Category Archives: Content Marketing

Beyond the Campaign: Times They Are A-Changing for CMOs

Beyond the Campaign: Times They Are A-Changing for CMOs
— Read on www.cmswire.com/digital-marketing/beyond-the-campaign-times-they-are-a-changing-for-cmos/amp/

#CMO The #CMS suite is the answer.

How Creative Commons drives collaboration – Vox

The platform makes it possible for creators to share their work like never before — and with legal protection. Here’s how it works.
— Read on www.vox.com/ad/20679129/creative-commons-collaboration-internet-powerful-copyright-legal

The Toxic Potential of YouTube’s Feedback Loop | WIRED

Opinion: I worked on AI for YouTube’s “recommended for you” feature. We underestimated how the algorithms could go terribly wrong.
— Read on www.wired.com/story/the-toxic-potential-of-youtubes-feedback-loop/

#AIGoneWrong

Recovering From Google’s Core Algorithm Updates

We’re continuing to see the algorithms be less forgiving of simple mistakes.
— Read on www.forbes.com/sites/forbesagencycouncil/2019/07/12/recovering-from-googles-core-algorithm-updates/amp/

Video News Taking Over Social Media

At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach. Because of social media, it has become wildly successful.  We’re getting over 12,000 views a week.  That’s right, an island town with only 7,300 physical addresses and 5,800 registered…
— Read on marketingworkstoday.wordpress.com/2018/06/27/video-news-taking-over-social-media/

Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times

Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html