With iOS 14.5, Apple has introduced some new privacy features that will limit targeted advertising.
By Daphne Leprince-Ringuet 📸: Jimmy Benson
Ever been spammed with sportswear adverts after looking up gym membership fees, or been bombarded with tempting hotel discounts upon booking flights for your next getaway?
These sort of adverts, almost eerie in how relevant they are to users’ interests, are now a common part of our experience of using apps and the web. But with the new release of iOS 14.5, and with it a new feature called App Tracking Transparency (ATT), these ads might now become less of a common sight.
The Cupertino giant, in effect, is introducing some limitations to the data collection practices that constitute the bread-and-butter of creepy targeted advertising arising from our use of apps.
ATT was confirmed earlier this year, and it is a major blow to most modern-day online advertising strategies. The feature requires apps to get users’ permission before tracking their data across other companies’ apps or websites for advertising purposes.
In other words, if users decide to select “Ask app not to track,” then the app’s developers will not be allowed to collect data about users’ behavior outside of the services provided on their own platform.
For businesses new to digital marketing, these steps may feel huge to begin with, but once you get the hang of it, it will seem as natural as wearing a seatbelt in a car.
Now is the time, more than ever, to master your digital marketing strategy to get your business in front of more eyes. But strap yourself in for a journey rather than a two-stop trip—digital marketing is not a one-off effort, but rather an ongoing objective that needs daily monitoring.
April was designated as a recognition month for children of U.S. military service members that grew up in the military, moving from base to base, all over the world. Military brats are different from their civilian counterparts.
Having to change countries, states, schools, athletic teams, friends, and your house every three to four years while you’re trying to be a kid?
Watching your parent deploy for months at a time, sometimes not even knowing where they are going because it’s a secret. But often you know it’s to a dangerous place, including war zones.
Waiting for and reuniting with your deployed parent, usually at the flight line (military airport), over and over again. Each time you hope they get off the plane.
Keeping few material possessions because when you move a lot, you can’t have a lot. You live “light.”
Caring for a wounded warrior, your parent, that was hurt, possibly for life, while in action.
Living in base housing or just off-base and hoping and praying the military staff car doesn’t stop at your house with a military chaplain and officer to inform you that your parent is missing-in-action (MIA), a prisoner-of-war (POW), or killed-in-action (KIA).
Anyone that says that the children don’t serve in the military, along with their parents, don’t know what they are talking about. These kids also sacrifice for their country as their parents serve.
Over 2 million US military brat children have had a parent deployed since 9/11. Half of them have experienced two or more deployments.
The term “military brat” is a badge of pride worn by generations of kids who traveled the world with their parents, moving into adulthood with the knowledge that they have the strength to handle anything. They are fiercely patriotic.
Military brats naturally develop organic strategies and tactics to deal with their situation. It makes them:
Brave Resilient Adaptable Tenacious
So this month I’ll be honoring the military brat. Hope you follow along and honor them too.
It’s powered by nuclear waste, but still safe for humans.
In two years, one startup says you’ll be able to buy its diamond nuclear-powered battery. Even cooler: The battery will last for up to 28,000 years.
We know—that sounds wild. The potential game-changer comes from the U.S. startup NDB, which stands for Nano Diamond Battery, a “high-power diamond-based alpha, beta, and neutron voltaic battery” its research scientist founders say can give devices “life-long and green energy.”
Could NDB’s bold claim actually become a reality?
To build its nano diamond battery, NDB combines radioactive isotopes from nuclear waste with layers of paneled nano diamonds. Diamonds are a rare thing to begin with, but they are extremely good heat conductance makes them even more unusual in the realm of construction of devices. Micro-sized single crystal diamonds move heat away from the radioactive isotope materials so quickly that the transaction generates electricity.
Scientists presented the first known diamond nuclear voltaic (DNV) battery concept using waste graphite from a graphite-cooled nuclear reactor. The radioactively contaminated graphite could last thousands of years, with the heat-conducting diamonds pulling that energy away into electricity alongside it the whole time. NDB’s concept is the same, but with layers and layers of the diamond and radioactive waste panels to equal higher total amounts of energy.