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Category Archives: Brand Storytelling
Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times
Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html
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Sell Outcomes, Not Products
We Can’t Tell If This Is The Best Or Worst Brand Tweet Of All Time – Digg
Writer Tony Posnanski got into a little beef with the Twitter account for coconut water brand Vita Coco on Wednesday and things took a rather unexpected turn.
— Read on digg.com/2019/vita-coco-pee-tweet
The Next Evolution Of Brand Storytelling
With more than 400 million active users every day, stories—the interactive videos at the top of social feeds—are eclipsing other forms of content and are quickly becoming the status quo of sharing.
— Read on www.cmo.com/opinion/articles/2019/3/11/the-next-evolution-of-brand-storytelling.html
Influencers Are Abandoning the Instagram Look – The Atlantic
The look made famous by the platform just doesn’t resonate anymore.
— Read on amp.theatlantic.com/amp/article/587803/
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