moving-to-florida-during-covid-11615463911

The Rise and Fall of the Cruise Industry

Cruise ships are scrapped and dismantled in an industry that's in a declining free fall.

By Robert Leslie , Noah Lewis , and Claire Price

Until COVID-19 hit, the global cruise industry was on course for a record-breaking year. But major coronavirus outbreaks on board ships cost lives, jobs, and damaged the reputation of the fastest-growing sector of the travel industry.

See More [Business Insider]

James Patterson’s Writing Started as a Side Hustle — Now He’s One of the World’s Highest Paid Authors

James Patterson at play in his home in the Town of Palm Beach, Florida
James Patterson at home in the Town of Palm Beach, Florida

By Jade Scipioni

At 73, James Patterson has sold more than 425 million copies of his 200 novels globally, making him one of the highest paid authors in the world.

Patterson had annual earnings topping more than $80 million between June 2019 to June 2020 and sold nearly 5 million in books in the U.S. during that time, according to Forbes.

In July, Patterson signed a multi-project deal with Amazon’s Audible for an undisclosed amount, with his first Audible Original, “The Coldest Case” out Thursday.

“I do not work for a living, I play for a living. I love doing it,” Patterson tells CNBC Make It.

But Patterson’s road to success didn’t happen overnight. He started writing as a side hustle and he faced a lot of rejection before getting his first book published.

See More [CNBC]

Small American Cities are Making Attractive Offers to Lure Tech Workers Away from the Metros

Fayetteville, Arkansas

Cities in North-West Arkansas are making offers to workers in New York and Los Angeles that’re simply too good to pass. Incentives including cash bonuses, free mountain bikes and year-long discounted rent prices.

Are you ready to move out of the big metro areas and why?

NYC’s Financial District Faces Office Glut as Tenant Exits Loom

NYC’s Financial District Faces Office Glut as Tenant Exits Loom
Manhattan has been battered with workers staying home

Our Take from Brownie Bytes: This is happening throughout the country. Bad time for commercial real estate. Great time to consider a move to Florida – a no-state income tax location with a great workforce ready to work remotely from anywhere.

Companies looking to trim costs are trying to shed space

JPMorgan Chase & Co. is the latest high-profile tenant to look for an exit from the neighborhood, a historic part of lower Manhattan that is home to the New York Stock Exchange and Federal Reserve.

S&P Global and Fitch Ratings Inc. are also marketing big blocks of offices, driving an 80% surge in the amount of sublease space available. That’s more than double the rate in Midtown, according to data from CoStar Group Inc.

“The sublet spaces currently on offer at deeply discounted rates is a veritable flood of biblical proportions, with more likely to come online soon,” said Ruth Colp-Haber, chief executive officer of brokerage Wharton Property Advisors.

Manhattan’s office market has taken a big hit in the past year, with the pandemic emptying out skyscrapers and pushing cost-conscious companies to reconsider how much space they need after months of remote working.

See More [Bloomberg]

Jeff Bezos and Amazon: A complicated design legacy

Cool like Apple and Nike? Nah….

We talked to more than a dozen designers, many of whom worked with Bezos on Amazon’s most important products, as he steps down as CEO.

— Read on www.fastcompany.com/90611088/the-complicated-design-legacy-of-jeff-bezos