AI Copywriting – Does it Work?

AI copywriting is the hot new tool in the marketer’s toolkit, but let’s not get carried away. Yes, AI can churn out content quickly, generate headlines, and help with product descriptions.

But can it do the necessary customer research and craft compelling copy that stirs emotions, persuades readers, and builds lasting customer relationships? Not quite.

Great Copywriting Secret

The secret to great copywriting has always been understanding the customer / reader / viewer — what makes them tick, what keeps them up at night. It’s empathy and insight that AI, no matter how advanced, can’t replicate because it doesn’t know who your customers are and what they care about.

So, while AI can assist with certain tasks, it won’t replace the power of a skilled copywriter who knows how to do market research with actual customers and connect on a human level. Are any of the AI systems going to contact your customers and learn about them? No.