Category Archives: Content Marketing

New report shows ‘troubling’ social media censorship of conservative views | News | LifeSite

The Media Research Institute found widespread left-wing bias by Google, Facebook, Twitter and YouTube.
— Read on www.lifesitenews.com/news/new-report-shows-troubling-social-media-censorship-of-conservative-views

New report shows ‘troubling’ social media #censorship of #conservative views. @Twitter @Google @Facebook @YouTube

Facebook Throws More Money at Wiping Out Hate Speech and Bad Actors – WSJ

Facebook has spent more than a decade building an efficient machine to analyze and monetize the content on its platform. Now it is putting more resources into defending the platform from bad actors.
— Read on www.wsj.com/articles/facebook-throws-more-cash-at-a-tough-problem-stamping-out-bad-content-1526393256

If you have evidence that Facebook is erasing or blocking conservative posts, please let me know.

Facebook’s big threat isn’t Cambridge Analytica, it’s advertisers questioning ROI – Digiday

Facebook’s big threat isn’t Cambridge Analytica, it’s advertisers questioning ROI – Digiday
— Read on digiday.com/marketing/facebooks-big-threat-isnt-cambridge-analytica-advertisers-questioning-roi/

As I pour more $ into boosting Facebook posts (Facebook Ads) I’m getting huge increases in eyeballs but not necessarily more sales.

Netflix Content Chief: 85% of New Spending Is on Originals – Variety

About 85% of Netflix’s new content spending is for original TV shows, films and other productions, chief content officer Ted Sarandos said.
— Read on variety.com/2018/digital/news/netflix-original-spending-85-percent-1202809623/

Maybe that’s why I can’t find what we want on Netflix! Moving to others more and more. You?

Inside Amazon’s Fake Review Economy

A vast web of Amazon review fraud lives online, and it’s designed to evade the company’s efforts to thwart it.
— Read on www.buzzfeed.com/nicolenguyen/amazon-fake-review-problem

#FakeReviews like #FakeNews mislead on purpose. It’s all about persuasion.

7 Hard Truths About Social Media Marketing

Social media marketing has become more competitive and commercially-saturated. And that means that there are some hard truths we need to accept about it.
— Read on www.forbes.com/sites

#Socialmediamarketing truths.

Facebook Weighs Ad-Free Subscription Option – Bloomberg

Facebook Inc. has been conducting market research in recent weeks to determine whether an ad-free version paid by subscriptions would spur more people to join the social network, according to people familiar with the matter.
— Read on www.bloomberg.com/news/articles/2018-05-04/facebook-is-said-to-research-ad-free-subscription-based-version

Would you pay for a subscription?