Category Archives: Multimedia

Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling

By: Liz Alton [@Beinglizzie] Insights from Disney:

Emotions and Storytelling

Disney is one of the best storytelling engines in the world. Immersive storytelling elevated the brand beyond the basics of regional amusement parks and water slide attractions to become a global titan that’s captured imaginations from Orlando to China. The dream team that builds the attractions, the destinations, and every aspect behind the experiences are the Imagineers.

From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before. Brands are creating apps, virtual reality experiences, pop-up branded events, and full-scale immersive tours to delight customers, tell their origin stories, show the manufacturing process, and help build deeper, emotion-based connections.

Read More (Skyword Content Standard)

My Take from Brownie Bytes

I was fortunate to know the executive VP of Imagineering at Walt Disney World in Orlando (his son was my best surfing and cycling buddy in high school / college). I got the inside scoop on how Disney produced their story-themed attractions.  Then my buddy and I were the first two “test particles” (that’s what the imagineers called us) at Typhoon Lagoon.  Yep, the first two surfers at the wave pool.

Prior to Typhoon Lagoon, in the mid-1970’s in college I worked for an engineering firm that tested a lake/beach/wave machine in a Disney World lake. It was a complete failure. The wave washed away the sandy beach every 2-3 waves and the water looked like the stirred up brown cypress oil muck that it was.  I got to ride 1 wave.  That’s right 1. It was a white-water-willy wave only the white water was the color of barely foamy puke.  Not a pleasant experience.  Not all Disney rides make it to the public.  In fact, most are running at 20% of their capacity for safety reasons.  Typhoon Lagoon can crank out a 9 foot wave.  But the public only sees 2-4 feet.

Years later I was fortunate to work for both IBM and Motorola.  I was the first multimedia producer at both companies so I got to work with Disney imagineers to build business and home of the future exhibits at EPCOT.  I learned how to develop stories with the integrated Disney spin.  A great experience.

 

The Ad Campaign that Saved Old Spice

Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.

The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.

Cheddar Video [8:04] 

Click here to see the Latest from Wieden + Kennedy

 

How to Start a Content Marketing Agency: 11 Tips for Growing Your Business

By Kathryn Hawkins [@kathrynhawkins]

Learn how to take your freelance career to the next level by leveling up into a content marketing agency.

Agencies come in all sizes, from the boutique shops where the owner knows all the clients’ names (like ours) to supersized teams that number in the hundreds or thousands. If you’re a successful freelance writer, you’ve probably worked for several agencies in addition to partnering directly with clients. In some cases, it can be a smooth relationship, while others create a rocky road.

If you’re a strong writer who finds yourself turning down assignments because you’re getting more requests than you can handle, you might start thinking about whether it makes sense to scale up and start an agency of your own.

If you want to ever take a relaxing, fully-off-the-grid vacation? I’d probably think again.

But if you’re comfortable with taking on the stress of juggling a few dozen projects a day for the benefits of building a business on your own terms, here’s my cheat sheet with 11 tips (one for every year we’ve been in business):

Read More (EucalyptMedia)

Replace Laptop with iPad? Careful!!

I was thinking about getting an #iPad Pro 12.9  tablet to replace my MacBook Pro laptop.  Not so fast!  I read the reviews on the Apple website about the keyboard. No way…

– “If I could leave zero stars….”

– “Nothing but trouble…”

– “This accessory not supported – by the company that makes both the tablet and keyboard…”

– “Listen to the reviews – #AppleKeyboard unreliable…”

It looks like the keyboard gets about 2.25 stars out of 5 on the Apple website. The reviews about other keyboards aren’t much better.

A device is only as good as its weakest link.  Not having a reliable keyboard for what looks like a great iPad kills the product for me.

Time to rethink… I type, shoot, create web content, and video edit for a living.  I’m a writer and producer.  A keyboard is NOT optional.  You’ve been warned!

See Apple Reviews

7 Secrets To Producing Engaging Podcast Content

7 Secrets To Producing Engaging Podcast Content
— Read on www.google.com/amp/s/www.forbes.com/sites/jonlevy/2017/12/18/7-secrets-to-produce-engaging-podcast-content/amp/

Produce engaging podcast content, from Forbes

It’s OK to leave Facebook – TechCrunch

It’s OK to leave Facebook – TechCrunch
— Read on techcrunch.com/2018/06/02/its-ok-to-leave-facebook/amp/

Time to exit or change focus? LinkedIn perhaps? LinkedIn is Facebook (Oldbook) for people with money.