Category Archives: Advertising

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech

If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.

Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY

How to Build a Brand Story That Buyers Emotionally Connect With

How to Build a Brand Story That Buyers Emotionally Connect With
— Read on www.entrepreneur.com/amphtml/351408

Adapt Your Marketing Strategy for COVID-19

From Gartner:

In a crisis situation subject to rapid change, CMOs need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands.

Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected in every ad campaign, message and channel. You set the tone for how customers perceive the brand during a difficult time.

Taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy. 
“Long before the coronavirus emerged, consumer trust in both government and large brands had eroded.”
“Among marketing’s greatest challenges is foreseeing how customer wants, needs, expectations and purchasing decisions will evolve,” says Augie Ray, VP Analyst, Gartner. “Customers themselves won’t know until COVID-19 infections, fears and restrictions occur in their workplaces, locales and lives.”

Marketers shouldn’t wait for problems to develop or the market to point in a clear direction before making plans and taking action. Instead, follow a four-step action plan to define scenarios, monitor customers and plan for marketing changes.
— Read on www.gartner.com/en/marketing/insights/articles/adapt-the-marketing-strategy-for-covid-19

Agencies Need to View Working Moms Differently – Adweek

The Pandemic Is Showing Just How Much Working Moms Have to Juggle

The greatest gift this Mother’s Day would be to eliminate the bias against working mothers.
— Read on www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/agencies/the-pandemic-is-showing-just-how-much-working-moms-have-to-juggle/amp/

50 Stats All Marketers Must Know About Gen-Z

Generation-Z, the group of consumers born between 1997 and 2015, turns much of what millennials thought and did on its head. This group has unique needs and beliefs, along with a huge size and large purchasing power.
— Read on www.forbes.com/sites/blakemorgan/2020/02/28/50-stats-all-marketers-must-know-about-gen-z/

Brand Journalism in Charlotte, NC | Union

Union is a digital marketing agency located in Charlotte, NC. We unify brands with consumers, strategy with technology and goals with results
— Read on union.co/articles/brand-journalism

Spinach Wraps?

I thought these wraps had spinach in them. What the £%*¥ is spinach powder? #marketing not #nutrition

It’s not nice to fool Brownie Bytes

Garden Spinach Wraps – Mission Foods

Click on Nutrition to see the ingredients.

https://www.missionfoods.com/products/garden-spinach-wraps/

This App Has 17 Million Users – And It Can Find You Hidden Discounts

These days, all our purchases are pretty much made online. Why put on shoes and go down to the store when you could just buy what you n…
— Read on www.joinhoney.com/g-blog/this-app-17m-users-hidden-discounts-roba/

How to Build a (Real) Writing Business – Copyblogger

Grow your writing services into a resource that drives real business results — so that you can thrive as a creative professional.
— Read on www.copyblogger.com/copyblogger-weekly-164/

YouTube to End Targeted Ads on Kids Videos – Bloomberg

To satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch, according to three people familiar with the discussion. The move could immediately dent ad sales for the video giant — though not nearly as much as other proposals on the table.
— Read on www.bloomberg.com/news/articles/2019-08-20/youtube-plans-to-end-targeted-ads-to-kids-to-comply-with-ftc