Florida Warns of Scam Company Sending Toll Invoices | Palm Beach Civic Association
— Read on palmbeachcivic.org/florida-warns-of-scam-company-sending-toll-invoices/
Category Archives: Public Relations
WikiLeaks tells reporters 140 things not to say about Julian Assange | Reuters
WikiLeaks on Sunday advised journalists not to report 140 different “false and defamatory” statements about its founder Julian Assange, who has been holed up in the Ecuadorean embassy in London since June 2012.
— Read on www.reuters.com/article/us-britain-ecuador-assange/wikileaks-tells-reporters-140-things-not-to-say-about-julian-assange-idUSKCN1P00NN
Opinion | Must Writers Be Moral? Their Contracts May Require It – The New York Times
“No way. I’m not signing that,” a New Yorker writer said when she saw the terms.
— Read on www.nytimes.com/2019/01/04/opinion/sunday/metoo-new-yorker-conde-nast.html
This Might Be The Most Brilliant Gun Safe Ad We’ve Ever Seen – Digg
It’s a safe for all purposes — you can store anything in there, from your family heirlooms to your lunch.
— Read on digg.com/video/liberty-safe-ad
How to Balance SEO Strategy with Brand Storytelling
Never again choose between good brand storytelling and SEO. Here’s how marketers can keep it creative while staying on top of their keyword strategy.
— Read on www.skyword.com/contentstandard/storytelling/how-to-balance-seo-strategy-with-brand-storytelling/
The greatest threat to American journalism: the loss of neutral reporting | TheHill
Journalists have more freedom, more reach, and more ability to inform than ever before — but those advantages bring an even greater responsibility to the public.
— Read on thehill.com/opinion/white-house/417921-the-greatest-threat-to-american-journalism-the-loss-of-neutral-reporting
Coors Light and National Geographic Discover What’s Next
The Benefits of #BrandStorytelling #branding #brandjournalism #partnerships #storytelling
Storytelling has become an invaluable tool for brands across all industries. For ‘My Next,’ in particular, the initiative and partnership allowed Nat Geo to help bring the story of what’s next for both Coors Light and National Geographic Explorers to life. And, like its brand partnership vetting process, Nat Geo has a very specific way that it approaches brand storytelling.
Wiese noted, “We look at brand storytelling the same way we do with any content across our global television, digital, social, and print channels. Great stories have the power to transform the way we understand the world and our role in it. Nat Geo stories focus on humanity, authenticity, curiosity, and purpose.”
However, beyond the visuals, Wiese noted that excellent brand storytelling must have a protagonist or hero who audiences inherently want to follow. “And, we’re lucky to already have those heroes in our explorers, photographers, scientists, and creators. They have made National Geographic the globally revered media company it is today and for the past 130 years.”
