Category Archives: Advertising

The Toxic Potential of YouTube’s Feedback Loop | WIRED

Opinion: I worked on AI for YouTube’s “recommended for you” feature. We underestimated how the algorithms could go terribly wrong.
— Read on www.wired.com/story/the-toxic-potential-of-youtubes-feedback-loop/

#AIGoneWrong

France approves digital tax plan despite warnings by the Trump administration | One America News Network

Breaking News, Latest News and Current News from OANN.com. Breaking news and video. Latest Current News: U.S., World, Entertainment, Health, Business, Technology, Politics, Sports.
— Read on www.oann.com/france-approves-digital-tax-plan-despite-warnings-by-the-trump-administration/

Recovering From Google’s Core Algorithm Updates

We’re continuing to see the algorithms be less forgiving of simple mistakes.
— Read on www.forbes.com/sites/forbesagencycouncil/2019/07/12/recovering-from-googles-core-algorithm-updates/amp/

Video News Taking Over Social Media

At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach. Because of social media, it has become wildly successful.  We’re getting over 12,000 views a week.  That’s right, an island town with only 7,300 physical addresses and 5,800 registered…
— Read on marketingworkstoday.wordpress.com/2018/06/27/video-news-taking-over-social-media/

What Makes a CMO Successful?

www.forbes.com/sites/thomasbarta/2019/06/25/what-makes-a-cmo-successful-lessons-from-over-three-hundred-interviews/

Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times

Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html

Google’s core June 2019 algorithm change hurts Daily Mail

The search giant just tweaked its algorithm with a core update for June 2019, and there already seems to be an impact.

— Read on www.fastcompany.com/90360580/googles-core-june-2019-algorithm-change-hurts-daily-mail