Category Archives: Multimedia

Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times

Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html

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The Most Viewed Videos On YouTube From 2006 To 2019, Visualized – Digg

Since the inception of the medium, the top ten list of YouTube has gone through many unique phases. Here’s an animated chart of the ever changing tastes of YouTube viewers.
— Read on digg.com/2019/most-viewed-videos-on-youtube-visualized

Apple should make more iPad apps for the Mac – The Verge

Dieter Bohn argues that this year at WWDC, Apple should go all in and make nearly all of its consumer Mac apps with the new UIKit / Marzipan frameworks, including Mail, Notes, Messages, FaceTime, Photos, Reminders, and Calendar. Apple should just go for it, sooner rather than later, and ideally right now.
— Read on www.theverge.com/2019/5/29/18643448/apple-wwdc-preview-mac-ipad-apps-marzipan

The Next Evolution Of Brand Storytelling

With more than 400 million active users every day, stories—the interactive videos at the top of social feeds—are eclipsing other forms of content and are quickly becoming the status quo of sharing.
— Read on www.cmo.com/opinion/articles/2019/3/11/the-next-evolution-of-brand-storytelling.html

New PreSchool for 285 Kids Living in Poverty

Filming at the new Opportunity PreSchool in West Palm Beach. Set to open in early Summer for 285 children living in poverty. A project by Civic Association Director David Gilmour, founder of Fiji Water.