Category Archives: Interesting

Google to Warn Enterprises of Potential Attacks on G Suite Accounts

Google has added an optional new feature in G Suite’s Admin Console that alerts customers of cyber-attacks on their accounts.

Administrators of Google’s G Suite collection of cloud-hosted productivity apps can now get alerts from Google of potential government-sponsored backed attempts to break into their account.

The company has added a new feature to the administration console in G Suite that will trigger an email alert to enterprise customers any time Google’s threat-detection system detects activity that might be related to a government backed cyber-attack on users’ computers or accounts.

The feature is entirely optional. Administrators can choose to disable it or they can set it to send default notifications to specified users in their organization. When the feature is first activated, the default setting is for the alerts to be sent via email to the primary administrator for G Suite, according to an August 1 announcement on the G Suite Updates blog.

Google has been warning individual Gmail users since 2012 about any malicious activity targeting their accounts that the company believes may be the work of government-backed attackers. Now this service is being integrated into the G Suite admin console.

Read More (eWeek)

Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling

By: Liz Alton [@Beinglizzie] Insights from Disney:

Emotions and Storytelling

Disney is one of the best storytelling engines in the world. Immersive storytelling elevated the brand beyond the basics of regional amusement parks and water slide attractions to become a global titan that’s captured imaginations from Orlando to China. The dream team that builds the attractions, the destinations, and every aspect behind the experiences are the Imagineers.

From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before. Brands are creating apps, virtual reality experiences, pop-up branded events, and full-scale immersive tours to delight customers, tell their origin stories, show the manufacturing process, and help build deeper, emotion-based connections.

Read More (Skyword Content Standard)

My Take from Brownie Bytes

I was fortunate to know the executive VP of Imagineering at Walt Disney World in Orlando (his son was my best surfing and cycling buddy in high school / college). I got the inside scoop on how Disney produced their story-themed attractions.  Then my buddy and I were the first two “test particles” (that’s what the imagineers called us) at Typhoon Lagoon.  Yep, the first two surfers at the wave pool.

Prior to Typhoon Lagoon, in the mid-1970’s in college I worked for an engineering firm that tested a lake/beach/wave machine in a Disney World lake. It was a complete failure. The wave washed away the sandy beach every 2-3 waves and the water looked like the stirred up brown cypress oil muck that it was.  I got to ride 1 wave.  That’s right 1. It was a white-water-willy wave only the white water was the color of barely foamy puke.  Not a pleasant experience.  Not all Disney rides make it to the public.  In fact, most are running at 20% of their capacity for safety reasons.  Typhoon Lagoon can crank out a 9 foot wave.  But the public only sees 2-4 feet.

Years later I was fortunate to work for both IBM and Motorola.  I was the first multimedia producer at both companies so I got to work with Disney imagineers to build business and home of the future exhibits at EPCOT.  I learned how to develop stories with the integrated Disney spin.  A great experience.

 

The Ad Campaign that Saved Old Spice

Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.

The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.

Cheddar Video [8:04] 

Click here to see the Latest from Wieden + Kennedy

 

Facebook, Twitter, Netflix Stock Down as Tech Woes Ding Markets

Technology stocks fell again on Monday and deepened their steep losses from the end of last week that saw shares of social media companies Facebook and Twitter plunge around 20% each in a single day. By Monday, even once-mighty Netflix seemed weak in the knees, with the streaming media darling down almost 6% in mid-day trading.

Mark Zuckerberg (Facebook), Reed Hastings (Netflix), Jack Dorsey (Twitter)

It’s a sharp turnaround for a group that had long been the stock market’s undisputed leader.

Tech stocks in the S&P 500 slumped 1.7 percent Monday for the sharpest loss among the 11 sectors that make up the index. It follows a rough week for the tech industry after earnings reports from Facebook and Twitter raised concerns about their growth and sent their shares plummeting.

Twitter dropped 5.8 percent Monday to $32.16, following its 20.5 percent plunge on Friday. Facebook was down 4.5 percent Monday to around $167 after shares fell 19% last Thursday for a stunning $119 billion drop in market value that was the biggest one-day loss in Wall Street history.

Netflix was down 5.7% Monday to $335.25 per share — some 20% below a recent high of $419 a share on July 9.

See More (CBS News)

My Take from Brownie Bytes

Social media and movie companies (Netflix, Amazon) are alienating at least half of their customer base with their business practices and politics. No business can afford to antagonize half of the market and expect to grow.

Amazon is more diversified so they aren’t feeling the hit as much, yet….  But when more customers discover and understand the counterfeit product problem Amazon has – yes, I’ve unfortunately and unknowingly purchased some (the reviews aren’t always the truth) – then Amazon stock has a chance to wilt too….

 

VIDEO: Active-Shooter Police-Paramedic Training in Palm Beach School

See my latest weekly news broadcast that leads off with active-shooter police and paramedic training in the Palm Beach Public School.  Officers are trained to go in alone and take out the threat and not wait for backup that’s on the way. Yes, the officers did catch some rounds from the bad guys. Would you have the guts to go?

Civic Association News – R. Michael Brown, Writer | Producer [3:56]

This Week in Palm Beach | 7-27-2018 Edition from Palm Beach Civic Association on Vimeo.

‘Waze of Parking’ App SpotAngels Raises $2.3 million

By; Kirsten Korosec [@kirstenkorosec]

SpotAngels, an app that uses crowdsourced data to help drivers find parking and avoid tickets, has raised $2.3 million from a group of investors that includes Google Maps co-founder Lars Rasmussen.

Luc Vincent, the former head of Google Street View and vice president of engineering at Lyft, as well as Y Combinator, Streamlined Ventures and Via ID also invested in the round.

The startup plans to use the funding to expand to other U.S. cities and improve its free mobile app, including a new “predicted availability” feature that it hopes to launch later this year. The new feature allows drivers to know what the odds are of finding a spot in any given area before heading there.

The existing app works like a network — the more users, the better the intel. Once a user installs the app, it can provide real-time data to the greater SpotAngels community. The app, which uses the car’s Bluetooth connection or phone motion sensors, knows when the user’s vehicle is parking or leaving a spot.

More (TechCrunch)

Go to SpotAngels

This is going to be really useful in the Town of Palm Beach.  The number 1 concern for residents in town is “Where can I park?”

 

 

Cloud Brightening, ‘Sun Shields’ to Save Barrier Reef?

Will it work?

Australia announced plans Friday to explore concepts such as firing salt into clouds and covering swathes of water with a thin layer of film in a bid to save the embattled Great Barrier Reef.

The UNESCO World Heritage-listed reef, about the size of Japan or Italy, is reeling from two straight years of bleaching as sea temperatures rise because of climate change.

Experts have warned that the 2,300-kilometre (1,400-mile) long area could have suffered irreparable damage.

Read More (Digital Journal)