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Category Archives: Content Marketing
Sell Outcomes, Not Products
The Next Evolution Of Brand Storytelling
With more than 400 million active users every day, stories—the interactive videos at the top of social feeds—are eclipsing other forms of content and are quickly becoming the status quo of sharing.
— Read on www.cmo.com/opinion/articles/2019/3/11/the-next-evolution-of-brand-storytelling.html
Influencers Are Abandoning the Instagram Look – The Atlantic
The look made famous by the platform just doesn’t resonate anymore.
— Read on amp.theatlantic.com/amp/article/587803/
Facebook’s US user base declined by 15 million since 2017, according to survey – The Verge
Facebook’s user base is shrinking, particularly in the coveted 12- to 34-year-old demographic, according to new survey data compiled by market research firm Edison Research. The survey, which only collected data about users in the US (Facebook’s most lucrative market), found that 15 million fewer people use Facebook today than they did in 2017, with the biggest drop being among teen users and millennials.
— Read on www.theverge.com/2019/3/6/18253274/facebook-users-decline-15-million-people-united-states-privacy-scandals
Instagram Shed Some Light on Its Game Plan for Branded Content in 2019 – Adweek
Instagram Shed Some Light on Its Game Plan for Branded Content in 2019 – Adweek
— Read on www.adweek.com/digital/instagram-shed-some-light-on-its-game-plan-for-branded-content-in-2019/
Three Trends at CES for Communicators to Ponder
With CES closing its doors today, communicators will travel home with ideas of how tech will change their tactics, strategies and business objectives.
— Read on www.prnewsonline.com/CES+2019-AI-trends-technology
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