Category Archives: NewsJacking

Brand Journalism on Steroids

Hey, nobody would ever accuse me of being a fan of lawyers, especially personal injury ones.

However, this guy took a news event about the murder of his own brother and turned it into a local 2 min. Superbowl commercial in Savannah, GA area.  Talk about NewsJacking!

This is creative non-fiction brought into movie-like special effects.  It’s not just an ad for his law practice.  The lawyer, Jamie Casino, is trying to set the record straight about the local chief of police, Willie Lovett.  You can’t make this stuff up.  Even the character names fit.

Carl Hiaasen couldn’t make a more amazing parody of southern cops and local ambulance chasers.

What do you think?