Book Review by R. Michael Brown, B2B Business Journalist and Copywriter

I really like this book. The most important lesson from Chapter 1 of The Infinite Game by Simon Sinek is this:

Business—and life—are infinite games, and to succeed long-term, leaders must stop playing with a finite mindset.

In this chapter, Sinek contrasts finite games (like football or chess, with clear rules and winners) with infinite games, where the objective is not to win, but to keep playing and evolving.

Business, he argues, is an infinite game—there’s no final victory or endpoint. Yet many leaders mistakenly play it with a finite mindset, focusing on beating competitors, short-term wins, and quarterly results.

Sinek’s key message:

“When we lead with a finite mindset in an infinite game, we set ourselves up for failure. Only infinite-minded leaders create organizations that are resilient, enduring, and inspiring.”

This shift in mindset—from winning to growing, from competing to advancing a Just Cause—is the foundation for sustainable success and purpose-driven leadership.

See More at RMichaelBrown.com

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