Category Archives: Broadcasting

Introducing Made in the USA Today Website & Podcast

Alright, America, buckle up! It’s launch day for Made in the USA Today, the podcast and website that’s gonna light a fire under this country’s manufacturing comeback.

I’m here for R. Michael Brown, your host, reporter, and your guide through the wild, patriotic ride that is the “Made in the USA” movement. We’re not here to sugarcoat anything—we’re diving into the good, the bad, and the downright infuriating.

So, let’s get to it!

Picture this: it’s 2025, and America’s waking up. The “Made in the USA” label is back, and it’s hotter than a summer barbecue.

People are fed up with cheap foreign junk, and they’re demanding American-made goods that scream quality, pride, AND JOBS. But, hold the phone—this isn’t some feel-good story. It’s a gritty, complicated fight, and we’re gonna break it down like nobody else.

First up, reshoring. That’s the buzzword, and it’s real. The eggheads at the National Institute of Standards and Technology—dropped a truth bomb in February 2025: the COVID-19 disaster showed us our supply chains were a house of cards.

Remember those empty shelves? Yeah, never again.

So, companies are bringing manufacturing back to the good ol’ U.S.A., and with a new administration turning up the heat, small and medium-sized businesses are going all-in. They’re using cool tech like 3D printing and smart manufacturing to keep up.

Sounds awesome, right? Well, not so fast. This stuff costs a fortune to set up, and you’ve gotta retrain workers to run the new toys. It’s like trying to rebuild a muscle car from scratch—doable, but it’s gonna take time.

Now, let’s talk about you, the American folks. You’re the ones driving this bus.

I’ve been lurking on X, and the vibe is clear: you’re pumped for American-made products that last longer than a TikTok trend. You’re waving the flag, and it’s beautiful.

Take the Dobyns Family’s “America First” T-shirt—100% U.S.-grown cotton, priced at $17.76 cents – because, that’s the most patriotic price ever – 1776. It’s like wrapping yourself in the Declaration of Independence.

But here’s the kicker: the Federal Trade Commission says “Made in USA” means all – or virtually all – of a product’s gotta be American like Dobyns. Sounds simple, but it’s a hot mess.

CarEdge says 117 car models are assembled here in 2025, but they’re still grabbing parts from Canada and Mexico. Are we making cars or playing Legos from around the world?

On the corporate side, it’s a tale of two Americas….

SEE MORE [Made in the USA Today]

Who was Lurch?

Aggregated by R. Michael Brown, Writer, AI Editor

Uncle Festus and Lurch from the Addams Family TV show

Lurch was a fictional character created by American cartoonist Charles Addams as a butler to the Addams Family. In the original television series, Lurch was played by Ted Cassidy.

He is a 6 ft. 9 in. tall, shambling, gloomy butler. In the original Addams Family television series, Lurch has a deep and resonant voice. Although fully capable of normal speech, Lurch often communicates via simple inarticulate moans, which, much like the dialogue of Cousin Itt, his employers have no trouble understanding.

Like any butler, Lurch tries to help around the house, but occasionally his great size and strength cause trouble. He clearly takes pride in his work and is willing to do even the most arduous task.

His character often demonstrates signs of frustration towards his employers; however, his continued presence also suggests loyalty. As a result, he appears to be one of the family.

The family summons him with an ever-present bell pull (in the form of a hangman’s noose). When pulled, it produces a loud gong noise that shakes the house, to which Lurch instantly appears and responds, “You… rang?”, even if wide-angle shots reveal that he was clearly nowhere in the vicinity before; on a few occasions Lurch arrives even before the bell pull is tugged.

Much of Lurch’s history, including his first name and the nature of his relationship to any other Addamses, was originally unspecified. “Lurch” was revealed during the original TV series to be a surname, as there was a “Mother Lurch” who appeared in one episode (portrayed by Ellen Corby). She addressed Lurch as “Sonny”, which could either be a parental nickname or his actual first name. As for his father, he was mentioned twice, once in the second animated series, and in an apparent reference to his Frankenstein’s monster-like appearance, Lurch said, smiling, “He put me together.” And another time in the original series where Lurch mentions his father wanted him to be a jockey (typically short and light people) instead of a butler.

It was stated in Addams Family Reunion that Lurch is part Addams. This plays into his being a creation similar to Frankenstein’s monster. The only definite body part that is from an Addams is his heart. Lurch’s mother appears to be a physically normal, elderly woman, although she does not see anything unusual about the Addams family or their home, with the exception of Thing.

“Lurch” as a Florida ocean lifeguard in Ormond Beach

A decade before Ted Cassidy played Lurch on The Addams Family (and appeared in Star Trek, The Twilight Zone, Butch Cassidy and the Sundance Kid and other films and series) he was an Ormond Beach lifeguard who earned a double major in Speech and Drama at DeLand’s Stetson University. That’s him, second from left. Handsome fella and, by all accounts, a very nice man.

Theodore Crawford Cassidy (July 31, 1932 – January 16, 1979) was an American actor. He tended to play unusual characters in offbeat or science-fiction works, such as Star Trek and I Dream of Jeannie, and he played Lurch on The Addams Family TV series of the mid-1960s.[1][2] He also narrated the intro sequence for the 1977 live-action The Incredible Hulk TV series and provided the growls and roars for the Hulk for the first two seasons before his death. [Wikipedia]

Brownie Bytes Has a Substack Newsletter Now!

Made You Look Brownie Bytes Newsletter Masthead
Brownie Bytes Made You Look Newsletter Masthead

Stay up-to-date

You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.

See our latest post:

Join the crew

Be part of a community of people who share your interests.

Check Us Out! [Browniebytes.Substack.com]

Local Marketing – Shopping | Business Works

Did you know that a staggering 54% of viewers suspect brands of “pandering” when local ads feel inauthentic?

This surprising revelation from The Local Lift white paper, conducted by Locality and The Harris Poll in November 2024, highlights a critical pitfall most businesses overlook: authenticity is non-negotiable in marketing.

The study shows 71% of Americans expect localized messaging, with 81% of 18-34-year-olds prioritizing it.

Local video ads far outshine national ones in relevance (68% vs. 13%), trust (47% vs. 12%), and purchase intent (63% vs. 13%). Viewers are 6x more likely to see brands in local ads as community members (63% vs. 11%), forging stronger bonds.

The report underscores the power of combining local streaming, broadcast, and social media video with over 70% of viewers agreeing local ads enhance relevance (74%), trust (73%), and curiosity (73%).

Using local news and sports as part of your marketing campaigns – and regular social posts – are an even better way to localize your content. – R. Michael Brown

See More [R. Michael Brown Marketing Consulting]

Sebring in the Spotlight with HGTV Hometown Makeover

The Sebring Community Redevelopment Agency (CRA) approved an agreement to participate in a TV show’s makeover of the downtown Circle Park Drive area with the network proposing to spend about $1 million and the CRA pitching in $1.35 million.

Downtown Circle Sebring, Florida
Downtown Circle in Sebring, Florida

Show hosts Erin and Ben Napier of Home Town Takeover has been renewed for season 3, and they will be taking their renovation expertise to Sebring. Their original and still running show is Home Town, which has eight seasons on HGTV, starting in 2016.

“Home Town Takeover” previously stopped in Wetumpka, Ala. in Season 1 and Fort Morgan, Colo. in Season 2.

See All the News & Other Media About Sebring’s Hometown Makeover as it Unfolds [R. Michael Brown]

Too Much Excitement – First an Emergency Alert Test @ 4:48 AM in Florida – then SpaceX Starship Blew Up

Florida Emergency Alert on all the cellphones in Florida

I’ve been up today since, you guessed it… 4:48 AM. Thank you Florida state government Emergency Response Team.

The governor is pissed. So am I and a lot of others throughout Florida because the alarm went out to every cellphone in the state.

But, I’ll bet the coffee companies are happy because of the millions of Floridians that couldn’t go back to sleep and just got up and got coffee. We’ll need some more between 2 and 3 PM this afternoon to stay awake beyond dinner.

Officials apologize after ‘Emergency Alert’ test sent in ‘error.’

Typically, only a few agencies have the ability to request and send out emergency notifications to cell phones, and they’re usually for imminent situations, such as severe weather warnings, an AMBER Alert for a missing child, public safety alerts, or a national emergency.

Hours later, the Florida Division of Emergency Management (FDEM) apologized for the incident in a tweet, and said the Emergency Alert System (EAS) notification was part of a monthly test, but that it was supposed to air on TV, not cell phones.

Florida Governor DeSantis’ press secretary @BryanDGRiffin says “party responsible” for 4:45 a.m. emergency alert will be fired, “This morning’s 4:45AM SERT test alert was not appropriate and not done at our direction. The party responsible will be held accountable and appropriately.”

Twitter is Lit Up

“ICYMI: Florida‘s got its feathers ruffled today because at 4:45am the EAS decided to send a TEST to our phones. All of our phones. All of them. We are grumpy.”

“To whoever decided to do a test of Florida’s Emergency Alert System at 4:45 a.m.: I hope you step on a Lego. Jerk.”

“On the night my sister’s six-month-old was actually sleeping through the night for the first time. She’s out for blood.”

“The only thing the state of Florida achieved with this 4:43am emergency alert test was helping people find out how to turn alerts off, probably at the expense of all other alerts including AMBER alerts.”

And Then… the Cool Huge Rocket Blew Up

SpaceX Starship launches
SpaceX Starship blows up at about a minute into the launch just as it tried to separate stages.
SpaceX Starship blows up at about a minute into the launch just as it tried to separate stages.

The giant rocket started to spin weirdly and wiggle, then… BOOM!

Geek wording for an explosion of SpaceX Starship today: “Starship experienced a rapid unscheduled disassembly before stage separation,” SpaceX said in a statement on Twitter.

I just want to go back to sleep at this point.

2023 Road Cycling Season Starts Here!

The GCN Racing News Show

Road racing is back with a bang as the Australian National Championships start the season in style & Zonohoven cements itself as one of the most exciting cyclocross races on the calendar! Dan is here to round up the last week of action and look ahead to more exciting racing in the weeks ahead!

Brought to you by the world’s biggest cycling channel, the Global Cycling Network (GCN), GCN Racing brings you the best of the world’s bike races to your screens, wherever you are: the finest live race commentary, in-depth analysis and behind the scenes access from your favourite events are all here. So get involved, join us, and get ready to be in the thick of the action.