www.pbs.org/newshour/show/why-the-reckoning-is-a-first-for-best-selling-author-john-grisham
A first for John Grisham
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Category Archives: Storytelling
CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
— Read on www.google.com/amp/s/www.forbes.com/sites/jenniferrooney/2018/09/24/cmo-next-2018-50-marketing-chiefs-who-are-redefining-the-role-and-shaping-the-future/amp/
How to Balance SEO Strategy with Brand Storytelling
Never again choose between good brand storytelling and SEO. Here’s how marketers can keep it creative while staying on top of their keyword strategy.
— Read on www.skyword.com/contentstandard/storytelling/how-to-balance-seo-strategy-with-brand-storytelling/
The greatest threat to American journalism: the loss of neutral reporting | TheHill
Journalists have more freedom, more reach, and more ability to inform than ever before — but those advantages bring an even greater responsibility to the public.
— Read on thehill.com/opinion/white-house/417921-the-greatest-threat-to-american-journalism-the-loss-of-neutral-reporting
Watch: Cassadee Pope performs an acoustic version of Wasting All These Tears at London’s Fender Showroom – Entertainment Focus
Watch: Cassadee Pope performs an acoustic version of Wasting All These Tears at London’s Fender Showroom – Entertainment Focus
— Read on www.entertainment-focus.com/music-section/ef-country/watch-cassadee-pope-performs-an-acoustic-version-of-wasting-all-these-tears-at-londons-fender-showroom/
Coors Light and National Geographic Discover What’s Next
The Benefits of #BrandStorytelling #branding #brandjournalism #partnerships #storytelling
Storytelling has become an invaluable tool for brands across all industries. For ‘My Next,’ in particular, the initiative and partnership allowed Nat Geo to help bring the story of what’s next for both Coors Light and National Geographic Explorers to life. And, like its brand partnership vetting process, Nat Geo has a very specific way that it approaches brand storytelling.
Wiese noted, “We look at brand storytelling the same way we do with any content across our global television, digital, social, and print channels. Great stories have the power to transform the way we understand the world and our role in it. Nat Geo stories focus on humanity, authenticity, curiosity, and purpose.”
However, beyond the visuals, Wiese noted that excellent brand storytelling must have a protagonist or hero who audiences inherently want to follow. “And, we’re lucky to already have those heroes in our explorers, photographers, scientists, and creators. They have made National Geographic the globally revered media company it is today and for the past 130 years.”
Cool London Hotel Identity Campaign [videos]
The energetic identity for London-based hotel brand Assembly invites visitors to get up and go explore the city.
The affordable hotel category isn’t giving travelers what they want. Airbnb has raised the bar by offering genuine, relevant experiences, but, bland, cookie-cutter budget hotels have so far failed to respond. Assembly is looking to change that with a brand that removes the pointless extras, in favor of what really matters to its audience.
@Ragged_Edge @MaxOttignon @CommArts
My Take From Brownie Bytes
Max Ottignon and his team at Ragged Edge faced the branding of this affordable urban hotel head on. Folks don’t go to central London to hang out in a hotel room. So they invite guests to get out! Great concept.
Brownie Bytes 