Category Archives: Brand Storytelling

How Marketers Are Using AI And Machine Learning To Grow Audiences

MarTech has changed the game for both B2B and B2C marketers. Read how marketers are using AI and machine learning to reach and engage customers.
— Read on www.forbes.com/sites/danielnewman/2019/06/04/how-marketers-are-using-ai-and-machine-learning-to-grow-audiences/amp/

Beyond the Campaign: Times They Are A-Changing for CMOs

Beyond the Campaign: Times They Are A-Changing for CMOs
— Read on www.cmswire.com/digital-marketing/beyond-the-campaign-times-they-are-a-changing-for-cmos/amp/

#CMO The #CMS suite is the answer.

The Winners Of The 2019 iPhone Photography Awards Are Gorgeous – Digg

This is just more proof that you don’t need an expensive camera to take breathtaking photos.
— Read on digg.com/2019/iphone-photography-awards-2019-winners

How Creative Commons drives collaboration – Vox

The platform makes it possible for creators to share their work like never before — and with legal protection. Here’s how it works.
— Read on www.vox.com/ad/20679129/creative-commons-collaboration-internet-powerful-copyright-legal

The Toxic Potential of YouTube’s Feedback Loop | WIRED

Opinion: I worked on AI for YouTube’s “recommended for you” feature. We underestimated how the algorithms could go terribly wrong.
— Read on www.wired.com/story/the-toxic-potential-of-youtubes-feedback-loop/

#AIGoneWrong

Recovering From Google’s Core Algorithm Updates

We’re continuing to see the algorithms be less forgiving of simple mistakes.
— Read on www.forbes.com/sites/forbesagencycouncil/2019/07/12/recovering-from-googles-core-algorithm-updates/amp/

Video News Taking Over Social Media

At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach. Because of social media, it has become wildly successful.  We’re getting over 12,000 views a week.  That’s right, an island town with only 7,300 physical addresses and 5,800 registered…
— Read on marketingworkstoday.wordpress.com/2018/06/27/video-news-taking-over-social-media/