Category Archives: Communication

Larry Roberts, Grandfather of the Internet, Dies at 81

Lawrence “Larry” Roberts, one of a small handful of people who can truly be called the grandparents of the internet, died of a heart attack on December 26 at his home in Redwood City, California. He was 81 years old.
— Read on paleofuture.gizmodo.com/larry-roberts-grandfather-of-the-internet-dies-at-81-1831396626

35 years ago, Isaac Asimov was asked by the Star to predict the world of 2019. Here is what he wrote | The Star

The famed science fiction writer was wrong about a world government, but pretty close on robots. On computers, though …
— Read on snip.ly/7cp595

CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future

CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
— Read on www.google.com/amp/s/www.forbes.com/sites/jenniferrooney/2018/09/24/cmo-next-2018-50-marketing-chiefs-who-are-redefining-the-role-and-shaping-the-future/amp/

How to Balance SEO Strategy with Brand Storytelling

Never again choose between good brand storytelling and SEO. Here’s how marketers can keep it creative while staying on top of their keyword strategy.
— Read on www.skyword.com/contentstandard/storytelling/how-to-balance-seo-strategy-with-brand-storytelling/

The greatest threat to American journalism: the loss of neutral reporting | TheHill

Journalists have more freedom, more reach, and more ability to inform than ever before — but those advantages bring an even greater responsibility to the public.
— Read on thehill.com/opinion/white-house/417921-the-greatest-threat-to-american-journalism-the-loss-of-neutral-reporting

Coors Light and National Geographic Discover What’s Next

Screen Shot 2018-09-26 at 2.13.41 PM.pngThe Benefits of #BrandStorytelling #branding #brandjournalism #partnerships #storytelling

Storytelling has become an invaluable tool for brands across all industries. For ‘My Next,’ in particular, the initiative and partnership allowed Nat Geo to help bring the story of what’s next for both Coors Light and National Geographic Explorers to life. And, like its brand partnership vetting process, Nat Geo has a very specific way that it approaches brand storytelling.

Wiese noted, “We look at brand storytelling the same way we do with any content across our global television, digital, social, and print channels. Great stories have the power to transform the way we understand the world and our role in it. Nat Geo stories focus on humanity, authenticity, curiosity, and purpose.”

However, beyond the visuals, Wiese noted that excellent brand storytelling must have a protagonist or hero who audiences inherently want to follow. “And, we’re lucky to already have those heroes in our explorers, photographers, scientists, and creators. They have made National Geographic the globally revered media company it is today and for the past 130 years.”

Read More (Forbes)