Category Archives: Communication

STEP 1: CONTENT IDEAS & RESEARCH

An excerpt from “You Are the Media Now: 8-Step Content Marketing System to Boost Sales:”

Once you’ve developed your buyer personas, the next step is to brainstorm content ideas that will resonate with them. This is Step 1 of the Content System.

Content that speaks to your audience’s needs, challenges, and interests are what will set your brand apart and help you stand out in a crowded marketplace with lots of noise. The key to success is research.

Content research ensures that what you’re putting out is relevant, valuable, TRUE, and most importantly, meets the interests, emotional benefits, and demands of your target audience.

This is an area where many businesses fall short, but if done correctly, it becomes the foundation of a successful content marketing strategy.

An excerpt from “You Are the Media Now: 8-Step Content Marketing System to Boost Sales.”

Learn More [RMichaelBrown.com]

#contentmarketing
#contentcreator
#content
#contentmarketingtips

New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales

New eBook - You Are the Media Now: 8-Step Content Marketing System to Boost Sales

Run a Business? Be the Media!

This micro eBook doesn’t just teach marketing; it hands you the blueprint to out-news the press, out-market your competitors, and become an industry thought leader — no matter your size.

In 8-Steps you’ll get it. Only $3.

Learn More [RMichaelBrown.com]

Disrupt Your Market – See Mike’s Freelance Writing Fees

Hire R. Michael Brown, Freelance Writer

Are you drowning in vanilla content, where commonplace rules? Are your competitors soaking in the drivel too – or are they beating you?

Inject a dose of rebellion – or a fresh impression – into your brand’s narrative. Maverick freelance writer, R. Michael Brown, is ready to shake up your content strategy.

Why Mike? 5 Reasons

  1. Attention Rebel
  2. Edge that Cuts Through
  3. Fearless Voice
  4. Brand Personality Matching
  5. Priceless Impact at a Bargain

See More [Meet Mike, Freelance Writing Maverick]

Gen AI Powers Content Marketing Advantage for Early Adopters

Deloitte Digital’s new research on Generative Artificial Intelligence (Gen AI) in marketing content production reveals that Gen AI is already reshaping content production giving brands an advantage.

See the research that should compel you to collaborate with a forward leaning Gen AI content marketer.

See More [R. Michael Brown Marketing & Communications Consulting]

Is Advertising Worth the Investment?

1️⃣ Increased Visibility
2️⃣ Targeted Reach
3️⃣ Brand Awareness
4️⃣ Boost Sales
5️⃣ Competitive Edge

Have you tried advertising for your business? Share your experiences or questions in the comments! Let’s discuss the role of advertising in amplifying business success. 🌟💼

See More [R. Michael Brown Marketing Consulting]

Why dogs may wag their tails so much – according to experts

Dog Walker – Image: Sky News

Dr Taylor Hersh, from the Max Planck Institute for Psycholinguistics in the Netherlands, and her co-authors looked at more than 100 studies on why dogs wag their tails to come up with two hypotheses.

Both suggestions relate to how dogs have been domesticated and bred by humans for tens of thousands of years, slowly developing more tail-wagging tendencies than other types of canines.

One of the theories, which they call “domesticated rhythmic wagging”, details how humans intentionally selected dogs for breeding who wagged their tails more frequently than others, simply because we like rhythmic sequences.

Alternatively, the experts suggest tail wagging in dogs increased over the domestication process simply as a “by-product of selection for other traits, such as docility and tameness”.

Does tail wagging actually mean a dog is happy?

However, tail wagging can also be used to convey information from dog to dog or dog to human, the paper says, such as showing a dog’s appeasement, submission or non-aggressive intent.

One study the paper references found that dogs may use tail wagging as a requesting signal. For example, if they want you to give them food, they may wag their tail to get your attention.

See More [Sky News]

#dogs
#pets
#dogslife

Unlocking Customer Insights: Do You Truly Know What They Want?

Understanding your customers/clients goes beyond just knowing their names and basic demographics. It’s about comprehending their needs, desires, and pain points. 🤔

How well do you know what they truly want? Listen closely to their feedback, engage in meaningful conversations, and conduct interviews to unravel their preferences and expectations, follow them on social media and see what they post. Surveys rarely work. Interview!

Remember, it’s not always what you think they need; sometimes, it’s what they’re longing for that truly matters.

See More Including Case Study [R. Michael Brown Marketing Consulting]