Making a purchase is 85% emotional and 15% logical – this article breaks down how you can use content marketing to tap into your customers’ emotions.
In Dan Roth’s dream world, members of LinkedIn, where he has served as editor in chief since 2011, would habitually read the LinkedIn Daily Rundown with their morning cup of coffee.
They’d then turn their attention to the site’s podcast or newsletter during their commute to work. When they get to their desks, they’d open LinkedIn.com on their browsers, where they can read from a carefully curated feed of professional and business news throughout their work day. Users who felt inspired by the content would share links on their own timeline. They’d check their notifications tab to see if others have engaged with the content they share.
Who knows? They might even talk about one of LinkedIn’s articles at their next staff meeting.
This is Roth’s aspiration for LinkedIn’s 645 million members and for workers who have yet to use the site. He envisions LinkedIn as the perfect “utility” for professionals.
— Read on amp.cnn.com/cnn/2019/10/23/media/linkedin-journalists/index.html
LEGO YouTube Channel Hits Over 10 Billion Views, Making It the Most Popular Brand Channel on the Site
— Read on people-com.cdn.ampproject.org/c/s/people.com/human-interest/lego-hits-over-10-billion-views-on-youtube-most-popular-brand-channel/
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic…
— Read on www.macrumors.com/2020/07/13/apple-work-from-home-video/
Getting Creative With Storytelling During Covid-19 – Adweek
— Read on www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/creativity/getting-creative-with-your-storytelling-when-the-world-is-on-pause/amp/
The pandemic has not only tested Walgreens’ operating model and stock levels – it’s also forced the brand to rethink its e-commerce and marketing strategy. Its chief marketing officer reveals why Covid-19 has been a “wake-up” call for the business.
— Read on www.thedrum.com/news/2020/07/01/it-s-been-wake-up-call-walgreens-cmo-flexing-its-digital-muscle-post-covid-19
If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.
Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY
How to Build a Brand Story That Buyers Emotionally Connect With
— Read on www.entrepreneur.com/amphtml/351408
Generation-Z, the group of consumers born between 1997 and 2015, turns much of what millennials thought and did on its head. This group has unique needs and beliefs, along with a huge size and large purchasing power.
— Read on www.forbes.com/sites/blakemorgan/2020/02/28/50-stats-all-marketers-must-know-about-gen-z/
It’s easy to forget about the basic SEO steps I’m going to outline below, but they shouldn’t be overlooked.
Because the minute I stop taking them is the minute my content starts attracting fewer targeted visitors. Same goes for you.
So let’s start at the top, because the first one is by far the most important of the seven — and it will take me the longest to explain.
SEO Step #1: Be extra intentional about your SEO title tag
SEO Step #2: While you’re at it, be strategic with your meta description too
SEO Step #3: Decide if your post will need a 301 redirect in the future
SEO Step #4: See if you should add a “noindex” tag
See the details from @JerodMorris about each step and the other 3 steps by clicking the CopyBlogger link below: