When you empower under-performing toxic people because they are loyal to you, you erode the respect of your team, disempower your healthy high performers (who will leave) and undermined the mission.
Leadership
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Category Archives: Communication
How to Tap Into Emotions and Boost Your Content Marketing
Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.
Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side.
We are always trying to understand why some content goes viral and rises to the top – and some flops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.
But what about your readers’ emotional needs? The sense of belonging, ego, self-expression and obligation. There are ways to “tap” into these emotions and they should be a part of every content marketing strategy.
You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:
- If the goal is increased brand awareness, relationship building, and sharing of valuable and practical information, then I am looking to compel and engage the emotions of my readers to the extent that they will want to share.
- If the goal is moving the visitor into the next phase toward a purchase, I will be using sales psychology and neuroscience to stimulate the emotional responses necessary to achieve certain actions (solving his/her problem or relieving the pain through purchasing the product or service I am selling).
— Read on www.jeffbullas.com/tap-emotions-boost-content-marketing/
Ex-Google Employees Build New Search Engine Down The Road From Google
By Rebekah Dunne
You may have read about the social media platform built for good recently; well, how do you feel about a search engine created for privacy?
Sure, you have the likes of DuckDuckGo that offers additional privacy protections, and Mozilla Firefox, which has built-in cookie jars to prevent third parties from sharing your information, but this particular search engine is offering something that no other platform does.
Neeva is dedicated and extremely strict about operating its platform without ads.
“Search is the gateway to the world’s information, and with Neeva, we want to help you experience the Internet in a new way—free of distractions, prying eyes and frustration.”
BrownieBytes has a Question: Are you willing to pay $5-$10 a month for a subscription?
R. Michael Brown
The brand wants its users to see search results that aren’t dictated by advertisers.
So, if Neeva has ditched the ads, how is the search engine made available? The platform will operate on a subscription basis, costing users between $5-10 per month.
See More [SEJ Search Engine Journal
Article Table of Contents
- Built And Run By Ex-Googlers
- How Does Neeva Work?
- What Data Does Neeva Collect?
- How Does Neeva Use This information?
- So, How Is This Different?
- How Is This Different To Google?
- Do We Need Another Search Engine?
- Citations
Neeva isn’t available yet but you can check it out.
Explore Neeva and join their waitlist
Let BrownieBytes know what you think in the comments!
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James Patterson’s Writing Started as a Side Hustle — Now He’s One of the World’s Highest Paid Authors
By Jade Scipioni
At 73, James Patterson has sold more than 425 million copies of his 200 novels globally, making him one of the highest paid authors in the world.
Patterson had annual earnings topping more than $80 million between June 2019 to June 2020 and sold nearly 5 million in books in the U.S. during that time, according to Forbes.
In July, Patterson signed a multi-project deal with Amazon’s Audible for an undisclosed amount, with his first Audible Original, “The Coldest Case” out Thursday.
“I do not work for a living, I play for a living. I love doing it,” Patterson tells CNBC Make It.
But Patterson’s road to success didn’t happen overnight. He started writing as a side hustle and he faced a lot of rejection before getting his first book published.
Jeff Bezos and Amazon: A complicated design legacy
Cool like Apple and Nike? Nah….
We talked to more than a dozen designers, many of whom worked with Bezos on Amazon’s most important products, as he steps down as CEO.
— Read on www.fastcompany.com/90611088/the-complicated-design-legacy-of-jeff-bezos
Today is #WorldBookDay
I became a professional writer by first becoming a professional reader. Didn’t grow up with a television. I was in 7th grade when I first saw American TV. So the first years of my life it was all about books. The US Naval base library in Naples, Italy became my second home.
What has your relationship with books been like? Tell me your story.
Happy #WorldBookDay
This ‘DroneGun’ Takes Down Unwanted Drones with Radio Frequencies Instead of Bullets
This is the DroneGun Tactical made by Droneshield that provides a safe countermeasure against a wide array of drone models. The DroneGun takes down unwanted drones by shooting radio frequencies instead of bullets. It’s a one-man operated rifle used as a military defense that has an effective range of one mile.
The battery-powered, single-rifle DroneGun allows for controlled management of explosive-carrying drones without damaging common drone models or the surrounding environment.
— Read on www.techthatmatters.com/this-dronegun-takes-down-unwanted-drones-with-radio-frequencies-instead-of-bullets/
Team Creates Accurate Great Hammerhead 3D Model and Brings the Shark Nemesis to Life
Meet Nemesis, one of the many endangered great hammerhead sharks that spends her winters in Bimini, The Bahamas. This interactive 3D project was a close collaboration between Angela Rosenberg, President of ANGARI Foundation and Captain of R/V ANGARI, Duncan Irschick, Professor at UMass Amherst and Director of Digital Life with CG artist Jeremy Bot and Casey Sapp, CEO of VRTUL.
Footage was collected during R/V ANGARI’s Expedition 33 in Bimini with Casey Sapp’s custom underwater multi-camera system to collect views of Nemesis swimming from all angles. The videos provided Digital Life modelers with the necessary imagery and data to create a high resolution and accurate animated 3D model.
The completed interactive 3D shark model is part of Digital Life’s “ark” of living organisms, which serves as an invaluable resource for educators, scientists and conservationists.
This work would not have been possible without the financial and field support of several donors.
Nonprofit Supports Marine Science and Unites Scientists with Community – ANGARI Foundation
For many marine scientists, at-sea fieldwork is an important part of their research. Some researchers claim they spend as much as 70% of their job aboard research vessels to collect samples and run field experiments. While working on the water may sound glamorous to many, the reality is that working from a research vessel usually consists of long days of hard work, and is most often extremely expensive.
ANGARI Foundation, a nonprofit organization headquartered in West Palm Beach, Florida, offers a unique opportunity for scientists and filmmakers who require working on the water. The luxury research vessel ANGARI, captained by the foundation’s co-founder and president, Angela Rosenberg, is offered for charter at a minimal cost.
— Read on angari.org/nonprofit-supports-marine-science-and-unites-scientists-with-community/
Forgive and be free
When I was 26, my world fell apart. I had just started graduate school and was travelling back and forth between Richmond, Virginia and Washington, DC because my wife was finishing graduate school in a different city. On one of those trips, I was doing laundry and found a note crumpled in the bottom of the dryer. It was addressed to my wife from one of her classmates: ‘We should leave at separate times. I’ll meet you at my place afterward.’
Although not confirmed until months later, my wife was having an affair. To me, it was a blow of monumental proportions. I felt betrayed, swindled, even mocked. Anger exploded in me and, over days and weeks, that anger settled into a simmering mess of bitterness, confusion and disbelief. We separated with no clear plan going forward.
Although this pain stabbed with an intensity I hadn’t felt before, I was certainly not alone. Many people experience similar hurts, and much worse, in their lives.
Being in relationships often means being offended, hurt or betrayed. As people, we often suffer injustices and relationship difficulties. One of the ways that humans have developed to deal with such pain is through forgiveness. But what is forgiveness and how does it work?
Find Out More (Aeon):
