Category Archives: Advertising

Facebook can’t find enough local news for its local news service

Facebook can’t find enough local news for its local news service
— Read on www.engadget.com/amp/2019/03/18/facebook-local-news-availability-today-in-journalism-project/

Instagram Shed Some Light on Its Game Plan for Branded Content in 2019 – Adweek

Instagram Shed Some Light on Its Game Plan for Branded Content in 2019 – Adweek
— Read on www.adweek.com/digital/instagram-shed-some-light-on-its-game-plan-for-branded-content-in-2019/

This Might Be The Most Brilliant Gun Safe Ad We’ve Ever Seen – Digg

It’s a safe for all purposes — you can store anything in there, from your family heirlooms to your lunch.
— Read on digg.com/video/liberty-safe-ad

CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future

CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
— Read on www.google.com/amp/s/www.forbes.com/sites/jenniferrooney/2018/09/24/cmo-next-2018-50-marketing-chiefs-who-are-redefining-the-role-and-shaping-the-future/amp/

How to Balance SEO Strategy with Brand Storytelling

Never again choose between good brand storytelling and SEO. Here’s how marketers can keep it creative while staying on top of their keyword strategy.
— Read on www.skyword.com/contentstandard/storytelling/how-to-balance-seo-strategy-with-brand-storytelling/

Coors Light and National Geographic Discover What’s Next

Screen Shot 2018-09-26 at 2.13.41 PM.pngThe Benefits of #BrandStorytelling #branding #brandjournalism #partnerships #storytelling

Storytelling has become an invaluable tool for brands across all industries. For ‘My Next,’ in particular, the initiative and partnership allowed Nat Geo to help bring the story of what’s next for both Coors Light and National Geographic Explorers to life. And, like its brand partnership vetting process, Nat Geo has a very specific way that it approaches brand storytelling.

Wiese noted, “We look at brand storytelling the same way we do with any content across our global television, digital, social, and print channels. Great stories have the power to transform the way we understand the world and our role in it. Nat Geo stories focus on humanity, authenticity, curiosity, and purpose.”

However, beyond the visuals, Wiese noted that excellent brand storytelling must have a protagonist or hero who audiences inherently want to follow. “And, we’re lucky to already have those heroes in our explorers, photographers, scientists, and creators. They have made National Geographic the globally revered media company it is today and for the past 130 years.”

Read More (Forbes)