Category Archives: Communication

The Best of Off-Network Streaming Video News

I’ve been doing some research on video news delivery over the Internet and found these as some of the best.

Why off-network? Because the TV, cable, and satellite news providers have a formula to get you to watch their commercials and it drives most of us crazy – long on tease and promotion, short on information and actual news.

You can spend a half hour watching network or local affiliate news and get about 8-12 stories. Who has time for that? I really don’t care to watch their non-stop fancy production graphics and their promos. Get to the news already! Those same 8-12 stories can be delivered in 10-15 minutes without all the fluff.

The news videos I found are not big on hi-end video production values but they provide a lot of information in their broadcasts.

Vimeo has over 13 thousand videos in their “news” and reporting & journalism categories. That includes a lot of promo videos masquerading as news, video news packages from Iran, Vietnam, and other countries, trade show video news segments, etc.

YouTube has a mix of the usual networks, local affiliates, government or quasi-government video (like Voice of America), corporate news, and much more… 7.5 billion videos that are tagged “news.” Virtually every possible media outlet has a YouTube Channel.

Here’s just a few of the good streaming news productions that provide great information to their audiences (doesn’t include the usual networks for the above reasons):

Tech News Weekly

Science News
Non-Profit Society for Science & the Public has been published as a magazine since 1922. They started their YouTube Channel in 2013.

This Week in Palm Beach (Full Disclosure: R. Michael Brown from Brownie Bytes writes and produces this)

Australian Mid-Western Regional Council Community News

Post-lite weekly news and events for the week from Lorton Valley, Virgina Star newspaper, with Valerie Nalls of Nalls Produce

What makes these broadcasts great is the writing and producing! The audio for the most part is not off-the-cuff, it’s planned out, not lots of useless banter from the anchor or between those on the screen, and the visuals match what is said.

Seems simple, right? Believe me there is a lot of streaming drivel out there. Chatty intros and what must be inside jokes because I didn’t get it. Moving powerpoint like screens with voiceover, or no audio at all – just text on the screen to read – YIKES! Reading videos?

Of course there are many streaming news services. The more the subscribers, the higher production values. Listed in order of views or subscribers:

YouTube News (34 million subscribers)
This is the aggregation of what Google (YouTube owner) deems a news outlet.
https://www.youtube.com/channel/UCYfdidRxbB8Qhf0Nx7ioOYw

The Young Turks (4 million subscribers)
Liberal (they say Progressive) streaming site.
https://www.youtube.com/user/TheYoungTurks

Russia Today [RT] (2.8 million subscribers)
RT is a global news channel broadcasting from Moscow and Washington studios.
https://www.youtube.com/user/RussiaToday

Vice News (3.3 million subscribers)
HBO News Network
https://www.youtube.com/user/vicenews

There are many more, millions in fact. See them in the link below:
https://www.youtube.com/results?sp=CANCBAgBEgA%253D&search_query=news

The point is, you don’t need hi-end production to deliver a great video news service to your audience. Just great writing and producing. Distribution is on the Web, video sites, and social media.

Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling

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By: Liz Alton [@Beinglizzie] Insights from Disney:

Emotions and Storytelling

Disney is one of the best storytelling engines in the world. Immersive storytelling elevated the brand beyond the basics of regional amusement parks and water slide attractions to become a global titan that’s captured imaginations from Orlando to China. The dream team that builds the attractions, the destinations, and every aspect behind the experiences are the Imagineers.

From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before. Brands are creating apps, virtual reality experiences, pop-up branded events, and full-scale immersive tours to delight customers, tell their origin stories, show the manufacturing process, and help build deeper, emotion-based connections.

My Take from Brownie Bytes

I was fortunate to know the executive VP of Imagineering at Walt Disney World in Orlando (his son was my best surfing and cycling buddy in high school / college). I got the inside scoop on how Disney produced their story-themed attractions. Then my buddy and I were the first two “test particles” (that’s what the imagineers called us) at Typhoon Lagoon. Yep, the first two surfers at the wave pool.

Prior to Typhoon Lagoon, in the mid-1970’s in college I worked for an engineering firm that tested a lake/beach/wave machine in a Disney World lake. It was a complete failure. The wave washed away the sandy beach every 2-3 waves and the water looked like the stirred up brown cypress oil muck that it was. I got to ride 1 wave. That’s right 1. It was a white-water-willy wave only the white water was the color of barely foamy puke. Not a pleasant experience. Not all Disney rides make it to the public. In fact, most are running at 20% of their capacity for safety reasons. Typhoon Lagoon can crank out a 9 foot wave. But the public only sees 2-4 feet.

Years later I was fortunate to work for both IBM and Motorola. I was the first multimedia producer at both companies so I got to work with Disney imagineers to build business and home of the future exhibits at EPCOT. I learned how to develop stories with the integrated Disney spin. A great experience.

The Ad Campaign that Saved Old Spice

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Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.

The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.

Cheddar Video [8:04]

Click here to see the Latest from Wieden + Kennedy

How to Start a Content Marketing Agency: 11 Tips for Growing Your Business

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By Kathryn Hawkins [@kathrynhawkins]

Learn how to take your freelance career to the next level by leveling up into a content marketing agency.

Agencies come in all sizes, from the boutique shops where the owner knows all the clients’ names (like ours) to supersized teams that number in the hundreds or thousands. If you’re a successful freelance writer, you’ve probably worked for several agencies in addition to partnering directly with clients. In some cases, it can be a smooth relationship, while others create a rocky road.

If you’re a strong writer who finds yourself turning down assignments because you’re getting more requests than you can handle, you might start thinking about whether it makes sense to scale up and start an agency of your own.

If you want to ever take a relaxing, fully-off-the-grid vacation? I’d probably think again.

But if you’re comfortable with taking on the stress of juggling a few dozen projects a day for the benefits of building a business on your own terms, here’s my cheat sheet with 11 tips (one for every year we’ve been in business):

Facebook, Twitter, Netflix Stock Down as Tech Woes Ding Markets

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Technology stocks fell again on Monday and deepened their steep losses from the end of last week that saw shares of social media companies Facebook and Twitter plunge around 20% each in a single day. By Monday, even once-mighty Netflix seemed weak in the knees, with the streaming media darling down almost 6% in mid-day trading.

Mark Zuckerberg (Facebook), Reed Hastings (Netflix), Jack Dorsey (Twitter)

It’s a sharp turnaround for a group that had long been the stock market’s undisputed leader.

Tech stocks in the S&P 500 slumped 1.7 percent Monday for the sharpest loss among the 11 sectors that make up the index. It follows a rough week for the tech industry after earnings reports from Facebook and Twitter raised concerns about their growth and sent their shares plummeting.

Twitter dropped 5.8 percent Monday to $32.16, following its 20.5 percent plunge on Friday. Facebook was down 4.5 percent Monday to around $167 after shares fell 19% last Thursday for a stunning $119 billion drop in market value that was the biggest one-day loss in Wall Street history.

Netflix was down 5.7% Monday to $335.25 per share — some 20% below a recent high of $419 a share on July 9.

See More (CBS News)

My Take from Brownie Bytes

Social media and movie companies (Netflix, Amazon) are alienating at least half of their customer base with their business practices and politics. No business can afford to antagonize half of the market and expect to grow.

Amazon is more diversified so they aren’t feeling the hit as much, yet…. But when more customers discover and understand the counterfeit product problem Amazon has – yes, I’ve unfortunately and unknowingly purchased some (the reviews aren’t always the truth) – then Amazon stock has a chance to wilt too….

Cord-Cutting Keeps Churning: U.S. Pay-TV Cancelers to Hit 33 Million in 2018 (Study)

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From R. Michael Brown [@rmikebrown] — I’ve been a cord cutter since 2004. I found as a writer and video producer that the standard cable and satellite content was following a usual formula [like disparaging heterosexual men – network TV’s favorite punching bag] and more and more outrageous for no other reason other than a never-ending quest to get more eyeballs.

I didn’t want my kids watching any of it. Books and Internet content was more entertaining and informative, and I had more control over it, so I cut the cord.

Cord-Cutting Keeps Churning: U.S. Pay-TV Cancelers to Hit 33 Million in 2018 (Study)
By Todd Spangler [@xpangler] (Variety)

Have you recently pulled the plug on cable or satellite TV? You’re not alone: Millions of Americans have already scrapped traditional pay-TV service, and the exodus is expected to continue apace in 2018 — even faster than previously expected.

This year, the number of cord-cutters in the U.S. — consumers who have ever cancelled traditional pay-TV service and do not resubscribe — will climb 32.8%, to 33.0 million adults, according to new estimates from research firm eMarketer. That’s compared with a total of 24.9 million cord-cutters as of the end of 2017, which was up 43.6% year over year (and an upward revision from eMarketer’s previous 22 million estimate).

That said, even as the traditional pay-TV universe shrinks, the number of viewers accessing over-the-top, internet-delivered video services keeps growing. About 147.5 million people in the U.S. watch Netflix at least once per month, according to eMarketer’s July 2018 estimates. That’s followed by Amazon Prime Video (88.7 million), Hulu (55 million), HBO Now (17.1 million) and Dish’s Sling TV (6.8 million).

See More (Variety)