Category Archives: Marketing

Netflix Content Chief: 85% of New Spending Is on Originals – Variety

About 85% of Netflix’s new content spending is for original TV shows, films and other productions, chief content officer Ted Sarandos said.
— Read on variety.com/2018/digital/news/netflix-original-spending-85-percent-1202809623/

Maybe that’s why I can’t find what we want on Netflix! Moving to others more and more. You?

US cell carriers are selling access to your real-time phone location data | ZDNet

The company embroiled in a privacy row has “direct connections” to all major US wireless carriers, including AT&T, Verizon, T-Mobile, and Sprint — and Canadian cell networks, too.
— Read on www.zdnet.com/article/us-cell-carriers-selling-access-to-real-time-location-data/

Quit selling me and my hood!

Uber lets you rate mid-ride before you forget feedback | TechCrunch

Uber lets you rate mid-ride before you forget feedback | TechCrunch
— Read on techcrunch.com/2018/05/14/uber-mid-ride-rating/

Good move @Uber usually don’t have time after arriving.

Don’t Skype Me: How Microsoft Turned Consumers Against a Beloved Brand – Bloomberg

Since buying the internet phone service in 2011, Microsoft has signed up corporations like GE and alienated long-time Skypers.
— Read on www.bloomberg.com/news/articles/2018-05-10/don-t-skype-me-how-microsoft-turned-consumers-against-a-beloved-brand

Typical #Microsoft. In the biz of making things harder so they can charge more for fixes and more versions. Ugly #BusinessModel

How to Keep Google From Owning Your Online Life – WSJ

Google’s vast internet footprint, from Search to Chrome to Maps, gives it an unparalleled view into our lives. Here’s how to take a Google timeout.
— Read on www.wsj.com/articles/how-to-keep-google-from-owning-your-online-life-1525795372

It’s almost impossible.

Inside Amazon’s Fake Review Economy

A vast web of Amazon review fraud lives online, and it’s designed to evade the company’s efforts to thwart it.
— Read on www.buzzfeed.com/nicolenguyen/amazon-fake-review-problem

#FakeReviews like #FakeNews mislead on purpose. It’s all about persuasion.

7 Hard Truths About Social Media Marketing

Social media marketing has become more competitive and commercially-saturated. And that means that there are some hard truths we need to accept about it.
— Read on www.forbes.com/sites

#Socialmediamarketing truths.