Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.
The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.
Cheddar Video [8:04]
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Tips for founders and others whose jobs require constantly meeting new people.
— Read on hbr.org/2018/05/how-to-keep-networking-from-draining-you
Good advice. Quality over quantity to max out networking.
What you say, what I say, is important. It has power.
Our words can lift others up, make folks feel good, protect them from hurtful feelings, and more.
Words can also cut and hurt.
They can destroy a relationship, hurt your family, ruin a kid’s self esteem, bring bad feelings or cause a crisis in your organization, get you fired, and even cause someone to hurt themselves.
In addition, the WAY we say something is important. Your tone and body language communicate as much or more than the words themselves.
If you say something hurtful or in a hurtful way, be sure to apologize and ask for forgiveness as quickly as possible. They may not forgive you right away; but, at least you took responsibility for your actions.
In our close personal relationships with a spouse, children, and family it’s even more important to repair our relationship after we have used words to hurt. Words can destroy trust and the desire to be close to each other.
We all make mistakes with our words. Remember the power that they have. Our words can live rent free in someone’s head forever.
When it comes to communicating on social media, you and your organization don’t need a complicated policy manual. Instead, a good rule is to just never say anything you wouldn’t want your mother to see or hear.
On the Internet, your words will last forever. Future relationships, spouses, employers, clients, will be able to see them – forever. Those words aren’t easily retracted or forgiven.
Be careful out there.
Bill Cosby: The Master at Work
One of the best communicators EVER just went back on after a 30 year break. Listen to his bit on The Game of Chess and you’ll see a master at work.
It’s not just his words, which are written before the show. His timing, intonation, and facial expressions are a lesson in how powerful body language is.
The Cos is a master storyteller.
Press Play to Watch the Video Segment (Trailer):
You can see the whole show by ordering the DVD or downloading from iTunes for $9.99.*
*NOTE: Brown Ltd. & BrownieBytes.net have no commercial interest in this product or program.
