By: Liz Alton [@Beinglizzie] Insights from Disney:
Emotions and Storytelling
Disney is one of the best storytelling engines in the world. Immersive storytelling elevated the brand beyond the basics of regional amusement parks and water slide attractions to become a global titan that’s captured imaginations from Orlando to China. The dream team that builds the attractions, the destinations, and every aspect behind the experiences are the Imagineers.
From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before. Brands are creating apps, virtual reality experiences, pop-up branded events, and full-scale immersive tours to delight customers, tell their origin stories, show the manufacturing process, and help build deeper, emotion-based connections.
My Take from Brownie Bytes
I was fortunate to know the executive VP of Imagineering at Walt Disney World in Orlando (his son was my best surfing and cycling buddy in high school / college). I got the inside scoop on how Disney produced their story-themed attractions. Then my buddy and I were the first two “test particles” (that’s what the imagineers called us) at Typhoon Lagoon. Yep, the first two surfers at the wave pool.
Prior to Typhoon Lagoon, in the mid-1970’s in college I worked for an engineering firm that tested a lake/beach/wave machine in a Disney World lake. It was a complete failure. The wave washed away the sandy beach every 2-3 waves and the water looked like the stirred up brown cypress oil muck that it was. I got to ride 1 wave. That’s right 1. It was a white-water-willy wave only the white water was the color of barely foamy puke. Not a pleasant experience. Not all Disney rides make it to the public. In fact, most are running at 20% of their capacity for safety reasons. Typhoon Lagoon can crank out a 9 foot wave. But the public only sees 2-4 feet.
Years later I was fortunate to work for both IBM and Motorola. I was the first multimedia producer at both companies so I got to work with Disney imagineers to build business and home of the future exhibits at EPCOT. I learned how to develop stories with the integrated Disney spin. A great experience.
See my latest weekly news broadcast that leads off with active-shooter police and paramedic training in the Palm Beach Public School. Officers are trained to go in alone and take out the threat and not wait for backup that’s on the way. Yes, the officers did catch some rounds from the bad guys. Would you have the guts to go?
Civic Association News – R. Michael Brown, Writer | Producer [3:56]
By: R. Michael Brown, Civic Association Communications Director
As we get ready to kick off a new school year, first responders from the Town of Palm Beach trained this week for an active-shooter situation at Palm Beach Public School. It included police, firefighters, and paramedics.
“Before this week, not every officer was trained for a solo-response to an active-shooter in a school,” said Michael Ogrodnick, Palm Beach Police Training & Community Relations Coordinator. “This is what we are training for this week, along with training to get paramedics inserted into an active scene safely, and protect them, so they can do their work to save lives.”
See More (Civic Association News)
Are you experiencing an increase in the number of local calls to your home and/or cell phone? You’re not alone. This phenomenon is called “neighbor spoofing” and it’s the latest caller ID spoof strategy being used by phone scam artists in an attempt to get people to answer the phone.
For phone scams to be successful, scammers need people to pick up the phone so they can initiate the conversation. Neighbor spoofing uses a spoof caller ID to trick a person into thinking somebody local, possibly even someone they know, is calling. According to experts, this may interest someone just enough to answer their phone.
SunPass is a mess. Florida could have seen it coming.
— Read on www.tampabay.com/news/business/tourism/SunPass-is-a-mess-Florida-could-have-seen-it-coming-_169961974
Watch your SunPass bills!
Each of us can make a difference in our own way, whether by advocating for marine protection, boycotting plastic, eating sustainably-caught seafood, or just helping our friends and children learn to value the 70 percent of the planet we often take for granted. On this World Oceans Day, and every day forward, let’s hold onto that momentum and make a sea change.
— Read on thehill.com/blogs/congress-blog/energy-environment/390581-why-we-should-care-about-the-bottom-of-the-ocean
Care now. Keep caring. Do sometihing about it. #Oceans #pollution