Category Archives: Advertising

Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times

Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html

Google’s core June 2019 algorithm change hurts Daily Mail

The search giant just tweaked its algorithm with a core update for June 2019, and there already seems to be an impact.

— Read on www.fastcompany.com/90360580/googles-core-june-2019-algorithm-change-hurts-daily-mail

Join Us: Brand Storytelling & Journalism LinkedIn Group

Free to join and see the latest on the topic!

www.linkedin.com/groups/3714045

Crazy/Genius: Why Should We Care About Privacy? – The Atlantic

The Atlantic podcast Crazy/Genius returns to explain how privacy became the most important idea on the internet—and why it’s still so confusing.
— Read on www.theatlantic.com/ideas/archive/2019/05/crazygenius-season-three-privacy-internet/589078/

My Take by Brownie Bytes

#Google #Facebook #Amazon and #Twitter don’t have our best interests in mind especially when it comes to privacy. They are amoral techies with an agenda that we cannot trust.

The Next Evolution Of Brand Storytelling

With more than 400 million active users every day, stories—the interactive videos at the top of social feeds—are eclipsing other forms of content and are quickly becoming the status quo of sharing.
— Read on www.cmo.com/opinion/articles/2019/3/11/the-next-evolution-of-brand-storytelling.html