Category Archives: Design

Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling

By: Liz Alton [@Beinglizzie] Insights from Disney:

Emotions and Storytelling

Disney is one of the best storytelling engines in the world. Immersive storytelling elevated the brand beyond the basics of regional amusement parks and water slide attractions to become a global titan that’s captured imaginations from Orlando to China. The dream team that builds the attractions, the destinations, and every aspect behind the experiences are the Imagineers.

From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before. Brands are creating apps, virtual reality experiences, pop-up branded events, and full-scale immersive tours to delight customers, tell their origin stories, show the manufacturing process, and help build deeper, emotion-based connections.

Read More (Skyword Content Standard)

My Take from Brownie Bytes

I was fortunate to know the executive VP of Imagineering at Walt Disney World in Orlando (his son was my best surfing and cycling buddy in high school / college). I got the inside scoop on how Disney produced their story-themed attractions.  Then my buddy and I were the first two “test particles” (that’s what the imagineers called us) at Typhoon Lagoon.  Yep, the first two surfers at the wave pool.

Prior to Typhoon Lagoon, in the mid-1970’s in college I worked for an engineering firm that tested a lake/beach/wave machine in a Disney World lake. It was a complete failure. The wave washed away the sandy beach every 2-3 waves and the water looked like the stirred up brown cypress oil muck that it was.  I got to ride 1 wave.  That’s right 1. It was a white-water-willy wave only the white water was the color of barely foamy puke.  Not a pleasant experience.  Not all Disney rides make it to the public.  In fact, most are running at 20% of their capacity for safety reasons.  Typhoon Lagoon can crank out a 9 foot wave.  But the public only sees 2-4 feet.

Years later I was fortunate to work for both IBM and Motorola.  I was the first multimedia producer at both companies so I got to work with Disney imagineers to build business and home of the future exhibits at EPCOT.  I learned how to develop stories with the integrated Disney spin.  A great experience.

 

The Ad Campaign that Saved Old Spice

Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.

The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.

Cheddar Video [8:04] 

Click here to see the Latest from Wieden + Kennedy

 

Robocalls Made My Phone Useless

The phone part of my mobile device was becoming useless. Nonstop #robocalls. Happens to everyone.

I’m now paying a monthly fee to @Hiya to #block them.

The device and network phone companies should be doing this as part of their customer service – for free.

Attn: @verizon @apple

2018 iPhone screen protectors reveal a nasty surprise – Cult of Mac

New iPhone Sizes

It turns out the more affordable 6.1-inch iPhone that Apple has planned for 2018 won’t quite be the iPhone X lookalike we were expecting.

The brand new handset will certainly borrow a lot of the iPhone X’s design traits, but according to new screen protectors, its LCD display won’t be truly edge-to-edge.

Its edge-to-edge Super Retina HD display with incredibly slim bezels is what makes the iPhone X Apple’s prettiest smartphone yet. And we can expect the 6.5-inch iPhone X Plus — also scheduled to arrive this fall — to offer the same.

https://apple.news/AUshZkOX8S5yTLjfnuMQA8g

Replace Laptop with iPad? Careful!!

I was thinking about getting an #iPad Pro 12.9  tablet to replace my MacBook Pro laptop.  Not so fast!  I read the reviews on the Apple website about the keyboard. No way…

– “If I could leave zero stars….”

– “Nothing but trouble…”

– “This accessory not supported – by the company that makes both the tablet and keyboard…”

– “Listen to the reviews – #AppleKeyboard unreliable…”

It looks like the keyboard gets about 2.25 stars out of 5 on the Apple website. The reviews about other keyboards aren’t much better.

A device is only as good as its weakest link.  Not having a reliable keyboard for what looks like a great iPad kills the product for me.

Time to rethink… I type, shoot, create web content, and video edit for a living.  I’m a writer and producer.  A keyboard is NOT optional.  You’ve been warned!

See Apple Reviews