Monthly Archives: January 2014

Words Can Kill

Words Can KillWhat you say, what I say, is important.  It has power.

Our words can lift others up, make folks feel good, protect them from hurtful feelings, and more.

Words can also cut and hurt.

They can destroy a relationship, hurt your family, ruin a kid’s self esteem, bring bad feelings or cause a crisis in  your organization, get you fired, and even cause someone to hurt themselves.

In addition, the WAY we say something is important.  Your tone and body language communicate as much or more than the words themselves.

If you say something hurtful or in a hurtful way, be sure to apologize and ask for forgiveness as quickly as possible.  They may not forgive you right away; but, at least you took responsibility for your actions.

In our close personal relationships with a spouse, children, and family it’s even more important to repair our relationship after we have used words to hurt.  Words can destroy trust and the desire to be close to each other.

We all make mistakes with our words.  Remember the power that they have.  Our words can live rent free in someone’s head forever.

When it comes to communicating on social media, you and your organization don’t need a complicated policy manual.  Instead, a good rule is to just never say anything you wouldn’t want your mother to see or hear.

On the Internet, your words will last forever.  Future relationships, spouses, employers, clients, will be able to see them – forever.  Those words aren’t easily retracted or forgiven.

Be careful out there.

State-of-the-Art Interactive Design

Mass Explained Screens

If you are a multimedia producer, interactive designer, graphic designer, writer, or illustrator, check out this new iPad App and learn.  It’s like the National Geographic of the Roman Catholic Mass – all explained using multimedia.

A friend of mine, Dan Gonzalez, has developed this amazing work.

Mass Explained iPad App is the National Geographic version of the Catholic Mass

Dan is one of the top designers, illustrators, and interactive media producers in the world.  And he’s a devout Catholic right here in Miami.

May I ask that you check it out and forward it to all your friends?

Also “Like” and “Follow” Dan to see the next release.  That’s right, there’s more to come.  Stay tuned!

Click to see the website describing this amazing project (Mass Explained)

Click Here to Go to the Mass Explained App Page



Professional Writers vs. Everyone Else

Rewriting on Steroids

Rewriting on Steroids

A friend recently told me that they hired a marketing copywriter from one of those online sweatshops where “writers” will work for $5 an hour, and in some cases, less. 

While it’s true that you can knock out a letter, or email, to home on the first try, professional writers are worth the fee they charge.  After all, the art of writing is rewriting.  Anyone working for $5 an hour either isn’t a pro, isn’t very talented, or isn’t working very hard for you.

Think of it this way… a cheap writer is like a cheap “date.”  You get exactly what you pay for – and all the bad stuff too.

The content I saw from the online sweatshop was at best amateur.  No focus, not helpful, nothing that would motivate anyone to do anything, full of cliches that would make a reader or buyer gag, etc.  It came complete with poor grammar and misspellings.

It was clear no research was done, no creative thought was attempted, and no real quotes from real customers.  Just words. Lots and lots of them.  Abraham Lincoln said, “I’m sorry I wrote such a long letter. I didn’t have time for a short one.”  Tight copy takes time and a focus on the objective.

It’s true. Great copy is shorter, has a purpose, is well researched, creative to meet the objective, is a story told well, and works to achieve exactly what the client wants – sales, more web traffic, more foot traffic, signups for information, or whatever the client needs.

The real problem with hiring a sweatshop writer isn’t the cost.  “Hey, so what if I lose $5 an hour,” said my friend. 

I asked him after the failed attempt was over, could you afford the waste of time?  You can’t get that back.