The pandemic has not only tested Walgreens’ operating model and stock levels – it’s also forced the brand to rethink its e-commerce and marketing strategy. Its chief marketing officer reveals why Covid-19 has been a “wake-up” call for the business.
— Read on www.thedrum.com/news/2020/07/01/it-s-been-wake-up-call-walgreens-cmo-flexing-its-digital-muscle-post-covid-19
‘It’s been a wake-up call’ – Walgreens CMO on flexing its digital muscle post-Covid-19 | The Drum
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