Category Archives: Marketing

The Next Evolution Of Brand Storytelling

With more than 400 million active users every day, stories—the interactive videos at the top of social feeds—are eclipsing other forms of content and are quickly becoming the status quo of sharing.
— Read on www.cmo.com/opinion/articles/2019/3/11/the-next-evolution-of-brand-storytelling.html

Influencers Are Abandoning the Instagram Look – The Atlantic

The look made famous by the platform just doesn’t resonate anymore.
— Read on amp.theatlantic.com/amp/article/587803/

FTC targets suspicious ad claims by diamond and non-hi pot CBD brands: Marketer’s Brief | AdAge

FTC targets suspicious ad claims by diamond and CBD brands: Marketer’s Brief | AdAge
— Read on adage.com/article/cmo-strategy/ftc-targets-suspicious-ad-claims-diamond-cbd-brands/317226

Facebook’s US user base declined by 15 million since 2017, according to survey – The Verge

Facebook’s user base is shrinking, particularly in the coveted 12- to 34-year-old demographic, according to new survey data compiled by market research firm Edison Research. The survey, which only collected data about users in the US (Facebook’s most lucrative market), found that 15 million fewer people use Facebook today than they did in 2017, with the biggest drop being among teen users and millennials.
— Read on www.theverge.com/2019/3/6/18253274/facebook-users-decline-15-million-people-united-states-privacy-scandals

Bad News for Travel and Tourism Brands: Vacation Shaming Is a Thing – Adweek

Bad News for Travel and Tourism Brands: Vacation Shaming Is a Thing – Adweek
— Read on www.adweek.com/brand-marketing/bad-news-for-travel-and-tourism-brands-vacation-shaming-is-a-thing/