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Category Archives: Advertising
Sell Outcomes, Not Products
Crazy/Genius: Why Should We Care About Privacy? – The Atlantic
The Atlantic podcast Crazy/Genius returns to explain how privacy became the most important idea on the internet—and why it’s still so confusing.
— Read on www.theatlantic.com/ideas/archive/2019/05/crazygenius-season-three-privacy-internet/589078/
My Take by Brownie Bytes
#Google #Facebook #Amazon and #Twitter don’t have our best interests in mind especially when it comes to privacy. They are amoral techies with an agenda that we cannot trust.
The Next Evolution Of Brand Storytelling
With more than 400 million active users every day, stories—the interactive videos at the top of social feeds—are eclipsing other forms of content and are quickly becoming the status quo of sharing.
— Read on www.cmo.com/opinion/articles/2019/3/11/the-next-evolution-of-brand-storytelling.html
Alexa, Why are Your Employees Looking at My Data?
FTC targets suspicious ad claims by diamond and non-hi pot CBD brands: Marketer’s Brief | AdAge
FTC targets suspicious ad claims by diamond and CBD brands: Marketer’s Brief | AdAge
— Read on adage.com/article/cmo-strategy/ftc-targets-suspicious-ad-claims-diamond-cbd-brands/317226
Another Facebook user-data scandal: Thursday Wake-Up Call | AdAge
Droga5’s big move. Plus, another Facebook user-data scandal: Thursday Wake-Up Call | AdAge
— Read on adage.com/article/agency-news/droga5s-big-move-plus-another-facebook-user-data-scandal-thursday-wake-call
Brownie Bytes 