A new report finds that when behind the wheel, more people are on their phones texting, sending emails, browsing the web and engaged in actions for things other than talking, which increases crash risk substantially.
— Read on www.forbes.com/sites/tanyamohn/2019/01/25/distracted-driving-worsens-as-drivers-use-phones-in-riskier-ways/
Apple releases an official statement on reports that some iPad Pros have come bent right out of the box.
— Read on www.fastcompany.com/90289592/bendgate-why-some-ipad-pros-are-bent-and-what-apple-is-doing-about-it
See helpful videos from Patterson Structural Moving & Shoring in New Orleans.
They have the experience and knowledge you need if you are considering elevating or leveling your house.
Watch the videos they have to lift a house before a storm/flood!
— Read on pattersonshoring.com/videos/
Musician Jason Barnes lost his arm in an electrical transformer accident, but he couldn’t let it stop him from pursuing his passion.
— Read on digg.com/video/bionic-drummer
One of my favorite books: The Design of Everyday Things, Revised and Expanded Edition By Don Norman [@jnd1er] – jnd.org
From the Preface: “This is a starter kit for good design. It is intended to be enjoyable and informative for everyone: everyday people, technical people, designers, and non-designers. One goal is to turn everyone into great observers of the absurd, of the poor design that gives rise to so many of the problems of modern life, especially of modern technology. It will also turn everyone into observers of the good, of the places where thoughtful designers have worked to make our lives easier and smoother. Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”
See More (jnd.org)
https://www.jnd.org/books/design-of-everyday-things-revised.html
I’ve used these principles for every product, marketing, website, and content I’ve ever worked on – since the first edition of this book. You would be wise to do the same.
The energetic identity for London-based hotel brand Assembly invites visitors to get up and go explore the city.
The affordable hotel category isn’t giving travelers what they want. Airbnb has raised the bar by offering genuine, relevant experiences, but, bland, cookie-cutter budget hotels have so far failed to respond. Assembly is looking to change that with a brand that removes the pointless extras, in favor of what really matters to its audience.
@Ragged_Edge @MaxOttignon @CommArts
Max Ottignon and his team at Ragged Edge faced the branding of this affordable urban hotel head on. Folks don’t go to central London to hang out in a hotel room. So they invite guests to get out! Great concept.
By: Liz Alton [@Beinglizzie] Insights from Disney:
Emotions and Storytelling
Disney is one of the best storytelling engines in the world. Immersive storytelling elevated the brand beyond the basics of regional amusement parks and water slide attractions to become a global titan that’s captured imaginations from Orlando to China. The dream team that builds the attractions, the destinations, and every aspect behind the experiences are the Imagineers.
From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before. Brands are creating apps, virtual reality experiences, pop-up branded events, and full-scale immersive tours to delight customers, tell their origin stories, show the manufacturing process, and help build deeper, emotion-based connections.
Read More (Skyword Content Standard)
I was fortunate to know the executive VP of Imagineering at Walt Disney World in Orlando (his son was my best surfing and cycling buddy in high school / college). I got the inside scoop on how Disney produced their story-themed attractions. Then my buddy and I were the first two “test particles” (that’s what the imagineers called us) at Typhoon Lagoon. Yep, the first two surfers at the wave pool.
Prior to Typhoon Lagoon, in the mid-1970’s in college I worked for an engineering firm that tested a lake/beach/wave machine in a Disney World lake. It was a complete failure. The wave washed away the sandy beach every 2-3 waves and the water looked like the stirred up brown cypress oil muck that it was. I got to ride 1 wave. That’s right 1. It was a white-water-willy wave only the white water was the color of barely foamy puke. Not a pleasant experience. Not all Disney rides make it to the public. In fact, most are running at 20% of their capacity for safety reasons. Typhoon Lagoon can crank out a 9 foot wave. But the public only sees 2-4 feet.
Years later I was fortunate to work for both IBM and Motorola. I was the first multimedia producer at both companies so I got to work with Disney imagineers to build business and home of the future exhibits at EPCOT. I learned how to develop stories with the integrated Disney spin. A great experience.
