#Video is a major player in social media – produce useful industry #news [FOR #FREE] to attract attention to your #brand.
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Facebook can’t find enough local news for its local news service
— Read on www.engadget.com/amp/2019/03/18/facebook-local-news-availability-today-in-journalism-project/
An underreported story about a half-baked advance caught fire and scorched its way through social media, onto TV, and into the minds of millions.
— Read on www.statnews.com/2019/02/01/modern-tragedy-fake-cancer-cures/
I’ve been doing some research on video news delivery over the Internet and found these as some of the best.
Why off-network? Because the TV, cable, and satellite news providers have a formula to get you to watch their commercials and it drives most of us crazy – long on tease and promotion, short on information and actual news.
You can spend a half hour watching network or local affiliate news and get about 8-12 stories. Who has time for that? I really don’t care to watch their non-stop fancy production graphics and their promos. Get to the news already! Those same 8-12 stories can be delivered in 10-15 minutes without all the fluff.
The news videos I found are not big on hi-end video production values but they provide a lot of information in their broadcasts.
Vimeo has over 13 thousand videos in their “news” and reporting & journalism categories. That includes a lot of promo videos masquerading as news, video news packages from Iran, Vietnam, and other countries, trade show video news segments, etc.
YouTube has a mix of the usual networks, local affiliates, government or quasi-government video (like Voice of America), corporate news, and much more… 7.5 billion videos that are tagged “news.” Virtually every possible media outlet has a YouTube Channel.
Here’s just a few of the good streaming news productions that provide great information to their audiences (doesn’t include the usual networks for the above reasons):
Tech News Weekly
Non-Profit Society for Science & the Public has been published as a magazine since 1922. They started their YouTube Channel in 2013.
This Week in Palm Beach (Full Disclosure: R. Michael Brown from Brownie Bytes writes and produces this)
Australian Mid-Western Regional Council Community News
Post-lite weekly news and events for the week from Lorton Valley, Virgina Star newspaper, with Valerie Nalls of Nalls Produce
What makes these broadcasts great is the writing and producing! The audio for the most part is not off-the-cuff, it’s planned out, not lots of useless banter from the anchor or between those on the screen, and the visuals match what is said.
Seems simple, right? Believe me there is a lot of streaming drivel out there. Chatty intros and what must be inside jokes because I didn’t get it. Moving powerpoint like screens with voiceover, or no audio at all – just text on the screen to read – YIKES! Reading videos?
Of course there are many streaming news services. The more the subscribers, the higher production values. Listed in order of views or subscribers:
YouTube News (34 million subscribers)
This is the aggregation of what Google (YouTube owner) deems a news outlet.
The Young Turks (4 million subscribers)
Liberal (they say Progressive) streaming site.
Russia Today [RT] (2.8 million subscribers)
RT is a global news channel broadcasting from Moscow and Washington studios.
Vice News (3.3 million subscribers)
HBO News Network
There are many more, millions in fact. See them in the link below:
The point is, you don’t need hi-end production to deliver a great video news service to your audience. Just great writing and producing. Distribution is on the Web, video sites, and social media.
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