Category Archives: Tone of Voice

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech

If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.

Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY

What’s So Funny? The Science of Why We Laugh – Scientific American

Scientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the world and shape our lives.
— Read on www.scientificamerican.com/article/whats-so-funny-the-science-of-why-we-laugh/

Lock Picker Tests Company’s ‘Improved’ Bike Lock After He Easily Cut The Original. And, Well… – Digg

The CEO of Ottolock did not have kind words for the Lock Picking Lawyer after the YouTuber snipped through the bike lock in seconds. But Ottolock has now released the extra-strength Hexband lock. Unfortunately, it’s still not strong enough.
— Read on digg.com/video/ottolock-review

This Might Be The Most Brilliant Gun Safe Ad We’ve Ever Seen – Digg

It’s a safe for all purposes — you can store anything in there, from your family heirlooms to your lunch.
— Read on digg.com/video/liberty-safe-ad

The Ad Campaign that Saved Old Spice

Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.

The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.

Cheddar Video [8:04] 

Click here to see the Latest from Wieden + Kennedy

 

Four Strategies to survive automated writing and content bots

Four Strategies to survive automated writing and content bots
— Read on www.businessesgrow.com/2016/07/04/automated-writing/amp/

Beware of the bot-speak.

Words Can Kill

Words Can KillWhat you say, what I say, is important.  It has power.

Our words can lift others up, make folks feel good, protect them from hurtful feelings, and more.

Words can also cut and hurt.

They can destroy a relationship, hurt your family, ruin a kid’s self esteem, bring bad feelings or cause a crisis in  your organization, get you fired, and even cause someone to hurt themselves.

In addition, the WAY we say something is important.  Your tone and body language communicate as much or more than the words themselves.

If you say something hurtful or in a hurtful way, be sure to apologize and ask for forgiveness as quickly as possible.  They may not forgive you right away; but, at least you took responsibility for your actions.

In our close personal relationships with a spouse, children, and family it’s even more important to repair our relationship after we have used words to hurt.  Words can destroy trust and the desire to be close to each other.

We all make mistakes with our words.  Remember the power that they have.  Our words can live rent free in someone’s head forever.

When it comes to communicating on social media, you and your organization don’t need a complicated policy manual.  Instead, a good rule is to just never say anything you wouldn’t want your mother to see or hear.

On the Internet, your words will last forever.  Future relationships, spouses, employers, clients, will be able to see them – forever.  Those words aren’t easily retracted or forgiven.

Be careful out there.