Category Archives: Branding

Architecture Expert Gives A Thorough Analysis Of The Stunning Decline Of The American Mall – Digg

A quarter of all American malls will close by 2022. An architecture professor explains why malls are failing and what their future entails.
— Read on digg.com/video/architecture-expert-on-the-decline-of-malls

What Makes a CMO Successful?

www.forbes.com/sites/thomasbarta/2019/06/25/what-makes-a-cmo-successful-lessons-from-over-three-hundred-interviews/

SpaceX: Not Perfection at First

All those perfect #SpaceX missions weren’t always that way. Lots of 💥 before perfection. Great videos with #humor!

How Not to Land an Orbital Rocket Booster https://youtu.be/bvim4rsNHkQ via @YouTube

Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times

Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html

Google’s core June 2019 algorithm change hurts Daily Mail

The search giant just tweaked its algorithm with a core update for June 2019, and there already seems to be an impact.

— Read on www.fastcompany.com/90360580/googles-core-june-2019-algorithm-change-hurts-daily-mail

Join Us: Brand Storytelling & Journalism LinkedIn Group

Free to join and see the latest on the topic!

www.linkedin.com/groups/3714045

Sell Outcomes, Not Products

www.linkedin.com/feed/update/urn:li:activity:6539089331452198912