Monthly Archives: May 2025

MARKETING MASTERCLASS Persuasion that Works: Hit the Heart – Then Hit Replay

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

Persuasion has been around forever and is mandatory for your business, but you need to understand how it works. It impacts our choices, shapes decisions, and prompts action.

If you want your business to thrive, get a grip on this art. There are only two ways to persuade.

1. Significant Emotional Events and 2. Repeated Messages

First, at the core lies psychology, particularly significant emotional events like crises… …or amazing great news… …and second, the repeated message strategy, much like ads and commercials.

These two ways can boost your influence on customers, businesses, and government entities.

SEE MORE: [R. Michael Brown Marketing & Communications Consulting]

Male Woodpecker Attacks Car Mirrors to Kill Competition During Mating Season

By  HOLLY RAMER and RODRIQUE NGOW I Updated 12:47 PM EDT, April 30, 2025

ROCKPORT, Mass. (AP) — Rockport residents have a history of fighting off invaders, but not this time.

During the War of 1812, townsfolk in the tiny fishing village hurled rocks at British soldiers using their stockings as slings. Now, they’re slinging trash bags and towels over the side mirrors of their cars to protect them from a destructive and determined pileated woodpecker.

Over the last few weeks, the bird has broken more than two dozen mirrors and at least one vehicle’s side window. But residents are taking the violence in stride.

“Everybody’s having a good laugh about it,” said Ben Favaloro. “Nobody wants harm to the bird. He’s always welcome back.”

See More [AP News]

Sometimes you just need a really big cup of #coffee…

Need marketing or freelance writing / producing this summer? Contact Mike@RMichaelBrown.com

Content Portfolios

Multimedia

Writing

Author of New eBook [February, 2025] – You Are the Media Now: 8-Step Content Marketing System to Boost Sales