Category Archives: Humor

Design of Everyday Things

DesignOfEverydayThingsOne of my favorite books: The Design of Everyday Things, Revised and Expanded Edition  By Don Norman [@jnd1er] – jnd.org

From the Preface: “This is a starter kit for good design. It is intended to be enjoyable and informative for everyone: everyday people, technical people, designers, and non-designers. One goal is to turn everyone into great observers of the absurd, of the poor design that gives rise to so many of the problems of modern life, especially of modern technology. It will also turn everyone into observers of the good, of the places where thoughtful designers have worked to make our lives easier and smoother. Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”

See More (jnd.org)
https://www.jnd.org/books/design-of-everyday-things-revised.html

My Take From Brownie Bytes

I’ve used these principles for every product, marketing, website, and content I’ve ever worked on – since the first edition of this book. You would be wise to do the same.

Facebook has started internal testing of its dating app

Let the poking begin.

Brownie Bytes has some questions

Is “OldBook” trying to become relevant with younger audiences again?

Or is it just going to get a bunch of creepy divorced people hooking up – or promoting divorce among sneaky spouses?

I thought Facebook was cracking down on fake accounts? Isn’t this going to just spawn a rash of new fake profiles?

…sometimes I crack myself up.

From The Verge

According to internal Facebook posts:

“This product is for US Facebook employees who have opted-in to dogfooding Facebook’s new dating product,” a screenshot reads, using slang for employees testing out their own software. “The purpose for this dogfooding is to test the end-to-end product experience for bugs and confusing UI. This is not meant for dating your coworkers.”

Facebook asked employees to use fake data for their dating profiles, and plans to delete all data before the public launch. “Dogfooding this product is completely voluntary and has no impact on your employment,” a screenshot reads, adding that the product is confidential. It also warns employees that its anti-harassment policies apply to the dating product.

Read More (The Verge)

https://www.theverge.com/2018/8/3/17649624/facebook-dating-app-internal-testing-profiles

The Ad Campaign that Saved Old Spice

Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.

The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.

Cheddar Video [8:04] 

Click here to see the Latest from Wieden + Kennedy

 

“Why Does Steve Jobs Want to be CEO of Apple Again”

BillGates7z“What I can’t figure out is why Steve Jobs is even trying to be the CEO of Apple? He knows he can’t win.” –Bill Gates, June 1998*

When Steve Jobs returned to Apple in mid-90s, the tech industry dumped on his attempts to bring the company back from the dead – even his frenemy Bill Gates. And with good reason. At the time, Microsoft’s stock was valued at $29 with “a market capitalization of $250 billion,” while Apple’s barely peaked at $7.25.

Gates obviously ignored one of the 10 tech commandments: Thou shalt never underestimate Steve Jobs. Years later, Apple’s become the most profitable company in the world with a market value of $921 billion in 2018.

Now Apple ranks #4 on the Fortune 500 with a stock price of $190.18 and Microsoft, well they are ranked #30 on Fortune with a stock price of $105.23.

*Never-published article for Vanity Fair

See More at MacDailyNews

“There is no reason for any individual to have a computer in their home.”

KenOlsen–KEN OLSEN, PRESIDENT OF DIGITAL EQUIPMENT CORPORATION IN 1977

Ken Olsen was the co-founder and CEO of Digital (also known as Digital Equipment Corporation, or DEC), a company launched out of an old wool mill in Massachusetts in 1957, which at its peak the late 1980s was the number two computer company in the United States with sales revenues of $14 billion.

Digital faltered in the 1990s, however; in 1992 Olsen was replaced as CEO, and in 1998 the company was sold to Compaq (which in turn was bought up by Hewlett-Packard in 2002). Part of the reason for Digital’s downfall is often blamed on Olsen’s failure to anticipate or understand the burgeoning personal computer market, a failure supposedly exemplified by his having disparaged the PC as something no individual needed to have in his home.

During a talk at a 1977 meeting of the World Future Society in Boston, Olsen reportedly said he saw “no reason for any individual to have a computer in his home,” a statement that was supposedly publicized quite widely when Time magazine repeated it.

IHOP Says Its IHOB Burger-Rebranding Was Publicity Gimmick | Fortune

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers.
— Read on fortune.com/2018/07/09/ihob-ihop-rebranding-gimmick-scam/

You’ve been punked!

“The iPhone Won’t Appeal to Business Customers”

Steve-Ballmer“$500 for a fully subsidized cellphone with a plan? That is the most expensive phone in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard, which makes it not a very good email machine.”

–STEVE BALLMER (Microsoft CEO) ON THE INTRODUCTION OF THE FIRST IPHONE