Category Archives: Tips & Hints

Government Bans 47 More Chinese Apps in India After TikTok, 58 Others Banned in June: Report | Technology News

Government Bans 47 More Chinese Apps in India After TikTok, 58 Others Banned in June: Report | Technology News
— Read on gadgets-ndtv-com.cdn.ampproject.org/c/s/gadgets.ndtv.com/apps/news/chinese-47-apps-ban-india-government-2269400

LinkedIn Now Lets Freelancers And SMBs List Their Services On Their Profile

Back in March, we wrote about a new feature that Jane Manchun Wong spotted being tested by LinkedIn, which allows users on the platform to look for recommendations on professionals who provide specific services.

Then in April, Wong spotted another new option for users to fill out a ‘Services’ section on their profiles to allow freelancers to showcase their services.

The two go hand in hand, and the latter is now rolling out to small business leaders and freelancers who have a Premium Business subscription in the U.S.

linkedin-now-lets-freelancers-and-small-businesses-list-services

Those who have access to the new feature will have the ability to share what services they provide right on their profile, thus showing other members that they are “open for business.”

Read More (Wersm.com)

 

Getting Creative With Storytelling During Covid-19 – Adweek

Getting Creative With Storytelling During Covid-19 – Adweek
— Read on www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/creativity/getting-creative-with-your-storytelling-when-the-world-is-on-pause/amp/

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech

If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.

Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY

The Gospel According to Peter Thiel

Michael Gibson still remembers his first day working for Peter Thiel. Like many of Thiel’s hires, he’d met the contrarian investor through several of the PayPal founder’s variously eccentric political ventures. A onetime self-described “unemployed writer in L.A.,” who’d left a doctoral program in philosophy at Oxford, Gibson had met Thiel through his work at the Seasteading Institute, a Thiel-funded attempt to create a libertarian “floating city” in international waters. Then Thiel asked him to help teach a class at Stanford Law School on philosophy, technology, and politics. And then Thiel asked him to work for his hedge fund. Gibson had no intention of working in finance, or any experience in doing so, but he and Thiel had, he felt, “gelled philosophically,”
— Read on www.city-journal.org/peter-thiel

Why Sleep Deprivation Kills | Quanta Magazine

Going without sleep for too long kills animals but scientists haven’t known why. Newly published work suggests that the answer lies in an unexpected part of the body.
— Read on www.quantamagazine.org/why-sleep-deprivation-kills-20200604/

#TeamNoSleep

Adapt Your Marketing Strategy for COVID-19

From Gartner:

In a crisis situation subject to rapid change, CMOs need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands.

Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected in every ad campaign, message and channel. You set the tone for how customers perceive the brand during a difficult time.

Taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy. 
“Long before the coronavirus emerged, consumer trust in both government and large brands had eroded.”
“Among marketing’s greatest challenges is foreseeing how customer wants, needs, expectations and purchasing decisions will evolve,” says Augie Ray, VP Analyst, Gartner. “Customers themselves won’t know until COVID-19 infections, fears and restrictions occur in their workplaces, locales and lives.”

Marketers shouldn’t wait for problems to develop or the market to point in a clear direction before making plans and taking action. Instead, follow a four-step action plan to define scenarios, monitor customers and plan for marketing changes.
— Read on www.gartner.com/en/marketing/insights/articles/adapt-the-marketing-strategy-for-covid-19