Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

Persuasion has been around forever and is mandatory for your business, but you need to understand how it works. It impacts our choices, shapes decisions, and prompts action.

If you want your business to thrive, get a grip on this art. There are only two ways to persuade.

1. Significant Emotional Events and 2. Repeated Messages

First, at the core lies psychology, particularly significant emotional events like crises… …or amazing great news… …and second, the repeated message strategy, much like ads and commercials.

These two ways can boost your influence on customers, businesses, and government entities.

SEE MORE: [R. Michael Brown Marketing & Communications Consulting]