Category Archives: Content Marketing

YouTube to End Targeted Ads on Kids Videos – Bloomberg

To satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch, according to three people familiar with the discussion. The move could immediately dent ad sales for the video giant — though not nearly as much as other proposals on the table.
— Read on www.bloomberg.com/news/articles/2019-08-20/youtube-plans-to-end-targeted-ads-to-kids-to-comply-with-ftc

Beyond the Campaign: Times They Are A-Changing for CMOs

Beyond the Campaign: Times They Are A-Changing for CMOs
— Read on www.cmswire.com/digital-marketing/beyond-the-campaign-times-they-are-a-changing-for-cmos/amp/

#CMO The #CMS suite is the answer.

How Creative Commons drives collaboration – Vox

The platform makes it possible for creators to share their work like never before — and with legal protection. Here’s how it works.
— Read on www.vox.com/ad/20679129/creative-commons-collaboration-internet-powerful-copyright-legal

The Toxic Potential of YouTube’s Feedback Loop | WIRED

Opinion: I worked on AI for YouTube’s “recommended for you” feature. We underestimated how the algorithms could go terribly wrong.
— Read on www.wired.com/story/the-toxic-potential-of-youtubes-feedback-loop/

#AIGoneWrong

Recovering From Google’s Core Algorithm Updates

We’re continuing to see the algorithms be less forgiving of simple mistakes.
— Read on www.forbes.com/sites/forbesagencycouncil/2019/07/12/recovering-from-googles-core-algorithm-updates/amp/

Video News Taking Over Social Media

At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach. Because of social media, it has become wildly successful.  We’re getting over 12,000 views a week.  That’s right, an island town with only 7,300 physical addresses and 5,800 registered…
— Read on marketingworkstoday.wordpress.com/2018/06/27/video-news-taking-over-social-media/