Early in my career, one of my editors bluntly declared: “Mate, all cars are shitboxes until proven otherwise.” Around the same time, a veteran colleague offered an alternative take: “I want every car to be great,” he said. “And I’m disappointed if they’re not.”
— Read on www.motortrend.com/news/worst-cars-tested-by-angus-mackenzie/
If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.
Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY
How to Build a Brand Story That Buyers Emotionally Connect With
— Read on www.entrepreneur.com/amphtml/351408
Michael Gibson still remembers his first day working for Peter Thiel. Like many of Thiel’s hires, he’d met the contrarian investor through several of the PayPal founder’s variously eccentric political ventures. A onetime self-described “unemployed writer in L.A.,” who’d left a doctoral program in philosophy at Oxford, Gibson had met Thiel through his work at the Seasteading Institute, a Thiel-funded attempt to create a libertarian “floating city” in international waters. Then Thiel asked him to help teach a class at Stanford Law School on philosophy, technology, and politics. And then Thiel asked him to work for his hedge fund. Gibson had no intention of working in finance, or any experience in doing so, but he and Thiel had, he felt, “gelled philosophically,”
— Read on www.city-journal.org/peter-thiel
Events are a bundle of content, networking and meetings, and aggregate
people in one place at one time. When you try to take this online, half of
it breaks and most of it makes no sense bundled together. We need new tools
and new ways to think about networks, not ‘virtual conferences’.
— Read on www.ben-evans.com/benedictevans/2020/6/4/solving-online-events
From Gartner:
In a crisis situation subject to rapid change, CMOs need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands.
Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected in every ad campaign, message and channel. You set the tone for how customers perceive the brand during a difficult time.
Taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy.
“Long before the coronavirus emerged, consumer trust in both government and large brands had eroded.”
“Among marketing’s greatest challenges is foreseeing how customer wants, needs, expectations and purchasing decisions will evolve,” says Augie Ray, VP Analyst, Gartner. “Customers themselves won’t know until COVID-19 infections, fears and restrictions occur in their workplaces, locales and lives.”Marketers shouldn’t wait for problems to develop or the market to point in a clear direction before making plans and taking action. Instead, follow a four-step action plan to define scenarios, monitor customers and plan for marketing changes.
— Read on www.gartner.com/en/marketing/insights/articles/adapt-the-marketing-strategy-for-covid-19
Check out this article from USA TODAY:
11 best Zoom tricks you’ll wish you knew sooner
Generation-Z, the group of consumers born between 1997 and 2015, turns much of what millennials thought and did on its head. This group has unique needs and beliefs, along with a huge size and large purchasing power.
— Read on www.forbes.com/sites/blakemorgan/2020/02/28/50-stats-all-marketers-must-know-about-gen-z/
